The Roku Channel Topped 56 Million Viewers in 2019

It was a banner fiscal 2019 for Roku, co-creator (with Netflix) of the subscription streaming video market. The company continues to make strides in ad-supported VOD through The Roku Channel, which ended 2019 with more than 56 million active viewers.

In the Feb. 13 shareholder letter, founder/CEO Anthony Wood and CFO Steve Louden attributed the viewer growth to expansion of the “quality and scope” of the ad-supported content, launching new subscription channels and increased investment in product and capabilities.

“We have added more than 40 premium subscription channels, launched the ‘kids & family experience,’ and now offer more than 55 live linear channels,” Wood and Louden wrote. “We also continued to expand access to studio and network movie and TV content.”

For the full fiscal year (ended Dec. 31, 2019), Roku exceeded $1.1 billion in revenue and reinforced its position as America’s No. 1 TV streaming platform by hours streamed. The company added a record 4.6 million incremental active accounts in Q4 and ended 2019 with 36.9 million active accounts. Thanks in part to strong holiday sales (and average discount pricing of 10%), player units were up 33% year-over-year.

Platform revenue increased 78% to $740.8 million. Roku added 9.8 million incremental active accounts in 2019 to reach 36.9 million at year-end. Streaming hours increased by 16.3 billion hours to a record 40.3 billion. Average revenue per user (ARPU) increased $5.19 to $23.14 (trailing 12-month basis).

Roku monetized video ad impressions more than doubled again in 2019, and nearly one in three smart TVs sold in the U.S. were Roku TVs.

“In the midst of this ongoing shift in the industry, we continue to execute well against our strategic plans by launching innovative products, being a neutral partner at the center of the streaming ecosystem, building capabilities to aggregate content and engage viewers, and further strengthening our unique advertising platform which offers superior capabilities for brands,” Wood and Louden wrote.

The executives said user engagement with the Roku platform grew as users streamed 11.7 billion hours in the quarter, an increase of 60% year-over-year. This contributed to a record 40.3 billion streaming hours during 2019, a 68% year-over-year increase.

The year-over-year growth rate in streaming hours moderated somewhat in Q4 2019 versus Q4 2018 due in part to the timing of Black Friday falling a week later in 2019 and the partial rollout of the “Are you still watching” feature, which prompts users to confirm they are watching after a period of inactivity.

Finally, platform monetization continued to increase with ARPU up to $23.14 (on a trailing twelve months basis), up 29% year-overyear, as we continued to grow video advertising impressions across the platform, including on The Roku Channel. For Q4 and full year 2019, Roku monetized video advertising impressions more than doubled year-over-year.

Regardless, with growth come additional costs. Roku generated a $17.4 million loss in Q4, compared to net income of $5.5 million during the previous-year period. The loss it expected to increase to $55 million to $60 million in the current fiscal period (ending March 31).

 

TiVo Adds Content Partners to Streaming Video Service

TiVo Jan. 8 formally announced an additional 23 new content partners for its ad-supported TiVo+ video network. The new channels join the current lineup of 26 streaming channels available to TiVo customers.

New content partners include USA Today, Cheddar, Top Stories by Newsy, Sportswire and MMA Junkie. Lifestyle channels include Condé Nast, Tastemade, Latido Music, Mobcrush and Revry.

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The Condé Nast partnership will bring programming from Glamour, Bon Appetit, Traveler, GQ and Wired, while the Tastemade partnership will bring Food, Travel and Home Design programming.

The comedy genre will expand to include “Funny or Die” and “The Chive”. TiVo+ Kids, movies and TV categories will now include “Mr. Bean & Friends,” “Kabillion,” “Law & Crime,” “American Classics,” “OMG! Network” and “Reel Truth.”

TiVo+ is attempting to join a growing ad-supported VOD market that includes The Roku Channel, Amazon’s IMDb TV, Pluto TV, Tubi, Shout! Factory TV and Crackle, among others.

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“In a world where people have more entertainment subscriptions than they can count on one hand, TiVo is working to bring everything together in one place for viewers,” CEO Dave Shull said in a statement.

 

Roku Streaming Free Premium Content Through End of the Year

Roku Dec. 9 announced its second annual Stream-a-thon, from Dec. 26 to Jan. 1, 2020, enabling users free access to a selection of premium content with no subscription needed on The Roku Channel.

Separately, Roku is expanding its Premium Subscriptions with a new HBO + Cinemax Value Pack, which is available for $20.99.

For the first time on The Roku Channel, season one of HBO’s “Game of Thrones” will be available to stream (beginning Dec. 26) without an HBO subscription. Additionally, this year viewers will be able to use Roku Search to discover Stream-a-thon content.

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“Stream-a-thon marks the conclusion of an eventful year for The Roku Channel, which included milestones such as the introduction of Premium Subscriptions, the expansion of our live and linear channel offering, the debut of Kids & Family, and the addition of value packs,” Rob Holmes, VP of programming and engagement, said in a statement.

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Since launching in 2017, The Roku Channel has become a top 5 channel on the Roku platform by active account reach. In 2019, The Roku Channel expanded its entertainment offering with 80,000+ free, ad-supported and premium movies and TV episodes, launched 40+ Premium Subscription services, reached 50+ live and linear streaming services, and introduced Kids & Family entertainment from nearly 30 partners.

“We are thrilled that HBO will be part of Roku’s Stream-a-thon this December,” said Sofia Chang, president of WarnerMedia Distribution. “There will be something for all Roku users to enjoy over the holidays from HBO without a need for an HBO subscription.”

Premium Subscription partners celebrating this year’s Stream-a-thon include Cinemax, CONtv, Dove Channel, Epix, FitFusion, The Great Courses Signature, HBO, Hallmark Movies Now, Pantaya, Smithsonian Channel Plus, Starz, Showtime, Stingray Karaoke, UP Faith & Family, and more.
Unlocked Complete First Seasons

First full seasons of the following premium shows include:

“Game of Thrones” (HBO)
“Warrior” (Cinemax)
“Power” (Starz) – complete first season available throughout the month of December
“Billions,” “The Affair,” and “Ray Donovan” (SHOWTIME)
“Ancient Mesopotamia: Life in the Cradle of Civilization,” “The Everyday Gourmet: Rediscovering the Lost Art of Cooking,” “How Jesus Became God” (The Great Courses Signature)
“Bringing Up Bates,” “Design Twins,” “Expecting,” “Growing Up McGhee,” “Last Hope,” “Our Wedding Story,” “Unboxed with Nikki Chu” (UP Faith & Family)

Other programming includes:

“Barry,” “Chernobyl,” “Euphoria,” “Sesame Street,” and “Succession” (HBO)
“Kidding” (Showtime)
“Get Shorty,” “Pennyworth,” and “Punk” (Epix)
“Abbott and Costello The Christmas Show,” “Anytime Fireplace,” “Gumby’s Christmas Capers,” “MXC,” “Sonic Christmas Blast,” and “Super Mario Bros Super Show” (CONtv)
“A Christmas Kiss,” “A Golden Christmas 3,” “A Heartland Christmas,” “Naughty and Nice,” “Paper Angels,” “Tappy Toes,” “The Nutcracker Sweet,” and “The Perfect Gift” (Dove Channel)
“Jillian Michael: Beginner Shred – Workout 1,” “Cassey Ho: POP Pilates for Beginners,” “Dashama: Mermaid Pose,” “Elle Young: BodyBurn,” “Kenta Seki: Fusion 15 – Total Body,” “Tara Stiles – Strala CORE,” and “Zuzka Light: HIIT Cardio – Workout 1” (FitFusion)
“Ancient Civilizations of North America,” “Ancient Mesopotamia: Life in the Cradle of Civilization,” “The Apocryphal Jesus,” “The Black Death: The World’s Most Devastating Plague,” “The Celtic World,” “Cognitive Behavioral Therapy: Techniques for Retraining Your Brain,” “Fundamentals of Photography,” “How to Draw,” “Learning Spanish: How to Understand and Speak a New Language,” “Outsmart Yourself: Brain-Based Strategies to a Better You,” “Reading Biblical Literature: Genesis to Revelation,” “The Rise of Rome” (The Great Courses Signature)
“From the Ashes,” “Marrying Father Christmas,” “Royal New Year’s Eve,” and “When Hope Calls” (Hallmark Movies Now)
“Las Aparicio,” “Me late chocolate,” “Pastorela,” and “Yule Log” (Pantaya)
“Aerial Cities,” “America in Color,” “Million Dollar American Princesses,” and “Orangutan Jungle School” (Smithsonian Channel Plus)
“Blue Christmas – Elvis Presley,” “Feliz Navidad – Boney M,” “Last Christmas – Wham!,” “Jingle Bells,” and “The Twelve Days of Christmas – Kids” (Stingray Karaoke)
“Angels in the Snow,” “Christmas Angel,” “DNA Dinners,” “Marry Me for Christmas” (UP Faith & Family)
HBO + Cinemax Value Pack

 

As Planet Earth Turns to Streaming Video, ViacomCBS Aims for Pluto (TV)

Prior to Viacom’s re-merger with CBS Corp., the media giant had scant over-the-top video properties. Now with the addition of CBS All Access and Showtime OTT, the company claims about 16 million paying subscription streaming subscribers.

That’s 20% less than the 20 million monthly viewers who stream content for free on Pluto TV — the San Francisco-based ad-supported VOD service Viacom acquired earlier this year for $340 million.

That user tally reflects a 70% year-over-year gain in consumer traction for Pluto and underscores Viacom’s strategic move to compete against Netflix, Amazon Prime Video, Disney+ and other high-profile SVOD services with old-school ad-supported content.

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“Our focus on an investment in Pluto is evident,” Bob Bakish, CEO of ViacomCBS, said on the recent fiscal call. “In Q4 alone, Pluto launched 43 new channels and last month, Pluto Latino added 11 new channels given the platform of total 22 channels with over 4,000 hours of Spanish and Portuguese language programming.”

The opportunity for Pluto TV Latino is significant given the size of the Hispanic population, as well as gaps within the existing programming landscape. As the largest minority market, the group has a combined buying power of $1.5 trillion, according to research from the University of Georgia.

The once-dominant Spanish-language broadcast network, Univision, has been steadily losing viewers for years and has been locked in a battle with Comcast-owned Telemundo for younger, bilingual viewers. Meanwhile, streaming services such as Hulu, Sling, and fuboTV offer Spanish-language content, but the additional cost of these services is leading to “subscription fatigue.”

“There are all sorts of creative programming ideas we can test with the audience that hasn’t been done before,” Tom Ryan, co-founder and CEO of Pluto TV, said. “If they work, we can be nimble and double down on them.”

Indeed, AVOD revenue is projected to more than double between 2018 and 2024, topping $56 billion across 138 countries — including the U.S.

Next year, NBC Universal is launching an ad-supported streaming service dubbed “Peacock,” which joins industry players such Tubi TV, which bowed in 2014 with more than 9,000 movies and television shows, Amazon’s IMDb TV and The Roku Channel, among others.

“The U.S. will more than triple its AVOD revenue total between 2018 and 2024 to $19.23 billion — or 34% of the global total,” said Simon Murray, analyst with Digital TV Research.

Bakish said Viacom would continue to grow Pluto TV distribution globally and on new platforms, which he said would benefit both viewers and business partners.

He said Pluto has not only been a driver to restoring overall Viacom ad sales growth, it’s also been a platform to enable Viacom to “radically” increase the number of clients it does business with.

“In the crowded subscription universe, as consumers become increasingly more value conscious, we strongly believe that having the leading free streaming service in the country and over time, the world is a huge competitive advantage,” Bakish said.

 

Roku Offering Free Premium Content on Ad-Supported Channel

The Roku Channel, the subscription streaming media device manufacturer’s ad-supported service offering users access to third-party catalog programming, Sept. 30 began showcasing select third-party premium content — for free.

In a blog post, Roku announced it is offering programming from CBS-owned Showtime, MGM-owned Epix, HISTORY, Cinedigm, and Acorn TV, among others, in an attempt to jumpstart subscriptions to third-party services.

Programming includes: “On Becoming a God in Central Florida” (SHOWTIME), “Godfather of Harlem” (EPIX), “America The Story of Us” (HISTORY Vault), “Heartland” (Dove Channel), and “Miss Fisher’s Murder Mysteries” (Acorn TV), and more, with no subscription or even trial required.

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“Once you’ve sampled your new favorite show, follow one-click sign-up to begin a free trial or start a subscription,” Nicole Fencel, senior manager, programming product strategy at Roku, said in statement.

The Roku Channel is upping third-party premium over-the-top video services, as well as offering more than 80,000 ad-supported movies and TV episodes, more than 35 live and linear streaming services, including kids & family entertainment. 

 

TiVo Prepping Ad-Based VOD Service

Digital video recording pioneer TiVo is looking to join the “+” video bandwagon.

The company is quietly assembling an ad-supported video-on-demand service to compete against platforms such as The Roku Channel, Pluto TV, Philo TV, Shout! Factory TV, Tubi, Crackle+ and  IMDb TV, among others.

In a post on the TiVo community blog, Ted Malone, VP of consumer products and services, said the company has secured third-party content agreements for the service.

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“Our soon to be launched TiVo+ video service will include dozens of channels of free entertainment,” Malone wrote. “We have assembled an amazing set of partners as part of this service and will be evolving it in the coming months with many more channels, on-demand movies and shows and other specialty content coming as well.”

With Netflix, Amazon Prime Video and Hulu dominating the subscription VOD market as pioneers in the space, ad-supported VOD has emerged as a free alternative to consumers featuring largely catalog content.

With studios and other content holders eager to mine a new revenue stream, AVOD has gone mainstream beyond early pioneers Shout! Factory and Sony’s Crackle.

TiVo last week announced it would begin rolling ads playing ahead of consumers’ recorded TV content.

Malone, in his post, reiterated that users will be able to skip the ads, which are “served dynamically” when playback starts. Ads do not appear after a user pauses and resumed playback of content.

“As part of our commitment to improve the experience, we are measuring each step in the process and will be continually optimizing the ads to reduce latency and improve performance,” he wrote.

 

Roku Fights Back With New Streaming Devices

The day after its stock fell double digits following Comcast’s announcement of a new streaming video device, Roku Sept. 19 unveiled a new streaming player lineup for the U.S and other markets.

Roku is also expanding its streaming player lineup internationally in Canada, the U.K., the Republic of Ireland and select countries in Latin America.

The Roku Express+ will be available in September with the Roku Express available in October.

New versions of the Roku Express (MSRP $29.99) offer HD streaming in a new form factor, and the Roku Ultra (MSRP $99.99), features fast channel launch and a remote with personal shortcut buttons designed to get to content quickly.

Five additional streaming players round out the lineup in the U.S and will be available broadly in the coming weeks. In addition, Roku also announced a new operating system — Roku OS 9.2.

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“We’re driven by the goal of delivering an exceptional streaming experience to our customers that includes endless entertainment and intuitive ways to find it,” said Mark Ely, VP, players and whole home product management, at Roku. “Our new streaming player lineup continues to offer a device for every type of streamer. Whether you’re streaming to your TV for the first time or are a cord-cutting power-house who wants our ultimate streaming device — we’ve got something for everyone.”

Roku Express is 10% smaller than its predecessor and is designed to blend in when connected to a TV. It can be fully powered by most televisions if an outlet is not nearby, reducing clutter. Additional Roku Express features and accessories include:

  • Easy and smooth HD streaming
  • Simple remote featuring channel shortcut buttons
  • High-Speed HDMI Cable
  • Power adaptor

The Roku Ultra remains the ultimate streaming player delivering HD, 4K & HDR picture quality. With an enhanced quad-core processor and 802.11ac dual-band wireless, Roku Ultra is feature-packed for power streamers and cord-cutters.

The new fast channel launch feature get users to entertainment faster, improving channel launch times for the top channels across the Roku platform. Additionally, new programmable personal shortcut buttons on the Enhanced Roku Voice Remote offer personalization and one-touch control of entertainment.

More Roku Ultra features and accessories include:

  • 4K resolution for ultra-sharp picture quality
  • HDR for rich, more true-to-life imagery
  • Both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
  • USB port for local media playback and MicroSD slot for channel caching
  • Dolby and DTS Digital Surround pass through over HDMI
  • Lost remote finder
  • Enhanced voice remote with personal shortcut buttons, a headphone jack for private listening and buttons for TV power, volume, and mute
  • Premium JBL headphones included for private listening

 

The Roku OS provides access to 500,000+ movies and TV episodes including live TV, news, sports, movies, popular shows and more. Unbiased search across top channels makes it easy to find entertainment for free or at the lowest cost.

There are hundreds of free channels, including The Roku Channel. Featured Free offers one-click-access to free entertainment including high-quality movies, shows and in-season network content from channels across our platform. The free Roku mobile app enables viewers to control their Roku device, use Roku Voice, Private Listening, stream The Roku Channel on the go and more.

  • Roku Express (MSRP $29.99) – Features an even smaller form factor and offers easy HD streaming
  • Roku Express+ (MSRP $39.99) – Features the new sleek form factor and a Roku Voice remote. Available exclusively at Walmart
  • Roku Premiere (MSRP $39.99) – Delivers easy 4K & HDR streaming with a simple remote
  • Roku Streaming Stick+ (MSRP $59.99) – Offers a powerful, portable HD, 4K and HDR streaming with the long-range wireless and a Roku Voice Remote with TV controls
  • Roku Streaming Stick+ HE (MSRP $59.99) – Available exclusively at Best Buy and includes the Enhanced Roku Voice Remote with a headphone jack and Roku headphones for Private Listening
  • Roku Ultra LT (MSRP $79.99) – A Walmart exclusive featuring HD, 4K and HDR streaming, ethernet, 802.11ac MIMO dual-band wireless, an Enhanced Roku Voice remote with TV controls and Roku headphones
  • Roku Ultra (MSRP $99.99) – Delivers brilliant HD, 4K & HDR picture quality and Roku’s best wireless and new features such as fast channel launch, personal shortcut and mute buttons, premium JBL Headphones and more

The Roku Express and Roku Ultra are available for pre-order at Roku.com today.

 

Roku: Video Streamers to Surpass Pay-TV in Five Years

Roku Sept. 18 released a new study that claims about 60 million TV households are expected to access video on their TV mainly through streaming within the next five years.

If this happens, for the first time, video streamers would surpass traditional pay-TV viewers.

Roku, which co-invented the SVOD market with Netflix in 2007, said its second annual comprehensive study on the TV household landscape included 7,000 U.S. adults age 18 and over, and 12,000 Roku account-holding U.S. adults age 18 and over.

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The Los Gatos, Calif.-based company suggests 2 million Americans have ‘cut the cord’ so far in 2019, moving from traditional pay-TV (cable or satellite television).

That’s after 3.5 million people gave up pay-TV video in 2018. Consumers who are already streaming include cord-cutters, TV households that previously had pay-TV; cord-shavers who may pay for traditional cable but have reduced their package in the last few years; and cord-nevers, those who have never had pay-TV.

Roku claims that a new generation of cord-cutters has emerged. One whose viewing behavior more closely mirrors that of average mainstream TV viewers, but seeks out better value and choice in how they consume TV.

Roku contends that 82% of all cord-cutters who participated in the study are extremely satisfied with their decision to cut the cord while 92% of Roku customers shared the same sentiment.

Other survey findings include:

  • 34% of those surveyed seek to switch to lower cost options in the next 6 months.
  • 98% of Roku cord-cutters say they’ll never go back.
  • 2/3 of all cord-cutters say they wish they would have cut the cord sooner.
  • 73% of all video streamers in the Roku study watch AVOD and 45% watch more free TV than any other streaming video option.
  • 74% say streaming is more convenient than pay-TV services and 89% report that using a streaming device is very easy.

“This report shows there is a huge, new generation of streamers who enjoy live and free TV and are extremely satisfied with the decision to watch TV without cable or satellite,” Matthew Anderson, chief marketing officer, said in a statement “Half of Roku’s U.S. customers don’t have traditional cable and satellite subscriptions and they enjoy the value, ease and breadth of content we offer them. The Roku study shows that the shift to streaming is more popular and growing faster than ever before.”

Amazon Reportedly Seeking Original Content for IMDb TV

A day after bowing mobile apps for its ad-supported video-on-demand service, IMDb TV, Amazon is reportedly in the hunt for original programming earmarked for the platform.

The platform, which is competing against The Roku Channel and Viacom-owned Pluto TV, has begun offering upfront license fees for content instead of previous revenue-sharing agreements. The move is seen as Amazon’s willingness to pay for content, and not just access.

The service made a play for Vice Media’s canceled “Vice Media News” on HBO, according to The Wall Street Journal.

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IMDb TV has also begun exploring linear feeds focusing on specific genres such as crime and lifestyle, celebrity, action and dramas.

The push for greater AVOD presence comes as Netflix, Amazon Prime Video and Hulu face a slew of SVOD competitors, including pending Disney+, Apple TV +, HBO Max from WarnerMedia, a rebooted AT&T Now online TV service and a branded service from Comcast.

“The rapid growth of free, ad-supported video streaming services has taken the industry by surprise, given that there is already so much out there,” Alan Wolk, co-founder of media consulting firm TVRev, told The Journal. “I suspect people watch them as lean-back or background TV, often as something to have on as they’re doing something else.”

Indeed, San Francisco-based Pluto TV, which Viacom acquired this year for $340 million in cash, earlier this month unveiled a new slate of genre and “pop-up” channels rolling out with content licensed from Viacom’s IP library.

The new channels include a lineup of 150+ live, linear, curated channels and thousands of on-demand movies from studios, networks, publishers and digital media companies.

 

‘Kids & Family’ Service Added to the Roku Channel

Roku has announced the addition of the “Kids & Family” service on the Roku Channel, making it easy for children and parents to find a selection of tailored content available for free and through premium subscriptions, according to the company.

In addition, Roku is rolling out parental control features for the Roku Channel.

“We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options,” said Rob Holmes, VP of programming and engagement, Roku, in a statement. “’Kids & Family’ not only provides a selection of great free, ad-supported content from partners like pocket.watch with ‘Ryan’s World’ and Lionsgate’s ‘Leapfrog,’ but also highlights kids’ entertainment from existing premium subscriptions partners. Parents looking to find great programming for their children will enjoy the ease of going to the Roku Channel as their one place for kids and family entertainment.”

“Kids & Family” delivers a blend of shows, movies, and live linear and short-form video typically found across multiple free and paid kids’ channels and brings them together to watch in a single place, according to a Roku release. In addition to free, ad-supported options, users who have already subscribed to premium subscriptions through the Roku Channel will be able to view subscription-based kids and family content from partners such as Hopster, Noggin and Zoomoo, as well as children’s entertainment from services such as HBO and Starz, directly within “Kids & Family.”

Roku’s in-house editorial team created the “Kids & Family” experience to feature series, movies and entertainment for kids, according to the release. It offers 7,000 free, ad-supported movies and TV episodes from more than 20 partners such as All Spark, A Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug, and pocket.watch, among others. Programming includes  shows such as “Care Bears,” “The Cat in the Hat,” “Leapfrog,” “Little Baby Bum,” “My Little Pony,” “Rev & Roll,” “Super Mario Brothers” and “Thomas & Friends”; live/linear streams featuring 24/7 kids programming available from Moonbug, pocket.watch and partners powered by Xumo, including Ameba, BatteryPop and KidGenius; five exclusive episodes of 22-minute series “Ryan’s World” by pocket.watch available directly on the Roku Channel for the first time; and premium subscriptions from Blue Ant Media’s ZooMoo, CONtv, Dove Channel, HBO, Hopster, Noggin, Starz or Up Faith and Family through the Roku Channel, featuring such series as “Bubble Guppies,” “Dora the Explorer,” “PAW Patrol,” “Peppa Pig” and movies including Adventures of Elmo in Groucholand and Muppets Take Manhattan.

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“There is a tremendous opportunity to expand our reach with the quickly growing audience on the Roku Channel,” said Chris M. Williams, founder and CEO, pocket.watch, in a statement. “Family time is often enjoyed in the living room where Roku is so successful and we’re thrilled to bring our biggest creator partners, like Ryan from ‘Ryan’s World,’ into the heart of the home through the new pocket.watch channel.”

Kids & Family” will have approximately 40% of the advertising time of traditional linear television, according to Roku. Lego Systems has signed on as the first advertising sponsor of the service.

“Roku offers a custom experience that will help us connect with our kid and family audiences, who are consuming content on an evolving array of platforms,” said Michael McNally, senior director at the Lego Group, in a statement. “We’re thrilled to be the exclusive sponsorship partner in ‘Kids & Family’ on The Roku Channel.”

PIN-based playback controls to the Roku Channel help parents set access limits to content based on ratings within the Roku Channel. If the setting is enabled, a PIN will be required in order to view videos on the Roku Channel based on the content rating.

“Kids & Family” is now available to users of the Roku Channel in the United States and will be available on Roku devices, via the Web and on select Samsung smart TVs that access the Roku Channel.