‘The Ranch,’ ‘Star Trek: Discovery,’ ‘Voltron’ Return to Top 10 Digital Originals Chart

Driven by double-digit gains in demand, three digital originals returned to the top 10 the week that ended Dec. 15, according to Parrot Analytics Data.

“The Ranch,” with a 42.9% increase in average daily Demand Expressions, shot up to No. 7 from No. 15 the prior week. The Netflix sitcom, which debuted in 2016, is set on a ranch in a fictitious small town in Colorado and follows a dysfunctional family consisting of two brothers, their rancher father, and his divorced wife and local bar owner.

“Star Trek: Discovery,” from CBS All Access, came in at No. 8, with just over 20 million average daily Demand Expressions, an 18.6% gain from the prior week, when the sci-fi series was ranked at No. 13.

And “Voltron: Legendary Defender,” from Netflix, rode a 37.6% increase in average daily Demand Expressions to the No. 9 spot, up from No. 21 the prior week.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Elsewhere on the chart, “The Chilling Adventures of Sabrina” tumbled from No. 1 all the way to No. 5 with a 20% decline in average daily Demand Expressions, just one week after the supernatural teen-witch series regained the top spot on the digital originals chart it had held for five of the past six weeks.

Taking its place at No. 1 was perennial favorite “Stranger Things,” whose rise from No. 4 was powered by a 45.6% gain in demand.  The likely trigger was the release earlier in the month of a teaser for Season 3, which is expected to bow in 2019, most likely in the summer or early fall.

Set in the fictional town of Hawkins, Indiana, in the 1980s, the first season focused on the disappearance of a young boy amid various supernatural events, including the appearance of a girl with psychic powers who helps look for the boy. Season 2 is set a year later and focuses on the town’s attempts to return to normalcy.

The DC Universe series “Titans” rose to No. 2 from No. 5 the prior week, with an 8.7% uptick in demand, while Amazon Prime Video’s award-winning comedy “The Marvelous Mrs, Maisel” continued its climb up the chart, landing at No. 3, up two spots from the prior week, thanks to a 10.5% spike in demand.

“Narcos: Mexico” slipped to No. 4 from No. 2 the prior week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

’13 Reasons Why’ Tops Digital Original for Fifth Straight Week, Parrot Analytics Says

Season 3 of the controversial Netflix teen drama series “13 Reasons Why” was announced on June 6, helping the show maintain its No. 1 spot on the top 10 digital originals chart for the week ended June 16, according to Parrot Analytics Demand Expressions data.

Even so, demand as measured by Parrot fell more than 24% from the prior week, after a 10% drop the week before that.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“13 Reasons Why” has now topped Parrots’ top 10 digital originals chart for five consecutive weeks. The series was catapulted into the No. 1 spot when Season 2 debuted in mid-May.

A 40% uptick in demand sent “Sense8” to the No. 2 position on the digital originals chart. “Sense8” is a sci-fi drama series created by Lana and Lilly Wachowski and J. Michael Straczynski (best known as the creator of “Babylon 5”) for Netflix. The series revolves around eight strangers from different cultures and countries who are “sensates,” people who are mentally and emotionally linked.

Hulu’s dystopian “The Handmaid’s Tale” slipped to No. 3, with demand essentially flat from the prior month.

Elsewhere on the digital originals chart, two returning Netflix series reappeared in the top 10 after new seasons began airing. “Voltron: Legendary Defender” re-entered the top 10 at No. 7, from No. 16 the prior week, while a 42% spike in demand for “The Ranch” sent the comedy about a dysfunctional family living on a ranch to No. 9 from No. 20 the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.