To jumpstart the upcoming Prime Day e-commerce event, Amazon June 3 announced that multi-award-winning music artists Billie Eilish, H.E.R., and Kid Cudi will star in the “Prime Day Show,” a three-part immersive musical event presented by Amazon Music. All three episodes will premiere globally starting June 17 on Prime Video, and will be available to all customers for 30 days, with or without a Prime membership.
“Working with Billie Eilish, H.E.R. and Kid Cudi to bring their music to life through these imaginative experiences has been incredible,” Ryan Redington, VP of music industry at Amazon Music, said in a statement. “Watching these artists create three shows from the depths of their imagination has been unlike anything we’ve ever done before.”
Prime Day Show viewers will be treated to three unique experiences that fuse performance and storytelling, transporting fans to worlds inspired by Paris, The Dunbar Hotel, and outer space.
Eilish brings a timeless, Parisian neighborhood to life with a series of cinematic performances. Set in the city known as the birthplace of cinema, the 27-minute set was directed by the seven-time Grammy winner and Sam Wrench, and features new music from her upcoming album, Happier Than Ever.
Once known as the hub of Los Angeles Black culture in the 1930s and ’40s, the Dunbar Hotel hosted some of the most prominent figures of its time, including musicians Duke Ellington, Lena Horne and Billie Holiday. In a modern day 25-minute tribute to this important piece of history and culture, H.E.R. imagines what The Dunbar Hotel would be like if it existed in 2021 featuring new music from her album, Back Of My Mind.
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Finally, Kid Cudi departs Earth to establish a new community on the moon in this 25-minute inter-cosmic performance. Featuring music from his album Man on the Moon III, Cudi collaborates with the International Space Orchestra, the world’s first orchestra composed of space scientists from NASA Ames Research Center, the SETI Institute, and the International Space University as his backing band, in a musical collision defying sight, sound, and space.
“These iconic artists have not only broken new ground in music, but are inspired storytellers, culture creators, and visionaries,” said Jennifer Salke, head of Amazon Studios. “We’re thrilled to partner with Billie, H.E.R. and Cudi to bring these authentic and deeply personal specials to fans around the world as we celebrate Prime Day.”
Beginning today, Amazon Music subscribers and Prime members can access the official Prime Day Show playlist here. The Prime Day Show will also be available to stream on Twitch, IMDb TV, and on Amazon devices including Fire TV, Echo Show and Fire tablets on Prime Video.
Amazon’s annual Prime Day event will be held June 21 and 22, offering Prime members deals on more than 2 million items.