NPD: Video Game Q2 Spending Hits Record High

Spurred by home-bound consumers due to the ongoing coronavirus pandemic, video game sales of new titles, hardware and accessories during the second quarter (ended June 30) hit an all-time period high of more than $11.6 billion, which was up 30% from revenue of $8.92 billion, according to new data from The NPD Group.

Console sales, which include Nintendo Switch, increased 57% to $848 million from $540 million during the previous-year period. Accessory sales, which include gamepads, headsets, steering wheels and related items) increased 50% to $584 million, from $389 million.

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Software sales, which include physical, digital, PC content, mobile and subscription, increased 28% for the quarter to $10.2 billion, from $7.98 billion, with broad gains (including physical content, digital, mobile and subscription).

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NPD: June Video Game Sales Jumped 26%

The video game industry’s torrid sales streaks in April and May slowed a bit in June, reaching $1.2 billion, which was still up 26% from $952 million in sales in June 2019, according to new data from The NPD Group. Through the mid-year point, game sales top $6.6 billion — the highest tally since the same time period in 2010 — and up 19% from $5.54 billion in 2019.

After a three month surge, console sales dropped 17% to $191 million from $230 million last year as gamers await next edition units from Sony and Microsoft this winter. Through the half-year, hardware revenue is up 25% to $1.6 billion from $1.28 billion last year. Nintendo Switch again led all platforms in unit and dollar sales.

Sales of game accessories and game cards jumped 29% to $417 million from  $323 million last year. The top-selling accessory was the Xbox Elite Series 2 Wireless Controller. Year-to-date accessory sales are up 15% to $2 billion from $1.74 billion.

Finally, software sales skyrocketed 49% to $570 million from $382.5 million — driven in part by the launch of Sony’s The Last of Us: Part II. NPD game analyst Mat Piscatella, in a post on Twitter, said Sony’s release topped Call of Duty: Modern Warfare and Animal Crossing: New Horizons.

NPD: May Video Game Sales Skyrocket 52% as Pandemic Spurs Consumption

Pandemic-driven housebound consumers love to play video games. New data from The NPD Group found that total sales of hardware, software and accessories increased 52% to $997 million, compared with $643 million in the previous-year period. It was the third-consecutive month of growth following nearly two years of steady declines.

Year-to-date sales are up 18% to $5.5 billion from 2019, and the best five-month period since 2011. Hardware sales shot up 56% to $235 million, while accessories and game cards revenue increased 32% to $304 million. Software sales burgeoned 67% to $438 million.

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“This is the highest tracked spend for a May month since the $1.2 billion achieved in May 2008,” analyst Mat Piscatella wrote in a Tweet.

Nintendo Switch again led all hardware manufacturer with unit sales the best for an individual platform in May since sales of the Nintendo DS in 2009, according to NPD. Accessories/game cards sales increased 32% and are up 12% for the year. The best-selling accessory was the Xbox Elite Series 2 Wireless Controller.

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NPD: First Quarter PC Sales Up 16%, Reaching $2.4 Billion

As the spread of the coronavirus grew, forcing more people to work from home in the first quarter (ended March 31), demand for PC computers and related gear ballooned.

New data from The NPD Group found PC sales in the period increased 16% to $2.4 billion. Further reinforcing the need for additional hardware as more people telecommuted, landline headset sales grew 50.9% and stereo headphones sales skyrocketed 65.4% compared with the prior year.

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“As everyone’s jobs and schedules have been flipped upside-down, procuring additional hardware to set-up suitable work-from-home and distance learning environments became a priority, driving additional demand in the channel,” Mike Crosby, director and B2B technology industry analyst at The NPD Group, said in a statement.

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According to the report, storage and data protection software sales grew 12.5%, while security software sales grew 5.3%, representing nearly a quarter of the sales in the software market during this time.

“With more points of entry, an organization’s network becomes increasingly vulnerable to [cyber] attacks by shoring up additional security and data protection software, businesses are hoping to ensure the same levels of protection they experienced while working in-office,” Crosby said.

NPD: April Video Game Disc Sales Up 8%

Sales of packaged-media video games for consoles and hand-held devices reportedly topped $251 million in the four-week April retail period, ended May 2, an increase of 8% from $232.4 million during the previous-year period.

The uptick in software sales was largely driven by stay-at-home gamers buying content on the Internet due to the ongoing coronavirus pandemic shuttering most retailers, including GameStop.

The two top sellers in April were Nintendo’s March release Animal Crossing: New Horizons for the Switch and Square Enix’s new release Final Fantasy VII Remake, exclusively for PlayStation 4. Another popular title, NBA 2K20 from Take-Two Entertainment has reportedly sold more than 12 million units since launching on Sept. 6, 2019 — up 33% from the previous title, NBA 2K19.

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“We believe that robust Internet spending was largely offset by store closures and curbside service across much of the country, with room left over for year-over-year retail growth in April following a breakout March performance,” Michael Pachter, media analyst with Wedbush Securities in Los Angeles, wrote in a May 22 note.

Pachter, who disclosed the NPD data, revealed that about 411,000 PS4 consoles were sold in April, exceeding his estimate of 235,000 units. Consumers bought 329,000 Xbox One units, topping the analyst’s 175,000 unit estimate.

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The popular Nintendo Switch device continues to lead the market with 808,000 units sold — double Pachter’s 400,000 unit estimate.

“The Switch’s status as a must-have item among many stay-at-home consumers drove a terrific April figure that would have been meaningfully higher if not for widespread sellouts throughout the month,” Pachter wrote. “The Switch led industry unit sales for the 17th consecutive month.”

Sony and Microsoft plan to launch new-generation PS5 and Xbox Series X consoles, respectively, this fall/winter.

Video Game Industry Posts Record Q1 Revenue

The long-running video game sales slump is over. Gamers in the first quarter (ended March 31) spent a record $10.86 billion on hardware, software and accessories, according to new data from The NPD Group. That’s up 9% from $996 million in the previous-year period.

After months (if not a year or so) languishing, the games market got a boost when national and local governments mandated at-home quarantine measures to thwart the spread of the coronavirus. With millions of people limited to home entertainment, video game use/consumption spiked.

Software sales across all physical formats and digital increased 11% to $9.58 billion, from $8.63 billion last year. Ongoing strong sales of Nintendo Switch upped hardware sales 2% to $773 million, from $758 million.

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Top-selling titles in the quarter included Animal Crossing: New Horizons, Call of Duty: Modern Warfare, Doom Eternal, and Grand Theft Auto V, Dragon Ball Z: Kakarot, Fortnite, Minecraft, MLB The Show 20 and NBA 2K20.

“Video games have brought comfort and connection to millions during this challenging time,” analyst Mat Piscatella said in a vlog post. “As people have stayed at home more, they’ve utilized gaming not only as a diversion and an escape, but also as a means of staying connected with family and friends.”

NPD: Disc Sales Boosted During Pandemic in Areas With Less Population

Less-densely populated regions in the United States, often with lower numbers of COVID-19 cases and less stringent stay-at-home policies, drove up DVD and Blu-ray Disc unit sales growth since the middle of March, according to data from The NPD Group.

Since the middle of March, video disc sales in the populous and hardest hit areas of New England and the Mid-Atlantic census divisions were down 2% and 3%, respectively, compared with average weekly sales in January and February. Comparatively, disc unit sales in less-populated areas with fewer than a million residents increased nearly two times faster than more densely populated areas.

During the period, disc sales were up 3% in the South Atlantic section, 5% in East South Central, 8% in the East North Central, 9% in the West North Central, 11% in the West South Central, 11% in the Mountain, and 2% in the Pacific.

“It’s very encouraging to see so much DVD and Blu-ray Disc sales activity happening in these regions, demonstrating consumers’ appetite for quality entertainment,” said NPD analyst John Buffone.

Since shelter-at-home orders were first announced in the United States, there has been a 72% increase in the number of Netflix subscriber profiles that were used to stream video each week. Residents in the Tri-State region of New York, New Jersey and Connecticut, with some of the strictest shelter-at-home policies, spent significantly more time streaming on Netflix than the rest of the country, according to NPD.

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“While entertainment is not essential for survival, it’s still an essential way to stay sane, while people shelter at home,” Buffone said in a statement. “There have been notable streaming video preference shifts toward escapist titles and family programming that viewers are binging on to keep themselves entertained.”

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Using information from its Subscription Video Track service, NPD compared the Tri-State region with the remainder of the United States. While these two geographic areas experienced similar double-digit increases in the average number of weekly viewing profiles, there was a distinct difference in time spent streaming content from Netflix. In the Tri-State area, the average amount of time each Netflix profile was used to stream video on a weekly basis rose 37 percent after shelter-in-place orders were issued on March 21, which is 10 percentage points higher than the rest of the country.

NPD: DVD and Blu-ray Player Sales Jump in Pandemic

Consumers are getting physical.

Sales of DVD and Blu-ray players were both up 27% in unit sales for the week ended April 18 compared with same week a year ago, according to data from the NPD Group.

“Sales are up as consumers stay at home and look for multiple forms of entertainment,” said NPD analyst Stephen Baker. “These include DVDs and Blu-ray discs to entertain children while their parents are working, backup access devices if Internet access is challenged by streaming, or simply the consumers’ realization that they may need a physical disc player as an alternative to streaming and either they didn’t already have one or the one they do have needs an upgrade.”

Meanwhile, streaming player sales jumped 42%.

Overall, NPD-tracked U.S. Consumer Tech sales increased 23% year-over-year (29% week-over-week) during the week ended April 18 to nearly $1.8 billion. This topped the 21% increase tracked during the week ended March 21 sales spike.

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“We saw broad-based increases across almost all categories, unlike in March, when the work-from-home categories dominated,” Baker said.

TVs unit sales also jumped, exceeding 1.1 million units, the highest volume ever outside holiday, an 86% increase in units. Every TV size 32 inches and above had double-digit growth while 65 inch-and-above TVs were up 139%. Consumers also bought smaller sizes as 32-inch TVs, which declined by 15% over the first 10 weeks of 2020, increased by 40% over the last 5 weeks.

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Other strong categories included networking (70%), headphones (29%), printers (61%), DIY components (111%), PC microphones (147%), range extenders (173%), TV mounts (41%) and soundbars (69% in units).

NPD Shocker: Video Game Spending Skyrockets 35% in March

Apparently, all it takes is a pandemic to breath new life into the video game industry.

New data from The NPD Group found consumer spending on games, accessories and hardware jumped 35% to more than $1.5 billion in March compared to $1.1 billion in the previous-year period. It was the highest monthly increase since 2008.

The spending underscored the appeal of interactive entertainment to consumers while quarantined in the home due to local and statewide mandates, according to NPD.

The gaming industry has been in a protracted slump as gamers await new hardware consoles from Microsoft and Sony — both of which aren’t slated to arrive until late this year. With production in Japan halted due to the coronavirus, Sony reportedly is considering manufacturing fewer PS5 units for the winter holiday season launch compared for the 2013 debut of the PS4.

NPD: Video Game Sales Decline for Seventh Straight Month

Video game sales in February dropped 29% to $755 million from $1.06 billion in the previous-year period, according to new data from The NPD Group. Notably, the decline wasn’t just associated to hardware as console manufacturers ready next-generation device launches for the winter holidays.

Sales of new game software titles plummeted 36% to $307 million from $480 million last year. Hardware fell 34% to $183 million from $277 million.

As has been the case for the past year, Nintendo Switch was again the console sales leader in unit and dollar terms despite being down from last year. Microsoft’s Xbox Elite Series 2 Wireless Controller was the best-selling accessory.

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In a social media post, NPD analyst Mat Piscatella said the results were expected and indicative of ongoing industry trends.

“Lack of new releases always hurts, and the late cycle dynamics we’re seeing on hardware are what they are,” Piscatella tweeted. “Ring Fit Adventure [Nintendo] continues to climb, we’ll have to see if inventory challenges appear in the coming months.”

Other top-selling titles included No. 1 Call of Duty: Modern Warfare (Activision); NBA 2K20 and Grand Theft Auto V (Take-Two); Dragon Ball Z: Kakarot (Bandai Namco); Tom Clancy’s The Division 2 (Ubisoft Entertainment); Mario Kart 8 and Ring Fit Adventure (Nintendo); Madden NFL 20 (Electronic Arts); Super Smash Bros. Ultimate (Nintendo) and Star Wars Jedi: Fallen Order (EA).

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