NAB Show Launches April 23 With Attendees From 154 Countries

The NAB Show, the annual conference for broadcast, entertainment and technology professionals, will host attendees from 154 countries April 23–27 in Las Vegas, according to organizers.

Speakers at the show include Nick Cannon, Ashleigh Banfield, Lester Holt, Byron Allen and comedian Jim Gaffigan.

Attendees from outside the United States make up nearly one-quarter of all pre-registered 2022 NAB Show attendees, which closely mirrors the 2019 NAB Show percentage, according to organizers.

“At a time when content can travel around the world in a blink of an eye, there is nothing like NAB Show to help the content community discover the tools, trainings and insights that will unleash the next global phenomenon,” said Chris Brown, NAB EVP and managing director of global connections and events, in a statement. “We are excited to welcome back our friends and partners from all across the globe as our industry gets back to doing business in person.”

The NAB Show participates in the U.S. Department of Commerce’s Trade Event Partnership Program, which recruits international trade delegations to select U.S. trade shows and connects international buyers with U.S. suppliers.

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Delegations attending the show hail from Brazil, Columbia, Germany, India, Japan, Mexico, Nigeria, Panama, Peru, Turkey, Vietnam and more.

The NAB Show’s exhibit floor, located in the North Hall, Central Hall and the newly constructed West Hall of the Las Vegas Convention Center, will host 358 exhibitors from 38 countries outside of the United States, including the United Kingdom, Canada, Germany, Belgium and France. The exhibition will also host the following pavilions:

  • Bavarian Pavilion — Central Hall
  • Brazilian Pavilion — North Hall
  • French Pavilion — West Hall
  • Great Britain & Northern Ireland Pavilion — North Hall
  • Global Trade Show Row — West Hall

 

Additionally, several international organizations, including the Brazilian Society of Television Engineering (SET), will host meetings for their members at the NAB Show. Demonstrations of global technologies currently deployed outside of the United States will also be conducted by broadcasters and other media and entertainment companies throughout the confab.  

The NAB Show is put on by the National Association of Broadcasters, an advocacy association for America’s broadcasters. The NAB advances radio and television interests in legislative, regulatory and public affairs.

NAB Show to Require Proof of COVID-19 Vaccination

The NAB Show scheduled for Oct. 9-13 in Las Vegas and associated co-located events will require attendees to provide proof of COVID-19 vaccination, Chris Brown, EVP and managing director of global connections and events for the National Association of Broadcasters, wrote in an email to the community.

“While the enthusiasm is building, we are keenly aware of health and safety concerns tied to the spread of the COVID-19 Delta variant and want to assure you that we are putting in place a comprehensive, data-driven plan that prioritizes safety and creates a productive environment at these events,” he wrote. “We have worked for the past several weeks to finalize protocols that will maximize the experience and safety of all members of the NAB Show community. This process has involved extensive consultation with health and safety experts, gathering feedback from a range of exhibitors and attendees, and review of the safety measures recommended by national and local health authorities, including Nevada Governor Steve Sisolak’s important announcement this week regarding large events.”

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The show floor will feature major brands such as Amazon Web Services, AJA, B&H, Canon, Grass Valley, MediaKind, Panasonic, Ross, Sony, Verizon and more, he wrote.

Major industry events, such as the Radio Show, Sales and Management Television Exchange and AES Show, will co-locate in Las Vegas.

NAB Show to Bow ‘Streaming Experience’ Content Showcase

The NAB Show is introducing The Streaming Experience, a new content showcase curated by streaming and online video expert Dan Rayburn that will feature more than 50 OTT platforms and streaming devices.

The showcase, which will give NAB Show attendees a first-hand look at the latest streaming video services, according to organizers, will be located in the Central Lobby of the Las Vegas Convention Center and is open to all registered attendees during exhibit hours starting April 19.

The NAB Show takes place in Las Vegas April 18-22.

A living-room setting will allow attendees the opportunity to test OTT services side-by-side to compare content, video quality, ad formats, playback features and delivery methods. The Streaming Experience will feature hardware from Amazon, Apple, Roku, Xbox, PlayStation, LG, TCL and Samsung. Streaming services on display will include Apple TV+, Amazon Prime Video, CBS All Access, Disney+, Hulu, NBC Sports, Netflix and YouTube TV, among others. New services from HBO Max, Peacock and Quibi may also be showcased, dependent on their launch dates, according to organizers.

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“Streaming is a major focus of the 2020 NAB Show, and the new Streaming Experience is the largest showcase of its kind in the industry,” said NAB EVP of conventions and business operations Chris Brown in a statement. “We are excited for attendees to join their industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.”

Additional details of the Streaming Experience, including renderings of the new space, can be found here.