Ad-supported VOD service Tubi April 23 announced it has begun streaming the first two seasons of Fox singing competition show “The Masked Singer” — the No. 1 show on television in its third season. It is the highest-profile program on Tubi.
Fox Corp. acquired San Francisco-based Tubi earlier this year for $440 million in cash.
The first two seasons can be viewed tonight at 8 p.m. ET / 5 p.m. PT. Current season-three episodes of the show will be available on Tubi in the weeks following their airing on Fox.
“The Masked Singer” features celebrities facing off against one another with one major twist: Each singer is shrouded from head-to-toe in an elaborate costume, complete with a full-face mask to conceal his or her identity.
With each performance, host Nick Cannon, panelists Jenny McCarthy, Nicole Scherzinger, Ken Jeong, and Robin Thicke, audience members, viewers, and even other contestants are left guessing who is singing behind the mask. Ranging from Grammy Award winners to legendary athletes, and everything in between, the singers may attempt to throw the crowd off their scent, while keen observers might pick up on tiny clues buried throughout the show. One singer is eliminated each week, ultimately revealing his or her true identity.
“This marks the first of many new initiatives we’ll pursue with Fox,”Adam Lewinson, chief content officer of Tubi, said in a statement.
“The Masked Singer” is averaging a 3.3 Live + 7 Day rating and 15 million viewers across all platforms. Fox claims the show has helped it win Wednesday night ratings every week it’s been on the air. The season-three premiere after Super Bowl LIV drew nearly 30 million viewers and a 9.4 L7 rating, marking television’s #1 entertainment telecast in two years and the highest-rated and most-watched reality telecast in eight years.
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