More than one-third of streaming subscribers (37%) share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%) and acquaintances/strangers they do not live with (2%).
The Manifest surveyed 401 people in the United States about their streaming habits between April 7-10, 2020.
Overall, three-quarters of streaming customers (74%) share their account with at least one other person, either within or outside of their household.
Echoing other surveys during the COVID-19 pandemic, nearly half (47%) of streaming subscribers in the Manifest survey said they have increased their time on streaming platforms in the past 30 days. Meanwhile, 36% say their streaming time has remained the same, and 5% say they watch less streaming content than before.
Netflix is the most popular streaming service, with 75% of people saying they pay for it. The next most popular streaming services are Amazon Prime Video (56%) and Hulu (40%).
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