The Disney+ live-action “Star Wars” series “The Mandalorian” returned to the top spot on Parrot Analytics’ digital originals rankings the week ended Oct. 24. It had been No. 2 the week before. With the show’s second season premiere looming Oct. 30, it had a 12.2% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The show had 63.7 times the demand of the average series.
Netflix’s perennially popular “Stranger Things” rose a spot to No. 2. Demand expressions were up 7.5% to give the show 58 times average demand.
The top title the past few weeks, Amazon Prime Video’s “The Boys” slid to No. 3. “The Boys” had 43.6 times the demand of the average show, with demand expressions down 39.8% a few weeks after its second-season finale.
“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, remained No. 4. The show had 43.5 times the demand of the average series, with expressions down 8.5% for the week.
Rounding out the top five was CBS All Access’ “Star Trek: Discovery,” which had 37.4 times average demand after expressions rose 5.8%. The sci-fi series is in the midst of its third season and rose a spot from the previous week.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series was “SpongeBob SquarePants,” with 94.2 times average demand. “The Mandalorian” was No. 4 on the overall TV list.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.