Merchandising: ‘Mandalorian’ Exclusives Available Through Disney Movie Club

The first two seasons of the Disney+ “Star Wars” series “The Mandalorian” were released on Blu-ray Dec. 12 in separate Steelbook editions.

Both The Mandalorian: The Complete First Season and The Mandalorian: The Complete Second Season were given wide releases on either regular Blu-ray Disc or 4K Ultra HD Blu-ray disc, but not as combo packs mixing the formats.

However, Disney Movie Club, Disney’s proprietary online retail site, offered exclusive Blu-ray+DVD combo pack Steelbooks of each title for $39.95 each.

The Steelbook artwork for all versions appears to be the same, with just the spine and outer slipcover denoting the format swapped out. The DMC versions also offer the same concept art cards as the wide releases.

Disney Movie Club ‘Mandalorian’ VIP Pin

As a tie-in, DMC also offered a VIP pin of the character Grogu (aka Baby Yoda) in front of the Mandalorian’s helmet, attached to an art card, for $8.98.

DMC’s “Mandalorian” exclusive Steelbook follows the same template for earlier releases of two Disney+ Marvel series. Loki: The Complete First Season in August and WandaVision in November also are available as Blu-ray+DVD Steelbook combo packs for $39.95 through Disney Movie Club, in addition to their wide Blu-ray and 4K Steelbook options.

 

Disney Backtracks on Disc Snub, Issues Streaming Hits on 4K Ultra HD, Blu-ray Disc

Reports that The Walt Disney Co. is getting ready to ditch the disc are premature.

The studio Aug. 21 announced that several of its most popular Disney+ streaming series, including “The Mandalorian,” “WandaVision” and “Loki,” will be packaged into “Collector’s Edition” 4K Ultra HD Blu-rays and Blu-ray Discs.

The releases will be in Steelbook packaging and include concept art cards and other bonus features.

Last month, Disney announced it is pulling out of the disc business in Australia, leading to speculation that the studio was getting ready to abandon the format entirely.

Loki: The Complete First Season is first out of the gate, with a Sept. 26 scheduled release date.

Next comes Marvel Studios’ WandaVision: The Complete Series on Nov. 28, followed by Lucasfilm’s “Star Wars” adventures The Mandalorian: The Complete First Season and The Mandalorian: The Complete Second Season on Dec. 12.

All four titles may be ordered beginning Aug. 28.

In a press release, Disney says the four disc sets will be issued in “cohesive and collectible brand-new box art designed by popular artist Attila Szarka.”

‘Mandalorian’ Still No. 1 on Parrot’s Digital Originals Demand Chart for Week Ended May 5

The Disney+ “Star Wars” series “The Mandalorian” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. rankings the week ended May 5. Now that the third season has concluded, it had a 9.5% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 57.3 times the demand of an average series. “The Mandalorian” was No. 6 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” stayed No. 2 on the digital originals chart with 56.8 times average demand. The series had a 1.7% drop in demand expressions. “Stranger Things” was No. 7 on Parrot’s list of overall TV shows.

Again No. 3 on the digital originals chart was the Apple TV+ comedy “Ted Lasso,” which had a 0.8% drop in demand expressions to give it 49.5 times average demand as its third season continues. “Ted Lasso” was No. 9 on Parrot’s list of overall TV shows.

Remaining No. 4 was the Paramount+ series “Star Trek: Picard.” With the third season concluded, demand expressions were down 22.4%, giving it 37.5 times average demand.

No. 5 remained HBO Max’s “Titans.” The superhero show, which has been presenting its final batch of episodes since April 13, had a 9.3% drop in demand expressions to give it 36.1 times average demand.

The biggest jump into the top 10 was Amazon Prime Video’s spy action series “Citadel,” with a 164.5% spike in demand expressions after its April 28 premiere, giving it 25.1 times average demand. New episodes will run until May 26.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants” with 86.9 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Mandalorian’ Still No. 1 on Parrot’s Digital Originals Demand Chart for Week Ended April 28

The Disney+ “Star Wars” series “The Mandalorian” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. rankings the week ended April 28. Now that the third season has concluded, it had a 13.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 63.2 times the demand of an average series. “The Mandalorian” was No. 3 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” stayed No. 2 on the digital originals chart with 57.7 times average demand. The series had a 0.4% rise in demand expressions. “Stranger Things” was No. 6 on Parrot’s list of overall TV shows.

Up a spot to No. 3 on the digital originals chart was the Apple TV+ comedy “Ted Lasso,” which had a 4.5% rise in demand expressions to give it 49.8 times average demand as its third season continues.

Down a spot to No. 4 was the Paramount+ series “Star Trek: Picard.” With the third season concluded, demand expressions were down 7.2%, giving it 48.2 times average demand.

No. 5 remained HBO Max’s “Titans.” The superhero show, which has been presenting its final batch of episodes since April 13, had a 3.3% rise in demand expressions to give it 39.7 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants” with 85.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

‘Mandalorian’ Still No. 1 on Parrot’s Digital Originals Demand Chart for Week Ended April 21

The Disney+ “Star Wars” series “The Mandalorian” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. rankings the week ended April 21. With the third-season finale April 19, it had a 12.1% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 73.8 times the demand of an average series. “The Mandalorian” was No. 3 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” stayed No. 2 on the digital originals chart with 57.9 times average demand. The series had an 8.7% drop in demand expressions. “Stranger Things” was No. 6 on Parrot’s list of overall TV shows.

Up a spot to No. 3 on the digital originals chart was the Paramount+ series “Star Trek: Picard.” With the series finale presented April 20, demand expressions were up 17.3%, giving it 52.3 times average demand. “Star Trek: Picard” was No. 9 on Parrot’s list of overall TV shows.

Down a spot to No. 4 was the Apple TV+ comedy “Ted Lasso,” which had a 1.8% rise in demand expressions to give it 48 times average demand as its third season continues.

No. 5 was HBO Max’s “Titans,” up three spots from the previous week. The superhero show, which has been presenting its final batch of episodes since April 13, had a 29% rise in demand expressions to give it 38.7 times average demand following an April 20 episode that visited other DC-based shows through the multiverse.

The week’s biggest jump into the top 10 was the Netflix dating show “Love Is Blind,” which had a 118.3% jump in demand expressions after its finale bowed April 14, followed by a reunion special April 16, and a slew of controversies. It was No. 9 for the week, up from No. 106 the previous week.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants” with 81.6 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Samba TV: ‘Mandalorian’ Streaming Viewership Decline Could Indicate ‘Star Wars’ Fatigue

Viewership in the “The Mandalorian,” the “Star Wars”-themed original series on Disney+, continues to fade. The season three finale April 19 generated 662,000 U.S. households during the initial window, according to new data from Samba TV, which tracks viewership intel across 48 million connected televisions worldwide.

That compared with 1.1 million U.S. homes that streamed the “Mandalorian” season two finale during the initial window. The season two premiere episode saw 970,000 U.S. households, while the season three debut episode generated just 722,000 households.

Samba found that viewership of the season finale dropped by nearly half when compared to last season’s finale, suggesting that there appears to be limited audience growth potential for “Star Wars” content.

Indeed, while 991,000 U.S. homes streamed the premiere episode of “Obi-Wan Kenobi,” the weekly tally dropped to 803,000 homes for the last episode. Another 412,000 households watched the “Andor” season one premiere, a tally that declined to 261,000 eight episodes later.

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Finally, just 73,000 homes watched “The Bad Batch” season two premiere, climbing to 77,000 eight episodes later for the finale. That compares with 239,000 domestic households that watched the season one premiere episode.

Samba notes live-action “Star Wars” series remain some of the most-watched shows on Disney+, but viewership of “The Mandalorian’s” third-season mirrors overall reduced fan appeal. 

“Whether this is a sign of broader ‘Star Wars’ fatigue or just a bump in hyperspace, only time will tell,” Dallas Lawrence, SVP of Samba TV, said in a statement. 

‘Mandalorian’ Back at No. 1 on Parrot’s Digital Originals Demand Chart for Week Ended April 14

The Disney+ “Star Wars” series “The Mandalorian” reclaimed the No. 1 spot on Parrot Analytics’ digital originals U.S. rankings the week ended April 14. As the show’s third season continues, it had a 4.2% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 65.7 times the demand of an average series. “The Mandalorian” was No. 3 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” slid to No. 2 on the digital originals chart with 63.3 times average demand. The series had a 1.6% drop in demand expressions. “Stranger Things” was No. 4 on Parrot’s list of overall TV shows.

No. 3 was again the Apple TV+ comedy “Ted Lasso,” which had a 1.35% drop in demand expressions to give it 47.1 times average demand as its third season continues.

Remaining No. 4 on the digital originals chart was the Paramount+ series “Star Trek: Picard.” Demand expressions were down 1.6%, giving it 44.5 times average demand.

No. 5 was again Netflix’s “Shadow and Bone.” The young adult fantasy adventure had a 5.9% decrease in demand expressions to give it 36.9 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants” with 81.8 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Mandalorian’ Remains No. 1 on Parrot’s Digital Originals Chart for Week Ended March 31

The Disney+ “Star Wars” series “The Mandalorian” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended March 31. As the show’s third season continues, it had a 9.7% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 64.7 times the demand of an average series. “The Mandalorian” was No. 3 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” stayed No. 2 on the digital originals chart with 60.5 times average demand. The series had a 0.47% drop in demand expressions. “Stranger Things” was No. 5 on Parrot’s list of overall TV shows.

No. 3 was again the Apple TV+ comedy “Ted Lasso,” which had a 6.8% drop in demand expressions to give it 49.5 times average demand as its third season continues.

Up a spot to No. 4 on the digital originals chart was the Paramount+ series “Star Trek: Picard.” Demand expressions were up 3.5%, giving it 45.5 times average demand.

Prime Video’s “Daisy Jones & The Six” moved up to two spots to No. 5 with a 4.1% rise in demand expressions to give it 41.7 times average demand. The miniseries, which is based on the 2019 novel of the same name about a fictional rock band in the 1970s, had its finale episode March 24. The show stars Elvis Presley’s granddaughter, Riley Keough.

The biggest demand spike came from Netflix’s political thriller “The Night Agent,” which entered the top 10 at No. 7 after being No. 201 the week before. Based on a novel about the search for a mole in the highest levels of the U.S. government, by Matthew Quirk, the series had a 369.4% increase in demand expressions after it premiered on March 23, giving it 35.8 times average demand. Netflix has already ordered another season

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “South Park” with 99.9 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

Nielsen: Netflix’s ‘Outer Banks’ Holds Off ‘The Mandalorian’ Season 3 Debut on Weekly Chart

The March 1 season three debut of “The Mandalorian” on Disney+ wasn’t enough to topple Netflix’s chart-topping teen drama “Outer Banks,” according to new Nielsen data for the week ended March 5.

In fact, “Mandalorian,” with 823 million minutes streamed across 17 episodes, could finish no better than No. 5 for the week, behind Netflix’s “Murdaugh Murders: A Southern Scandal” (1.08 billion minutes), HBO Max’s “The Last of Us” (1.01 billion minutes across eight episodes), and re-runs of “NCIS” (826 million minutes across 339 episodes) on Netflix.

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The lone consolation was that Netflix’s iron grip on Nielsen’s weekly ranking of the top 10 streamed content across U.S. household televisions appeared to weaken a bit. The streamer only ended the week with six of the top 10 programs, rather than the normal eight.

Rank SVOD Provider Program Name No. of Episodes Minutes Streamed (Millions)
1 Netflix Outer Banks 30 2,214
2 Netflix Murdaugh Murders: A Southern Scandal 3 1,084
3 HBO Max The Last Of Us 8 1,011
4 Netflix / Paramount+ NCIS 339 826
5 Disney+ The Mandalorian 17 823
6 Netflix We Have A Ghost (2023) 1 807
7 Netflix Cocomelon 21 765
8 Netflix Perfect Match 12 744
9 Disney+ Bluey 114 736
10 HBO Max South Park 309 687

Source: Nielsen Streaming Content Ratings (Amazon Prime, AppleTV+, Disney+, HBO Max, Hulu, Peacock and Netflix), Nielsen National TV Panel, U.S. Viewing through Television

‘Mandalorian’ Remains No. 1 on Parrot’s Digital Originals Chart for Week Ended March 24

The Disney+ “Star Wars” series “The Mandalorian” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended March 24. As the show’s third season continues, it had a 6.5% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 71.2 times the demand of an average series. “The Mandalorian” was No. 3 on Parrot’s list of overall TV shows.

Netflix’s supernatural thriller “Stranger Things” stayed No. 2 on the digital originals chart with 60.4 times average demand. The series had a 2.1% drop in demand expressions. “Stranger Things” was No. 6 on Parrot’s list of overall TV shows.

Up a spot to No. 3 was the Apple TV+ comedy “Ted Lasso,” which had a 9.8% rise in demand expressions to give it 52.7 times average demand as its third season continues.

Up five spots to No. 4 was Netflix’s “Shadow and Bone.” The young adult fantasy adventure had a 56.2% increase in demand expressions to give it 45.6 times average demand.

The Paramount+ series “Star Trek: Picard” remained No. 5 on the digital originals chart. Demand expressions were up 3.4%, giving it 43.7 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “South Park” with 101.1 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.