Netflix’s ‘The Kominsky Method’ Sees Demand Spike for Globe Winners

Parrot Analytics has weighed in on the age-old question about the impact of awards, or even award nominations, on movies and TV shows.

Parrot Analytics is a data analytics firm that uses a  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

With a 94% increase from the win and an already high baseline demand, BBC America’s “Killing Eve” is the Golden Globes winner that had the highest absolute demand after the awards. With a peak of nearly 40 million Demand Expressions in the United States, “Killing Eve” was the 14th most in-demand of all TV titles in the United States immediately after the ceremony.

By comparing baseline demand with the demand peak for each show that immediately followed the ceremony, the show that gained the biggest increase in Demand Expressions was Netflix’s “The Kominsky Method,” which after the results were announced, gained 216% in demand compared to its baseline demand.

“The Kominsky Method” won two Golden Globes, for best comedy series and for Michael Douglas as best actor in a comedy series. Netflix last month announced the series, which co-stars Alan Arkin, has been picked up for a second season.

The second-biggest increase from the award win was for FX’s “American Crime Story: The Assassination of Gianni Versace,” which gained 151% additional DEx.

Parrot Analytics’ correlation analysis (see chart, below) reveals that the higher the baseline demand a title had before winning, the less of a boost in demand it gets from winning. “This result makes intuitive sense, as a lesser known title has more room to grow its fan base on the back of the publicity from a big win than an already huge title can,” Parrot says.

SVOD Contenders Score Big at 2019 Golden Globes

TV shows and movies from subscription streaming services made a big showing at the 76th annual Golden Globe Awards, presented by the Hollywood Foreign Press Association Jan. 6.

Programming available through SVOD services won a total of seven trophies, with two each coming from Netflix’s Roma and “The Kominsky Method.”

Roma won for Best Foreign-Language Film (representing Mexico) and Best Director for Alfonso Cuarón. Netflix has been pushing the film’s awards chances through a limited theatrical release in addition to its availability through the service.

Meanwhile, Netflix’s “The Kominsky Method” won Best TV Series — Musical or Comedy and Best Actor in a TV Series — Musical or Comedy for Michael Douglas.

BBC’s “Bodyguard,” available through Netflix in the United States, won Best Actor in a Television Series — Drama for Richard Madden.

Amazon Video’s “The Marvelous Mrs. Maisel” won Best Actress in a TV Series — Musical or Comedy for Rachel Brosnahan. And the BBC’s A Very English Scandal, available through Amazon in America, won Best Supporting Actor in a Series, Miniseries or Television Film for Ben Whishaw.

Universal’s Green Book led all winners with three trophies, including Best Motion Picture — Musical or Comedy, Best Supporting Actor in a Motion Picture for Mahershala Ali, and Best Screenplay.

Bohemian Rhapsody won Best Motion Picture — Drama and Best Actor in a Motion Picture — Drama for Rami Malek. Fox releases the musical biopic digitally Jan. 22, followed by a Feb. 12 release on DVD, Blu-ray Disc and 4K Ultra HD Blu-ray.

The Wife won Best Actress in a Motion Picture — Drama for Glenn Close. Sony Pictures releases the film digitally Jan. 22, and on Blu-ray and DVD Jan. 29.

Sony’s Spider-Man: Into the Spider-Verse won Best Animated Feature Film.

Warner’s A Star Is Born, due digitally Jan. 15, and on Blu-ray, DVD and 4K Ultra HD Blu-ray Blu-ray Feb. 19, won Best Original Song for “Shallow.”

The Neil Armstrong biopic First Man won Best Original Score for Justin Hurwitz. The film is due on digital Jan. 8, and on Blu-ray, DVD and 4K Ultra HD Blu-ray Jan. 22 from Universal Pictures.

Fox’s The Favourite won Best Actress in a Motion Picture — Musical or Comedy for Olivia Colman, while Annapurna’s Vice won Best Actor in a Motion Picture — Musical or Comedy for Christian Bale, and If Beal Street Could Talk won Best Supporting Actress in a Motion Picture for Regina King.

In the TV categories, FX’s “The Americans” won Best Television Series — Drama. All six seasons are available on DVD from Fox.

FX’s The Assassination of Gianni Versace: American Crime Story won Best Miniseries or Television Film and Best Actor in a Miniseries or TV Film for Darren Criss. The miniseries will be available on Netflix starting Jan. 17.

The BBC’s “Killing Eve” won Best Actress in a Television Series — Drama for Sandra Oh. The first season is now available on DVD and Blu-ray; season two arrives April 7 on BBC America.

HBO’s Sharp Objects, available now on Blu-ray and DVD, won Best Supporting Actress in a Series, Miniseries or TV Film for Patricia Clarkson.

Showtime’s Escape at Dannemora won Best Actress in a Series, Miniseries or TV Film for Patricia Arquette.