Imax Open to Screening Netflix Movies if Streamer Expands Theatrical Window

Movie exhibitor Imax is open to screening Netflix movies provided the subscription streaming video pioneer agrees to a longer theatrical window, according to CEO Rich Gelfond.

Speaking earlier this month on CNBC’s “Squawk on the Street,” Gelfond said Imax had joined other exhibitors bypassing Netflix original movies made available on the service day-and-date with theatrical release.

He said Imax’s stance would change if Netflix was willing to compromise.

“Directors themselves really want theatrical releases,” Gelfond said. “I wouldn’t be surprised to see if [Netflix has] windows for that. Now, whether the windows are good enough where the theaters want to play them, that remains to be seen.”

Exhibitors want Netflix to abide the industry-standard 12-week window, while Netflix has agreed to 14-day windows for select films such as Oscar winner Roma and Bird Box– both earmarked for industry awards.

Netflix made new release The Highwaymen, starring Kevin Costner and Woody Harrelson, available theatrically on March 15 – two weeks ahead of its global streaming debut March 29.

Imax would like to screen Netflix’s next awards-caliber movie, The Irishman, from director Martin Scorsese, which debuts later this year.

 

 

Report: Netflix Movies Skipping Cannes Film Festival

Netflix reportedly won’t have any film entries in the 2019 Cannes Film Festival May 14-25 in Cannes, France, despite efforts by the subscription streaming video pioneer and event organizers to hammer out a truce in their ongoing theatrical window feud.

Netflix executives Ted Sarandos and Scott Stuber apparently found no compromise after recently meeting with Cannes artistic director Thierry Fremaux in Los Angeles regarding the SVOD service’s insistence on streaming its original movies day-and-date with any theatrical release, according to Variety — which cited a source familiar with the situation.

The standoff last year resulted in Netflix bypassing Cannes and submitting original movie Roma to the Venice Film Festival where it won the top Golden Lion award.

While industry politics generate the headlines, Variety reports that Netflix didn’t have a movie ready for the March 11 deadline for official feature length film submissions to the 72nd Cannes Festival.

Fremaux apparently had hopes for Netflix mob movie,The Irishman, from director Martin Scorsese, being submitted to the competition. Regardless, Netflix reps will be at Cannes scouting out indie content to acquire.

Separately, actor Kevin Costner, whose next film, The Highwaymen, begins streaming on Netflix March 29, believes movies should have a theatrical release if possible.

“I think movies are for theaters, and as long as they can stay in them,” Costner said at last week’s SXSW Film Festival in Austin, Texas.

The actor said over-the-top video represents a new way for people to consume movies and distribution channel for the industry to fight over.

“The sand shifting, I haven’t thought about that as much as I’ve thought about the next movie I’m gonna do, or the next story I’m gonna write,” Costner said.