4K Re-release Pushes ‘Beetlejuice’ to Top of Disc Sales Charts

The latest wave of catalog DVD and Blu-ray promotions during the pandemic had home video shoppers saying “Beetlejuice, Beetlejuice, Beetlejuice.”

The 1988 Tim Burton-directed comedy Beetlejuice starring Michael Keaton was re-released on 4K Ultra HD Blu-ray Disc Sept. 1 by Warner Bros. Home Entertainment and subsequently shot to No. 1 on the NPD VideoScan First Alert chart, which tracks combined Blu-ray Disc and DVD unit sales, and the dedicated Blu-ray Disc sales chart the week ended Sept. 5.

Similarly, Warner’s new 4K Ultra HD Blu-ray of the 1985 family adventure The Goonies helped pushed that film to No. 2 on the Blu-ray chart, and No. 6 overall.

The 4K Ultra HD edition accounted for 65% of unit sales of The Goonies and 64% for Beetlejuice. However, Beetlejuice sold better in previously released formats as well, with 85% of its tally coming from any Blu-ray format, compared with 78% for The Goonies.

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Universal Pictures’ Trolls World Tour slipped to No. 2 on the overall disc chart after two weeks in the top spot. The DreamWorks Animation sequel had previously been the top title for two weeks upon its debut in early July. Trolls World Tour dropped to No. 4 on the Blu-ray chart.

No. 3 on both charts went to Marvel Studios’ Black Panther, distributed by Disney. The 2018 superhero film quickly climbed up the charts (it was No. 48 overall a week earlier) as tributes poured in following the death of actor Chadwick Boseman, who starred in the film as the title hero. Similarly, Boseman’s 21 Bridges, from Universal, jumped to No. 7 overall and No. 8 on the Blu-ray chart (from No. 42 and No. 37, respectively, the previous week).

The week’s top newcomer, at No. 4 overall and No. 5 on the Blu-ray chart, was Lionsgate’s Rogue, a new-to-video thriller starring Megan Fox as a mercenary leading a mission to rescue hostages in Africa and having to contend not only with militant rebels but also a pack of lions.

The No. 5 overall disc seller was Warner’s Scoob!, which dropped to No. 7 on the Blu-ray chart.

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On the Media Play News rental chart for the week ended Sept. 6, Universal’s Irresistible debuted at No. 1, despite the Jon Stewart-directed political satire not landing among the top 50 selling discs for the week.

Rogue debuted at No. 2, pushing the previous week’s top rental, Universal’s The King of Staten Island, to No. 3.

Rounding out the top five were Screen Media’s The Outpost at No. 4 and Redbox’s own Hard Kill at No. 5.

Top 20 Sellers for Week Ended 9-5-20
Top 20 Rentals for Week Ended 9-6-20
Top 20 Selling Blu-ray Discs for Week Ended 9-5-20
Top 20 Blu-ray Market Share for Week Ended 9-5-20
Sales Report for Week Ended 9-5-20
Digital Sales Snapshot for Week Ended 9-7-20

Merchandising: Gift Sets for ‘Goonies,’ ‘Beetlejuice’

Among the Sept. 1 new releases on DVD and Blu-ray, a couple of retailers offered exclusive editions of Warner’s new 4K Ultra HD Blu-ray re-releases of 1985’s The Goonies and 1988’s Beetlejuice.

Amazon offered deluxe gift sets for each title at $49.99 apiece.

The Goonies collector’s set comes in treasure chest packaging and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a replica of One Eyed Willy’s treasure map featured in the film​; five collectible pin-on buttons​; and an iron-on embroidered patch​.

The Beetlejuice collector’s set comes in a gift box made to look like The Handbook for the Recently Deceased, and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a 4-inch embroidered glow-in-the-dark patch of Beetlejuice’s gravestone​; an insert of instructions for life after death emergencies with three pieces of collectible chalk;​ a replica of the “Betelgeuse” flyer featured in the film​; and a gift box.

Amazon’s ‘Beetlejuice’ 4K gift set

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Best Buy continued to promote its exclusive Steelbook editions of titles, including new 4K Steelbook combo packs for The Goonies and Beetlejuice at $29.99 apiece.

Best Buy’s ‘The Goonies’ 4K Steelbook
Best Buy’s ‘Beetlejuice’ 4K Steelbook

Target didn’t feature any DVD or Blu-ray listings in its online weekly ad, but it did have a video game promotion, offering a free “Bitty Boomer” Bluetooth speaker (valued at $17.99) with the purchase of Marvel’s Avengers on PS4 or Xbox One Sept. 4 at $59.99.

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‘Irresistible,’ ‘Rogue’ Top Slate of New Disc Releases, While ‘Beetlejuice,’ ‘Goonies’ Bow on 4K Ultra HD

The political satire Irresistible, from Universal Pictures Home Entertainment, and Lionsgate’s action thriller Rogue, with Megan Fox as a battle-hardened mercenary, top the slate of new disc releases available Sept. 1.

Written and directed by Jon Stewart, Irresistible features a cast headed by Steve Carell, Rose Byrne, Chris Cooper, Mackenzie Davis and Topher Grace. Carell portrays a campaign strategist who runs a Democratic mayoral candidate (Cooper) in a small right-wing town.

The film, from Focus Features, was rerouted from a May 2020 theatrical release by the coronavirus pandemic and instead debuted in June on premium VOD. It became available through regular digital channels on Aug. 18.

Read John Latchem’s review of the Irresistible Blu-ray Disc here

Rogue finds Samantha O’Hara (Fox) leading a team of soldiers-for-hire on a daring mission to rescue hostages from their captors in rural Africa.  They wind up stranded and have to battle not only brutal rebels but also a horde of enraged lions.

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Also out Sept. 1 are 4K Ultra HD Blu-ray editions of the Tim Burton ghost movie Beetlejuice and the 1980s cult favorite adventure The Goonies, both from Warner Bros. Home Entertainment.

Beetlejuice (1988) stars Michael Keaton as a ghost who helps a recently deceased couple played by Alec Baldwin and Geena Davis haunt their former home. The Goonies (1985),  based on a story by executive producer Steven Spielberg, follows a band of kids from the blue-collar “Goon Docks” neighborhood who set out to save their homes from foreclosure by following an old treasure map.

On the TV front, consumers as of Sept. 1 can buy, on disc, the complete third season of “Young Sheldon” (from Warner Bros.), the second season of “Magnum P.I.” (from Paramount/CBS), and the first season of “Blood & Treasure” (also from Paramount/CBS).

New digital releases include Guest House, from Lionsgate, and Breaking the Chain, from Virgil Films, the company headed by industry veteran Joe Amodei. Guest House is a comedy about an engaged couple whose new dream home comes with a slight drawback: a party animal who lives in the guest house. Breaking the Chain is an animal-rescue documentary that follows fieldworkers with PETA’s Community Animal Project as they visit impoverished areas of Virginia and North Carolina to give care to mistreated animals.

A complete list of new disc and digital releases, compiled each week by the Media Play News market research team, can be found here.