Nielsen: Netflix’s ‘Cobra Kai’ Dominated Early January TV Streaming

Netflix’s 2019 acquisition of YouTube original series “Cobra Kai” continues to pay streaming viewership dividends for the SVOD pioneer. The martial arts comedy/drama series, a sequel to 1984’s The Karate Kid, tracked more than 2.1 billion minutes across 40 episodes, including the new fourth season, to maintain its more than 2 billion weekly minutes average.

That topped 1.48 billion minutes streamed for the animated movie musical Encanto on Disney+, which was down about 30% from the previous week, and the 1.1 billion minutes consumed for 16 episodes of Netflix’s “The Witcher,” a previous Nielsen chart topper.

The week represented the third-highest week of streaming (after New Year’s 2022 and Christmas 2021) since Nielsen began tracking SVOD viewership across Netflix, Apple TV+, Disney+, Amazon Prime Video and Hulu on household televisions.

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Notably, the passing of Betty White on Dec. 31, 2021, helped spark renewed interest in her former longtime series “The Golden Girls,” which tracked 384 million minutes across 180 episodes.

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.