The Dove Channel, Cinedigm’s first foray into the subscription streaming VOD market, topped 663,000 paid subscribers through February. The platform, which bowed in 2015 along with the documentary themed Docurama, and the fandom lifestyle network CONtv, has seen subscriber growth of 1,133% since February 2021.
This growth has been driven in part by wholesale distribution on platforms, including Amazon Prime Channels, The Roku Channel, Comcast Xfinity, Dish Network and YouTube TV.
In addition, Cinedigm’s free on-demand and linear versions of The Dove Channel have seen total monthly viewers growing to 5.4 million in February 2022, up 47% year over year. Ad-based viewership continues to accelerate, with monthly minutes streamed in FY Q4 22 increasing by 32% over the prior sequential quarter.
“Given the challenges of these trying times over the last few years, the appetite for uplifting, wholesome movies and shows that families can watch together has dramatically expanded,” Erick Opeka, chief strategy officer/president of Cinedigm Networks, said in a statement.
Opeka said the The Dove Channel has become the company’s most successful subscription service and is among the top three of all ad-supported services in our portfolio.
“The enthusiastic responses from platforms, advertisers, and consumers reiterates the important position our service fills in America’s households,” he said.
Opeka said Cinedigm plans on ramping up investment in exclusive programming and new television series for the channel, which he said would be at the forefront of key initiatives to develop a direct ad sales channel and launch new fiction and non-fiction podcasts with the same wholesome perspective.
The Dove Channel will also leverage the 7,500-title library of Digital Media Rights, the streaming company Cinedigm acquired this week, as a source of substantial additional kids and family programming. Finally, the channel will also re-launch on Cinedigm’s new Matchpoint 2.0 app framework later this year and will also expand platform support across key leading platforms including Amazon Fire TV, Apple TV and more.
“We will devote our efforts to expanding Dove’s content and enhancing our technology offerings, in turn, driving considerably more revenue from both new subscribers as well as key, direct advertisers looking for a brand-safe environment,” Opeka said.