Viacom Inks Carriage Agreement with Sports-Centric Fubo TV

Viacom Feb. 20 announced a carriage agreement with online TV service Fubo TV incorporating entertainment brands such as Paramount, Nickelodeon, MTV and Comedy Central to the sports-themed streaming service.

Viacom’s other media networks – BET, Nick Jr., TV Land and VH1 – will also be included in fubo TV’s base package. An expanded suite of Viacom channels will be available in the premier package, “fubo Extra,” including BET Her, BET Jams, BET Soul, Logo, MTV2, MTV Classic, MTV Live, mtvU, Nick Music, Nicktoons, and TeenNick.

This partnership also enhances fuboTV’s Spanish-language base package, “fubo Latino,” with Viacom’s Telefe and MTV Tr3s networks.

“This is a great opportunity to continue to grow our reach and audiences across the OTT landscape and connect with our fans wherever they consume content,” Tom Gorke, EVP, head of distribution and business development, for Viacom, said in a statement.

Notably, Viacom earlier this year acquired ad-based online TV service Pluto TV for $340 million.

The fubo TV deal offers subscribers access to MTV’s “Jersey Shore: Family Vacation,” Comedy Central’s “The Daily Show,” Nickelodeon’s “Rise of the Teenage Mutant Ninja Turtles,” and Telefe’s “Campanas en La Noche,” among other programs.

“We’re very excited to enter into this strategic partnership with Viacom, which continues to make prescient and aggressive moves in the digital media space,” said Joel Armijo, CFO, fuboTV. “fubo remains singularly focused on offering sports fans a compelling pay-TV alternative with a robust content offering able to serve the viewing needs of the entire household.”

Digital Hollywood Panelists Discuss Challenges and Opportunities of Content Delivery on Eve of CES Show

LAS VEGAS — The challenges and opportunities of content programming in an increasingly online world were the subject of a Digital Hollywood panel Jan. 7 in Las Vegas on the eve of the CES show.

Three important challenges to an online content provider are facilitating “access, discovery and community,” said Soumya Sriraman, president of the subscription on demand service Britbox, which offers British programming. While access is getting easier for consumers, content discovery is a challenge and building an online community is even more of a challenge, she said, speaking on the panel “The Future of TV: From Primetime to Multi-Platforms.” One strategy Britbox has used to build its community is offering programming concurrent with its debut in the United Kingdom, she said.

PBS, too, is building its community of local station supporters through PBS Passport, said Ira Rubenstein, chief digital and marketing officer, PBS Digital. Those who donate at least $5 a month to their local station get online access to an expanded library of content not available on the PBS OTT platform. Meanwhile, another challenge for PBS is accommodating both an older audience that likes traditional linear TV and a younger audience that wants greater online access.

Finding an audience is aided by a platform, such as Twitter, which facilitates communities, noted Laura Froelich, senior director, partner management, global content partnerships at the social media company. Twitter helps its partners find and serve their audiences. The company is helping the PGA service its audience by uncovering the golf fans’ desire to see more than what is broadcast.

“Golf fans on Twitter were very, very vocal,” she said.

Different kinds of programming will begin to evolve, several panelists noted.

The PBS program “Frontline,” for instance, through its “Transparency Project” gives online viewers access to the entire interview of subjects in its documentaries.

Stefanie Schwartz, EVP, media networks digital partnerships and digital studios strategy and operations, Viacom, said her company is reimagining its program for mobile. For instance, for “The Daily Show,” the company created a segment called “Between the Scenes,” in which host Trevor Noah speaks to the audience in the commercial break only on social media.

Colby Smith, SVP, content and partnerships, ABC News, said through its 24/7 ABC News Live online platform, which launched in May, the network is deconstructing traditional TV elements to make them more dynamic. The breaking news and live events channel is found on various streaming services and social platforms. Referencing Netflix’s experimentation with a choose-your-own-adventure, multiple storyline strategy with “Black Mirror,” he envisioned online news content where the platform asks viewers where they want reporters to take a news story.

“That’s where it get’s really exciting,” he said.

“I think content is going to drastically change,” said PBS’s Rubenstein. “What is defined as content is going to drastically change.”

Viacom Inks Deal With Production Company Led by ‘Daily Show’s’ Trevor Noah

Viacom Inc. March 26 announced a strategic partnership with Day Zero Productions, an international production and distribution company led by Trevor Noah, host of Comedy Central’s “The Daily Show with Trevor Noah.”

Under the long-term deal, Viacom will have exclusive “first look” rights on all projects developed by Noah and Day Zero Productions in all media, including television, feature films, digital and short-form video content. Viacom will also make an investment in Day Zero.

“I’ve found a strong and incredibly valuable partnership in Viacom,” said Noah in a statement. “Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship. I couldn’t be more excited to share ‘Born a Crime’ with Paramount and the very talented Lupita Nyong’o.”

“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom, which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership,” said Viacom president and CEO Bob Bakish in a statement. “Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve. We are particularly proud that ‘Born a Crime’ will be produced and distributed by Paramount.”

Financial terms of the transaction were not disclosed.

As part of the expanded relationship, Paramount Players will adapt as a feature film Noah’s memoir, Born a Crime: Stories from a South African Childhood, to which Academy Award-winner Lupita Nyong’o is attached to star as Trevor’s mother, Patricia. Noah will produce the project through his Day Zero Productions alongside Norman Aladjem, Derek Van Pelt and Sanaz Yamin of Mainstay Entertainment, and Nyong’o through her Eba Productions. South African born Liesl Tommy, who earned a Tony nomination for her work directing Nyong’o in the play Eclipsed, will direct the film.

“The degree to which people underestimated Trevor as he took over ‘The Daily Show’ has made his success all the more meaningful,” said Kent Alterman, president of Comedy Central, in a statement. “Seeing audiences on multiple platforms embrace his incredible comedy chops, his thoughtful and nuanced point of view, and his global perspective has been gratifying beyond measure. Trevor has limitless curiosity, vision and passion. He is just getting started.”