‘Conjuring 3’ Split Puts ‘Hitman’s Wife’s Bodyguard’ Atop Disc Sales for Second Week

The NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, shows Lionsgate’s Hitman’s Wife’s Bodyguard as the No. 1 title the week ended Aug. 28.

It did not, however, sell the most copies on disc during the week.

No. 2 on both charts was the newly released The Conjuring: The Devil Made Me Do It from Warner Bros. Home Entertainment. The third “Conjuring” movie earned $65.6 million at the domestic box office and sold about 91% as many copies as the top title. However, the film was also available as part of a three-pack with the first two “Conjuring” movies, and that collection, which is tracked as a distinct title by VideoScan, was No. 10 on both charts, selling 16.9% as many copies as the top title. That means discs containing Conjuring 3 outsold Hitman’s Wife’s Bodyguard by about 7.8%.

The dedicated Blu-ray Disc chart also had Hitman’s Wife’s Bodyguard — a sequel to 2017’s The Hitman’s Bodyguard starring Ryan Reynolds, Samuel L. Jackson and Salma Hayek — as the No. 1 title for a second consecutive week, but in the HD realm in did sell more copies than the combined “Conjuring” offerings.

A two-pack of both “Hitman’s Bodyguard” movies has not yet been released.

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Another new disc release, Sony Pictures’ Peter Rabbit 2, debuted at No. 3 on both charts. The family comedy earned $40.3 million at the domestic box office. It too was available in a collection with its predecessor, which was No. 15 on the Blu-ray Disc chart.

No. 4 on both charts was Disney’s Luca, the latest animated movie from Pixar.

Paramount’s A Quiet Place Part II was the No. 5 overall disc seller, and No. 7 on the Blu-ray chart. The No. 5 Blu-ray, and No. 6 overall, was Warner’s Godzilla vs. Kong.

Blu-ray Disc formats (which includes 4K) accounted for 52% of first-week Conjuring 3 sales, compared with 44% for Peter Rabbit 2. The “Conjuring” three-pack had 47% of its sales come from Blu-ray Disc, which means 53% came from the standard DVD version that was exclusive to Walmart.

Conjuring 3 had 12% of its total sales come from 4K Ultra HD Blu-ray, compared with 2% for Peter Rabbit 2.

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The Media Play News rental chart for the week ended Aug. 29 saw Hitman’s Wife’s Bodyguard on top for a second week, with Conjuring 3 at No. 2 and Peter Rabbit 2 at No. 3.

A Quiet Place Part II was the No. 4 rental, followed by Warner’s Wrath of Man at No. 5.

Top 20 Sellers for Week Ended 8-28-21
Top 20 Rentals for Week Ended 8-29-21
Top 20 Selling Blu-ray Discs for Week Ended 8-28-21
Top 20 Blu-ray Market Share for Week Ended 8-28-21
Sales Report for Week Ended 8-28-21
Digital Transactions Snapshot for Week Ended 8-30-21

‘Conjuring 3’ Knocks Off ‘Quiet Place 2’ in Weekend Box Office Battle of Horror Sequels

Three’s a charm for Warner Bros. Pictures’ “Conjuring” horror franchise as the third installment, The Devil Made Me Do It, knocked off Paramount Pictures’ A Quiet Place Part II with a $24 million projected domestic weekend box office revenue across 3,100 screens through June 6. That would top the Quiet Place sequel with $19.5 million. The John Krasinski-helmed post-apocalyptic thriller has generated almost $89 million after 10 days in theaters.

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The projected ticket sales for Devil Made Me Do It are all the more impressive considering the movie is streaming concurrently for free to HBO Max subscribers for 31 days. The theatrical title Warner is streaming on Max as part of WarnerMedia’s dual-distribution movie approach to the 2020 theatrical slate during the pandemic.

Disney’s Cruella dropped a spot to No. 3 with a projected $11.2 million, and $43.7 million in the title’s first 10 days of release. The title is also available to Disney+ subscribers to buy for $29.99.

Universal Pictures’ debut of the animated Spirit Untamed generated an estimated $6.2 million across 3,211 screens in the No. 4 spot. Meanwhile, the studio’s F9 release topped $200 million at the Chinese box office — making the latest “Fast and Furious” release the highest-grossing U.S. movie at the Chinese box office — ahead of Warner Bros.’ Godzilla vs. Kong.