‘Conjuring 3’ Claims Top Spot on Disc Sellers Chart

In its second week, Warner’s The Conjuring: The Devil Made Me Do It claimed the top spot outright on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, the week ended Sept. 4.

The third “Conjuring” movie had been relegated to the No. 2 spot the previous week as a result of its availability in a three-movie franchise collection, sales for which were tabulated separately.

The beneficiary of that technicality, Lionsgate’s Hitman’s Wife’s Bodyguard, dropped to No. 2 on both the overall disc sales chart and the dedicated Blu-ray Disc sales chart after two weeks in the top spot.

Hitman’s Wife’s Bodyguard had 95% as many unit sales during the week as the Conjuring 3, which, again, had its standalone sales impacted by the presence of the three-film collection, which had 21% as many sales as the standalone version. Thus, discs containing Conjuring 3 outsold Hitman’s Wife’s Bodyguard by 26.4%.

On the Blu-ray Disc chart, Conjuring 3 dropped to No. 3 with 81.9% as many sales as the top Blu-ray seller, with the three-film collection selling 16.4%. The combined tally would have put Conjuring 3 0.1% ahead of the reported No. 2 Blu-ray Disc seller, which was Hitman’s Wife’s Bodyguard, which sold 98.1% as many copies as the top title.

However, it would not have been enough to surpass the No. 1 Blu-ray Disc seller, Warner’s direct-to-video animated actioner Mortal Kombat Legends: Battle of the Realms, which was released only in Blu-ray Disc and 4K Ultra HD Blu-ray combo packs. The newly released sequel to last year’s Mortal Kombat Legends: Scorpion’s Revenge was No. 6 on the overall disc sales chart. The 4K Ultra HD version accounted for 32% of its total sales.

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Sony Pictures’ Peter Rabbit 2 maintained the No. 3 spot on the overall disc sales chart, but dropped to No. 6 on the Blu-ray Disc chart.

The week’s top new release on the overall disc sales chart was DreamWorks Animation’s Spirit Untamed, from Universal Pictures. The animated film, a spinoff of 2002’s Spirit: Stallion of the Cimarron, tells the story of a girl bonding with a wild horse and earned $17.6 million at the domestic box office. With just 43% of its sales coming from Blu-ray, it was No. 5 on the Blu-ray Disc chart. A DVD-only two-pack of both “Spirit” movies was No. 38 overall.

The No. 4 Blu-ray seller, and No. 5 overall, was another new release, Warner’s In the Heights, the adaptation of the Lin-Manuel Miranda stage musical. The critically acclaimed film underperformed at the domestic box office with just $29.9 million, though it was available concurrently for streaming on HBO Max. Blu-ray Disc formats accounted for 61% of its total sales, with 19% of the total coming from the 4K disc (meaning 39% of sales were DVD and 42% were regular Blu-ray).

Among other newcomers in the top 20 charts, Sony Pictures’ football drama 12 Mighty Orphans debuted at No. 14 overall and No. 9 on the Blu-ray chart, with a 31% Blu-ray sales share.

The release of Arrow Video’s new collector’s edition of director David Lynch’s 1984 adaptation of Dune pushed that title up to No. 11 on the Blu-ray Disc chart and No. 46 overall. Blu-ray Disc accounted for 96% of its total sales, with the new 4K Ultra HD edition comprising 69% of the total. The 4% of DVDs of the title sold are likely legacy versions previously released by Universal Pictures. A new adaptation of Dune distributed by Warner Bros. and directed by Denis Villeneuve arrives in theaters and HBO Max Oct. 22.

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On the Media Play News rental chart for the week ended Sept. 5, Hitman’s Wife’s Bodyguard was No. 1 for the third week, with Peter Rabbit 2 repeating at No. 2.

The Conjuring: The Devil Made Me Do it slipped to No. 3, followed by Paramount’s A Quiet Place Part II at No. 4, and Spirit Untamed at No. 5.

Top 20 Sellers for Week Ended 9-4-21
Top 20 Rentals for Week Ended 9-5-21
Top 20 Selling Blu-ray Discs for Week Ended 9-4-21
Top 20 Blu-ray Market Share for Week Ended 9-4-21
Sales Report for Week Ended 9-4-21
Digital Transactions Snapshot for Week Ended 9-6-21