National Cinema Day (Sept. 3) to Offer $3 Movie Tickets Across Thousands of Screens for One Day

With movie theaters enduring one of the worst theatrical weekends, months since the pandemic, the Cinema Foundation is set to launch National Cinema Day on Sept. 3 — with movie tickets priced at $3 across more than 3,000 screens including AMC Theatres and Regal Cinemas.

The one-day only event features movies on all screens, including premium formats.

Fandango is celebrating the day in its listings.

“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Jackie Brenneman, Cinema Foundation president, said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”

Despite the exuberance, the theatrical business is coming off a weekend that saw studios generate less than $53 million in ticket sales across North America.

Regal, which is considering bankruptcy following fiscal challenges that began during the pandemic, is aggressively promoting the cinema experience, including in the United Kingdom. Regal screening formats include Pepsi 4DX, where the on-screen visuals are enhanced through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.

ScreenX, a panoramic format creates an immersive, 270-degree viewing experience. Imax with Laser, featuring crystal clear laser projection and next generation precision sound, and Regal Premium Experience (RPX), which presents movies the way filmmakers intended with Dolby Atmos surround sound, laser projection and theatre seats that will feature ButtKicker technology in a custom-built premium environment.

“This day is for movie lovers across the U.S., celebrating how movies are meant to be seen, on the big screen,” Ken Thewes, Regal’s chief marketing officer, said in a statement.

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