Vevo, a music video streaming platform, announced that its catalog of 450,000 videos will now be available on Telstra TV, the streaming service owned by Australian telecommunications giant Telstra. The telco has more than 16 million subscribers.
The addition of music videos to the service comes at a time for consumers when their access to live music is limited due to the coronavirus pandemic and they are increasingly turning to premium music video to discover new artists, keep up with current hits, and rediscover old favorites.
“Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room,” Steve Sos, managing director of Australia and New Zealand for Vevo, said in a statement. “In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”
The latter part of 2020 sees Vevo continuing to expand its global distribution capabilities and execute on a strategy of music video viewership across connected television by more than 20% annually over the past two years.
Rebecca Haagsma, media executive, product and technology at Telstra, said adding Vevo content is key to expanding Telstra TV’s online appeal.
“We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers,” Haagsma said.