Following the April 13 merger between Spanish-language media giants Univision and Televisa, majority stake holder Univision Holdings CEO Wade Davis July 19 announced senior management changes, effective Oct. 1.
Carlos Ferreiro, chief financial officer of Televisa, will assume the same position following the closing of the merger in the second half of the year. Until that time, he will serve as an advisor to the senior leadership team, as it plans to integrate the two companies.
Current Univision CFO Peter Lori will continue in the position until Oct. 1, transitioning to a senior executive role within the combined company to be further defined in the integration planning process.
Pilar Ramos joins as general counsel and corporate secretary and will assume the role of general counsel for Televisa-Univision once the merger is completed. With over two decades of global legal and government affairs experience, Ramos transitions from Mastercard, where she served in various leadership roles during her 18-year career, including mostly recently as general counsel of North America.
Jose Tomás joins as chief administrative officer. This newly created role will oversee strategic support areas essential to continue transforming Univision. Tomás previously led human resources and other strategic functions for General Motors, Anthem and Burger King.
Flavia Vigio joins as EVP of communications. She will be responsible for all internal and external communications, publicity and public relations. With an extensive career in corporate communications, media relations and publicity, Vígio was most recently at WarnerMedia, where she was the head of general entertainment consumer marketing and public relations for Latin America.
Jessica Rodriguez has been promoted to chief brand and impact officer for the combined Televisa-Univision company once the merger is completed. In her new position, Rodriguez’s responsibilities will include creative strategy and branding for the overall company, including networks and streaming, marketing and media strategy, talent strategy and insights, research, and social impact, equity and inclusion. For the last three years, Rodriguez was CMO and president of entertainment, responsible for the strategic vision, positioning and insights-driven programming strategy for Univision’s UniMás and Galavisión networks.
Juan Carlos Rodriguez has been promoted to president of sports enterprises. Sports is a crucial component of Univision’s current strategy and a key driver of its future transformation. Rodriguez has successfully grown Univision’s sports presence beyond television content and, in this expanded role, he will continue to ensure that Univision has the most powerful portfolio of Spanish-language sports rights in the world as well as oversee the growth of the new sports businesses in streaming, sports betting, combat sports and other sports-related growth opportunities globally.
“We are incredibly fortunate to have a deep bench of talent at both Televisa and Univision to draw from,” CEO Wade Davis said in a statement. “We have the right strategy, and following the closing of the Televisa-Univision merger, we will have the assets and market-leading position for this team to execute and capture the opportunity in front of us to be the largest and most compelling Spanish-language media company across all platforms.”