MediaKind, in collaboration with Telefonica Brazil, is integrating the Netflix streaming service into its Mediaroom platform’s interactive menu to serve for more than 350,000 Vivo Fibra subscribers.
The software update delivers a direct Netflix feed through the Vivo Fibra interactive portal and removes the need for a dedicated set-top-box and gives Vivo Fibra subscribers seamless access to Netflix content across all their devices, according to a MediaKind press release.
“Today’s consumers expect to receive the content of their choice on their own terms, across multiple platforms, at any time — and we can see this through the burgeoning popularity of OTT services throughout Latin America,” said Clayton Cruz, SVP, Latin America sales for MediaKind, in a statement. “The growth of these new internet-based services means that modern middleware platforms must evolve to include OTT-style capabilities. By integrating the Netflix app into our Mediaroom TV platform via a simple software update, we are enabling VIVO to respond in kind, by providing flexible, cost effective means for them to enhance their IPTV service and deliver access to the best possible multiscreen experiences for their subscribers.”