Redbox Inks Palomino Media Group to Handle Sales for Ad-Supported Streaming Video

Redbox Oct. 27 announced it has signed a deal with sports and entertainment media company Team Whistle to have their Palomino Media Group handle direct sales for the kiosk vendor’s advertiser-supported streaming video platform that includes AVOD and Free Ad-Supported Television (FAST) channels.

Redbox has been aggressively expanding its free streaming efforts and recently surpassed 120 FAST channels with recent additions that include Yahoo! Finance, 10 local news channels from Cox Media Group (CMG), and popular children’s channel Happy Kids. The company has also announced an AVOD content deal with Lionsgate, and now offers over 5,000 movies and TV shows completely free.

“Palomino Group is one of the best direct sales organizations in the streaming business,” Jason Kwong, chief strategy and digital officer for Redbox, said in a statement. “As we work to rapidly grow our free streaming business, having a partner like Palomino will help us grow even faster.”

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Redbox Oct. 25 opened trading on Nasdaq through its SPAC acquisition/partnership with Seaport Global.

AVOD Finds Supporting Data Among Younger Demo

While the subscription VOD market continues to grow exponentially, spearheaded by streaming giants such as Netflix, HBO Max, Peacock, Amazon Prime Video, Hulu and Disney+, new data from research firm Team Whistle finds that 75% of younger consumers are spending increasingly more time with lesser-known free connected TV options, or AVOD.  

The New York-based entertainment and sports media company tracked data on Gen Z and millennial OTT/streaming preferences for the connected TV platforms such as Xumo, FuboTV, Pluto TV, Roku, IMDb TV and more.

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Biggest year-over-year gainers among 13- to 36-year-olds were Xumo (+25%), Stirr (+22%), Tubi (+19%) and Samsung TV Plus (+17%). More than 85% of survey respondents turned to streaming platforms to find content they couldn’t find on other platforms. And 81% usually watch content on streaming platforms in the background while doing other things.

Weekly Viewership of 13-39-year-olds:

Platform Nov. 2019 Nov. 2020 Pct. Point Change
Xumo 24.3% 48.9% 25%
FuboTV 28.6% 52.2% 24%
Stirr 23.7% 45.3% 22%
Tubi TV 34.8% 54.0% 19%
Samsung TV Plus 36.6% 54.0% 17%
Pluto TV 40.5% 54.3% 14%
Vudu 38.8% 50.7% 12%
Crackle 39.3% 50.4% 11%
The Roku Channel 57.6% 61.9% 4%

13-39-year-olds living in the U.S. Research conducted using Qualtrics in November 2020.