Cineverse Partners With Television Manufacturer TCL to Provide Streaming Programming

Cineverse (formerly Cinedigm) June 9 announced it has partnered with Chinese electronics manufacturer TCL to provide streaming content to company’s line of televisions sold later this year in North America.

Through this deal, Cineverse’s Matchpoint technology platform will provide ad-supported video-on-demand (AVOD) programming as well as its portfolio of free, ad-supported streaming television (FAST) channels. The company will also provide programmatic ad and direct ad sales consultation. All this will be available starting later this year on new TCL devices, including smart phones, released within the United States.

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“As we continue to expand the capabilities of our Matchpoint platform, we will provide tremendous efficiencies and provide key backend support to TCL as they look to scale and expand their position in the streaming entertainment ecosystem,” Tony Huidor, chief operating officer and chief technology officer at Cineverse, said in a statement.

As part of this deal, the Cineverse Ad Solutions team will also work closely with TCL and its partners to provide new advertising sales revenue opportunities.

“As we leverage our manufacturing advantages to deliver larger screens for cinematic viewing experiences, TCL’s advanced features like QLED and mini-LED as well as strong relationships with technology and content partners like Cineverse, ensure that we’re delivering world-class products and experiences,” Haohong Wang, GM of TCL Research America, said in a statement.

Samba TV, TCL Announce Research and Development Partnership

Analytics firm Samba TV Jan. 5 announced it has entered into a multiyear research and development venture with Chinese consumer electronics manufacturer TCL. The partnership aims to develop and deploy Samba’s advanced artificial intelligence (AI) and content analytics to TCL televisions.

“From pioneering the first content recognition algorithms in connected TVs, to innovating the next-generation smart-TV experience through artificial intelligence, today’s announcement … opens the door to an entirely new future where advanced AI will become the foundation of the television viewing experience,” Ashwin Navin, co-founder/CEO of Samba TV, said in a statement.

Samba TV’s technology claims to analyze on-screen content in real-time, identifying actors and actresses, brands, and products that appear as well as in-scene music and other viewing recommendations. In addition to content-recognition advances, Samba TV and TCL are rolling out so-called “Gesture Control,” where viewers can interface with the display by using hand movements for a more interactive viewing experience.

“Samba TV’s transformative AI technology will provide tremendous new capabilities that will both delight the consumer and provide exciting new possibilities for TCL to deliver new experiences and new revenue streams,” added Shaoyong Zhang, CEO of TCL Electronics.

Crackle Plus Launching Five FAST Channels on TCL Channel

Crackle Plus — a Chicken Soup for the Soul Entertainment company and an operator of advertising-supported video-on-demand (AVOD) streaming services — has inked an agreement to launch five FAST channels on the TCL Channel free streaming platform in the United States.

Crackle Plus FAST channels include Crackle, Crackle Classics, its newly launched Chicken Soup for the Soul FAST channel, action-fueled network Popcornflix and Truli, its faith and family streaming service.

TCL’s viewers will gain access to the Crackle Plus library with original and exclusive programming from Crackle, including the series “Taboo” and the feature film The Mercy; Crackle Classics’ film and TV series such as the “Laurel and Hardy” and “Little Rascals” libraries; adventure and action-packed shows from Popcornflix, such as the feature Godzilla: King of the Monsters (1956) and the two-part limited series “Jules Verne’s Mysterious Island”; an extensive collection of female-led shows from Chicken Soup for the Soul, including “Smart Home Nation” and “Mothers and Daughters”; and family-friendly and faith-based content from Truli, such as the critically acclaimed Bible series “The Chosen.” 

“We’re thrilled to bring our constantly evolving library of content to TCL viewers since across all five of these different services; there is sure to be something to satisfy everyone,” president of Crackle Plus Philippe Guelton said in a statement. “Enlarging our distribution with TCL also reflects our determination to provide consumers with the best free entertainment with the support of our advertising partners who will be exposed to a completely fresh audience.” 

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“Crackle is a respected brand in the streaming entertainment industry, and we are thrilled to be adding their five channels to TCL’s robust lineup,” Rebecca Wan of FFalcon, responsible for the global operation of TCL Smart Screens, said in a statement. “TCL is committed to the free streaming space, and we continue to provide value to our audience by partnering with stellar brands like Crackle to deliver our customers top-shelf free content.” 

Crackle Plus’ recent releases include the exclusive scripted series “Les Norton,” which stars Alexander Bertram and Rebel Wilson; the suspense thriller Blast; “Inside the Black Box,” hosted by Joe Morton; the thriller series “In the Vault”; and the award-winning BBC series “Sherlock,” starring Benedict Cumberbatch and Martin Freeman. Crackle Plus also recently announced season three of the series “Going From Broke.”

TCL Showcasing TV Lineup at CES 2022

TCL Electronics is showcasing its TV lineup at CES 2022, including next-generation mini-LED TVs.

“The world around us remains a tumultuous place, especially for businesses, but TCL has stayed nimble and chased opportunities to not only ensure that we’re taking care of our users but also to maintain our hold as the No. 2 selling brand of televisions in the U.S.,” TCL SVP Chris Larson said in a statement. “With consumers looking to larger, sharper, more vibrant TV screens for entertainment, 2021 was a year of ground-breaking product introductions as we released the world’s largest TCL Roku TVs and the world’s first 8K TCL Roku TV to much acclaim.”

TCL will upgrade its entire lineup of televisions with Roku and Google TV in 2022 and is expanding its XL Collection, TVs exceeding 80 inches. TCL will offer the newest and largest model in this series with a 98-inch QLED-powered television, available now at under $8,000. TCL is also launching the third generation of mini-LED on the flagship TV of its XL Collection — the 85-inch 8K QLED X925pro featuring OD Zero mini-LED backlight technology with an “ultra-thin” profile under 10 millimeters.

TCL TVs will feature Quantum Dot technology and wide color standards; more contrast with mini-LED backlight technology and Contrast Control Zones; and more clarity with new HDR standards and display resolution moving from 4K to 8K, according to the company.

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TCL is partnering with Pixelworks and other entertainment leaders to define and deploy a new motion ecosystem — TrueCut Motion — to its high-performance TV models for the first time, according to TCL. TrueCut Motion includes a new content delivery format and device certification program to guarantee a consistent filmmaker-approved output.

Gaming TVs from TCL will step up from a 120Hz panel refresh to 144Hz for even smoother action and faster game-feel.