Taylor Swift: The Eras Tour (Extended Version) is available now — streeting on Dec. 13, Swift’s birthday —for premium digital rental, and digital retailers are aggressively touting the release.
The release from Universal Pictures Home Entertainment includes three songs from the tour not shown in theaters: “Long Live,” “The Archer” and “Wildest Dreams.”
Vudu, Fandango’s transactional on-demand service is offering the film — which has earned $249.6 million at the global box office — in SD, HD and UHD for digital rental at $19.89. When fans rent Taylor Swift: The Eras Tour (Extended Edition) on Vudu, they get 13% off their next Vudu purchase. Additionally, viewers will be entered for a chance to win two tickets to “Taylor Swift: The Eras Tour LIVE” in any city of your choice (ARV is $500-$250 per ticket. Travel and Accommodations are not included.) Official rules can be viewed here.
Prime Video is offering the title to rent in the U.S. and Canada for $19.89 and for £15.99 in the United Kingdom.
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“With the addition of Taylor Swift: The Eras Tour (Extended Version) to our catalog, Prime Video customers have even more premium entertainment available directly in a single application,” said Albert Cheng, VP and head of Prime Video U.S., in a statement. “We look forward to providing Swifties with the opportunity to relive their favorite moments from the tour, or perhaps experience it for the first time alongside other favorites already available on Prime Video.”
Once the film has been rented on Prime Video and while it is playing, customers can access X-Ray content by selecting the “All” tab in the top left corner of their mobile and web devices, or by pressing up on their remote control on living room devices. This will enhance the customer experience by showcasing each song as it plays. On select devices, customers can click on the icon to connect to Amazon Music, where they can continue listening to songs from the tour.
Swift was the most streamed global artist on Amazon Music this year, according to Amazon, and 1989 (Taylor’s Version) broke Amazon Music’s global records for most first-day streams and first-week streams. Subscribers can listen to Swift’s catalog and tour with playlists on Amazon Music, including “Music From Taylor Swift | The Eras Tour,” which will be made available for all Amazon Music subscribers and Prime members worldwide to stream on-demand Dec. 13-20. In addition to Amazon Music, Swifties can explore podcasts on Wondery, including an episode of Rolling Stone’s 500 Greatest Albums about Swift’s fourth studio album, Red. Plus, a variety of books, including songbooks for albums such as Fearless (Taylor’s Version) and folklore, are available to purchase on Amazon.com. A blog provides more information about how to watch Taylor Swift: The Eras Tour (Extended Version) on Prime Video.