Walmart Bows Holiday Recipes, E-Commerce on Tastemade Streaming Video Service

Walmart is partnering with media company Tastemade to launch two special holiday episodes of the Daytime Emmy-nominated series “Struggle Meals” on Tastemade’s streaming network.

The episodes are Tastemade’s first brand partnership for the online series, and allow streamers to shop for holiday recipe ingredients using Walmart’s pickup & delivery service for delivery or curbside pickup. The first episode just launched, followed by the second episode, which will go live on Dec. 17th.

With the pandemic prompting more families to cook at home and prepare meals in advance, Walmart is focused on finding innovative solutions and partners to help streamline the process for people to get food on their tables. The streaming video episodes offer tips on how to cook inventive, better-for-you, minimum waste meals that aim to save time and money, while also alleviating the stress of holiday cooking and planning.

“Struggle Meals” is hosted by Chef Frankie Celenza and is one of Tastemade’s most successful shows to-date, garnering an audience of more than one million viewers per week cross-platform.

“Viewers will be able to easily shop all the ingredients for these amazing holiday recipes, while cooking alongside their favorite chef and enjoying delicious meals with their loved ones,” Mary Schulke, associate director, strategic partnerships at Walmart, said in a statement.

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Viewers have the opportunity to text an on-screen number from their phones to add ingredients from the featured recipes in the episodes directly to their Walmart shopping cart using Walmart’s pickup & delivery service.

In each episode, Chef Frankie offers techniques to cook Thanksgiving and holiday-themed meals, and shares tips to creatively use ingredients viewers already have at home to make delicious fare for their guests in addition to the main dishes. The Struggle Meals holiday edition features a unique take on bold holiday flavors, including dishes like Thanksgiving turkey burgers, cinnamon nutmeg doughnuts, tacos with holiday brisket, creamy butternut squash soup, and more.

“The holidays will look a little different this year, so with these special Struggle Meals episodes, we’ve partnered with Walmart to help consumers prepare delicious meals that will save time and money, and that will allow for more time to be spent with friends and loved ones – whether that’s virtually or in-person,” said Jeff Imberman, Head of Sales & Brand Partnerships at Tastemade.

The episodes will air on Tastemade’s streaming network, on the newly launched Tastemade en Español streaming channel (with Spanish subtitles). These episodes will also be available on Struggle Meals’ YouTubeSnapchat, and Facebook, and Tastemade’s FacebookInstagram, and TikTok.

Tastemade, Realtor.com Partner for House Buying Streaming Show

Tastemade, a video production company and subscription streaming service focusing on food, travel, and home and design, Aug. 26 announced it has partnered with Realtor.com for a home buying reality show called “Beyond the Block.”

The four-part series, which debuts Sept. 3, features couples and individual buyers looking to purchase homes in San Antonio, Los Angeles, Fort Collins, Colo., and Raleigh, N.C.

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Realtor, host Andrew Tyree

Hosted by realtor Andrew Tyree, the series takes first-time homebuyers on a journey to find a neighborhood that feels like home as they discover what they should really consider before they sign on the dotted line. Each episode goes beyond the typical house hunt, diving deeper into the other aspects of home buying — the neighbors, the surrounding businesses, and the community where roots will be planted; the things that really make a place a home.

Notably, production teams were filming in the field just prior to and during the national coronavirus pandemic. The series’ narrative and production was adjusted midway to showcase the realites of COVID-19. The series revisits the first-time home buyers and local businesses mid-pandemic to see how they were adapting, and discussed pandemic-related issues, including how some of the buyers had to re-qualify for their home loan.

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Tastemade is available on assorted ad-supported VOD platforms, including Philo TV, Peacock, Redbox TV, Sling TV, The Roku Channel, IMDb TV, Samsung TV Plus, YouTubeTV and Xumo, among others. The platform is also available as a standalone SVOD (Tastemade+) for $2.99 monthly or $19.99 per year.