Tastemade Offers Streaming Platform Free to Crunch Fitness Members

Independent media company Tastemade has announced a new partnership with Crunch Fitness, offering its fitness club members a free two-month subscription to the food and lifestyle streaming platform Tastemade+ (ad-free and on-demand).

In addition, members will have access to 12,000-plus  recipes, cooking and DIY videos, meal plans, events, and more.

The two months of complimentary access to Tastemade+ is a part of Crunch’s Deals Page, an initiative that offers members exclusive (free) perks, offers, and discounts with brands. 

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Pinterest Launches First-Ever Streaming Show in Partnership With Tastemade

A month after cutting a first-look deal with Amazon MGM Studios to produced unscripted lifestyle content, media company Tastemade has announced a partnership with Pinterest to launch the sharing service’s first-ever streaming show, “Deliciously Entertaining.”

The cooking and lifestyle series will launch Feb. 23 on the Tastemade streaming channel, with an actionable and shoppable experience on Pinterest.

Hosted by cookbook author and internet personality Danni Rose, the 10-episode series features guests such as Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris, and Joy Cho.

Inspired by Pinterest trends, each episode will invite food and design lovers over to cook, create, and gather. Rose and her guests will turn to Pinterest to plan menus, create homemade decor, and bring each gathering to life. 

“We are excited to partner with Pinterest to bring to life their first-ever streaming TV show,” said Jay Holzer, Tastemade’s head of programming. “In ‘Deliciously Entertaining,’ we are bringing together the best of both of our platforms to help food and design lovers find inspiration; to cook, create, gather, and try something new. And we’re thrilled to introduce the series and host, Danni Rose, to Tastemade streaming channel audiences across the globe.”

While watching each 22-minute long episode, viewers can scan an on-screen QR code that links to a Pinterest board housing shoppable “pins” to recreate elements of the show at home, with all the series’ recipes, DIY tutorials and other pins connected to the episode theme. 

To celebrate the season finale on June 21, “Deliciously Entertaining” will debut on Amazon Live for a special “shop the show” companion episode.

Pinterest has been investing in content in recent years. In June 2022, Pinterest announced a global strategic partnership with Tastemade to scale creators, content series, and live streaming on Pinterest.

In the past few months, Pinterest announced content collaborations with the Office of the First Lady to help decorate the White House for the holidays and with the Victoria & Albert Museum in London to bring the sold out exhibition, “Gabrielle Chanel. Fashion Manifesto” to life on the platform.

Amazon MGM Studios, Tastemade in First-Look Deal to Produce Lifestyle Content

Amazon MGM Studios and Tastemade Jan. 17 announced a first-look deal to produce unscripted lifestyle content.

As part of the partnership, Amazon MGM Studios and Tastemade plan to bring 15 new shows to Prime Video and Amazon Freevee audiences over the next few years.

“Dish It Out” will be the first unscripted series on the roster, hosted by TV personality, chef, and social media content creator Matilda “Tilly” Ramsay — the daughter of multi-Michelin-star chef Gordon Ramsay. In each episode, Tilly Ramsay will receive a mystery box of goods from various chefs and home cooks around the world, piecing together the items in each box to create a globally inspired dish. The series has received a 32-episode order and production will begin in 2024 in Tastemade’s London studios.

“We are so pleased to partner with Tastemade’s award-winning team to bring Tilly Ramsay’s fresh and fun approach to cooking to our Amazon customers,” Lauren Anderson, head of AVOD, unscripted, and targeted programming, Amazon MGM Studios, said in a statement. “Tilly’s charm, exuberance, and ability to create memorable food experiences has already delighted her millions of followers, and we look forward to introducing her to a new audience of food, cooking, and lifestyle enthusiasts.”

“We are thrilled to be partnering with a powerhouse like Amazon MGM Studios, enabling Tastemade to share compelling stories with their audience,” Larry Fitzgibbon, co-founder and CEO, Tastemade, said in a statement. “We are uniquely positioned to create premium lifestyle programming that inspires people to take real action, and Amazon is the perfect platform to bring that to life.”

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All content will be produced by Tastemade Studios, helmed by Taye Shuayb, global head of studios and content development. Content will range from cooking competitions to travel shows and will be hosted by notable talent across the food and entertainment space. Amazon Freevee also offers a number of Tastemade free ad-supported streaming television (FAST) Channels, including “Tastemade,” “Tastemade Travel,” “Tastemade Home,” and “Tastemade en Español” on the free streaming service.

Tastemade Promotes McCall Gridley to Head of Sales and Partner Experience

Media company Tastemade has promoted McCall Gridley to head of sales and partner experience. She was previously head of industry.

She reports to Tastemade’s co-founder and CEO Larry Fitzgibbon.

In her new role, Gridley is responsible for driving Tastemade’s sales strategy, fostering key partnerships, and enhancing the overall partner experience in the United States. 

“Since joining Tastemade, McCall has consistently demonstrated exceptional leadership and a deep understanding of our partner’s needs,” Fitzgibbon said in a statement. “Her strategic thinking and passion for Tastemade’s mission make her the perfect fit for this crucial role. We’re thrilled to see her take on this new challenge and confident in her ability to propel the growth of our Sales and Partner Experience team.”

“I am honored to take on this new role and look forward to working with our exceptional Sales and Partner Experience team to deliver innovative solutions across streaming and social while delivering an outstanding client experience,” Gridley said in a statement. “Tastemade has always been a trailblazer when it comes to helping brands inspire and engage consumers through rich storytelling and best-in-class content and media; this will remain our north star as we continue to evolve and innovate upon our client solutions to meet the ever-evolving needs of our brand partners across social and our rapidly growing streaming channels.”

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Since joining the Tastemade team in 2015, Gridley has held numerous roles and has been instrumental in establishing Tastemade’s presence within the advertising community. Her notable accomplishments include spearheading Tastemade’s first global partnership and the first-of-its-kind menu innovation with Subway Restaurants as well as leading the expansion of the company’s advertising business across EMEA as the region’s director of sales. Most recently, Gridley served as head of industry, leading Tastemade’s biggest verticals including food and beverage and alcohol beverages in the United States, where she saw through the company’s recent multiyear, multimillion dollar partnership with Constellation Brands. Before joining Tastemade, Gridley held roles at BBC Worldwide and OMD Worldwide. 

Tastemade has a global audience of hundreds of millions of monthly viewers on all major streaming television and mobile platforms. The company creates video content and original programming in the categories of food, travel, and home and design. 

Tastemade Launches Home Streaming Channel, Hires Evan Bregman as GM of Streaming

Tastemade Oct. 20 announced the launch of Tastemade Home, a new 24/7 channel designed for homeowners and renters. The channel joins Tastemade’s existing branded streaming video channels, including Tastemade Travel and Tastemade en Español.

Paired with Tastemade’s existing programming in the food and travel spaces, Tastemade Home will continue to deepen the company’s roots in the lifestyle streaming space premiering 27 global shows (more than 200 hours of content) in 2022 alone, and currently reaching more than 150 million households in more 60 countries.

Tastemade Home features original series include “Beyond the Block,” a home buying show in partnership with Realtor.com. The series features first-time homebuyers and focuses on the neighborhoods and the people in them, and it is currently in its third season with host Andrew Tyree. New series will include, “Weekend Refresh,” hosted by Tia Mowry, based on Tastemade’s successful social series, which highlights home improvement makeovers in just 48 hours.

In addition, Tastemade has brought on digital media executive, Evan Bregman, to serve as GM of Streaming. Bregman will report to Tastemade’s co-founder/CEO, Larry Fitzgibbon, and will oversee and drive the viewership and growth of the company’s streaming business.

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Prior to joining Tastemade, Bregman was VP, head of business operations at Rooster Teeth, the original gaming lifestyle brand where he oversaw the strategic operation of Rooster Teeth’s direct-to-consumer business.

Additional new and upcoming shows on Tastemade include:

  • “Dream Home Makeovers” featuring U.K. interior designer Sophie Robinson as she pushes brave homeowners just beyond their comfort zones to create eye-popping interiors that are cozy to live in and amazing to look at.
  • “The Great Garden Revolution” showcases a team of expert designers and gardeners transforming outdoor spaces while supplying ideas that viewers can use to makeover gardens of any size or shape.
  • “Gok’s Fill Your House for Free” shows how to take homes from shabby to chic on a thrifty budget. Gok Wan turns his attention from clothes to house interiors as he meets families who are desperate to give their homes a makeover but have little money to spend.
  • “The Home Team” joins Anthony Scott and Leah McLeod in their workshop as they help out homeowners with their renovations by making homemade solar lights, hardwood benches, vertical gardens, and more.

Whip Media Inks Data Tracking Deal With Tastemade

Software platform and data provider Whip Media Feb. 25 announced that Tastemade, a media company with a global audience of more than 300 million monthly viewers, will utilize its data performance tracking solution for linear free ad-supported streaming TV (FAST).

A lifestyle media company, Tastemade produces hundreds of hours of video content and original programming in the categories of food, travel, and home and design on all major digital, mobile and streaming television platforms, streaming more than 2.5 billion views each month, according to a Whip press release.

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“The rapid growth of Tastemade’s audience and global OTT distribution partners created the need for better content performance tracking specific to digital linear networks,” according to the press release.

FAST content programmers do not currently have visibility into title-level performance across multiple digital platforms, creating data inefficiencies for FAST networks that need this data to make strategic content acquisition and programming decisions, according to Whip. Whip Media leveraged its data aggregation capabilities to solve this problem by mapping FAST network’s performance data to both its linear schedules and internal metadata, creating an automated performance tracking solution for digital linear networks. Designed to handle scale and improve performance visibility, this platform will help Tastemade make more informed programming decisions.

“As we rapidly expand our global distribution footprint, we’re excited to work with Whip Media to deepen our understanding of how viewers engage with our content across multiple platforms,” said Jay Holzer, head of programming for Tastemade Streaming Network.

“We applaud Tastemade, a truly data-forward modern media company and streaming network, for bringing more visibility to the industry and FAST networks to drive innovation in their businesses,” said Carol Hanley, chief revenue and strategy officer of Whip Media. “This partnership will help Tastemade to leverage the power of their data to drive revenue and share their premium original lifestyle programming with more audiences.”

Walmart Bows Holiday Recipes, E-Commerce on Tastemade Streaming Video Service

Walmart is partnering with media company Tastemade to launch two special holiday episodes of the Daytime Emmy-nominated series “Struggle Meals” on Tastemade’s streaming network.

The episodes are Tastemade’s first brand partnership for the online series, and allow streamers to shop for holiday recipe ingredients using Walmart’s pickup and delivery service for delivery or curbside pickup. The first episode just launched, followed by the second episode, which will go live Dec. 17.

With the pandemic prompting more families to cook at home and prepare meals in advance, Walmart is focused on finding innovative solutions and partners to help streamline the process for people to get food on their tables. The streaming video episodes offer tips on how to cook inventive, better-for-you, minimum waste meals that aim to save time and money, while also alleviating the stress of holiday cooking and planning.

“Struggle Meals” is hosted by Chef Frankie Celenza and is one of Tastemade’s most successful shows to-date, garnering an audience of more than one million viewers per week cross-platform.

“Viewers will be able to easily shop all the ingredients for these amazing holiday recipes, while cooking alongside their favorite chef and enjoying delicious meals with their loved ones,” Mary Schulke, associate director of strategic partnerships at Walmart, said in a statement.

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Viewers have the opportunity to text an on-screen number from their phones to add ingredients from the featured recipes in the episodes directly to their Walmart shopping cart using Walmart’s pickup and delivery service.

In each episode, Chef Frankie offers techniques to cook Thanksgiving and holiday-themed meals, and shares tips to creatively use ingredients viewers already have at home to make delicious fare for their guests in addition to the main dishes. The Struggle Meals holiday edition features a unique take on bold holiday flavors, including dishes like Thanksgiving turkey burgers, cinnamon nutmeg doughnuts, tacos with holiday brisket, creamy butternut squash soup, and more.

“The holidays will look a little different this year, so with these special Struggle Meals episodes, we’ve partnered with Walmart to help consumers prepare delicious meals that will save time and money, and that will allow for more time to be spent with friends and loved ones — whether that’s virtually or in-person,” said Jeff Imberman, head of sales and brand partnerships at Tastemade.

The episodes will air on Tastemade’s streaming network, on the newly launched Tastemade en Español streaming channel (with Spanish subtitles). These episodes will also be available on Struggle Meals’ YouTubeSnapchat, and Facebook, and Tastemade’s FacebookInstagram, and TikTok.

Tastemade, Realtor.com Partner for House Buying Streaming Show

Tastemade, a video production company and subscription streaming service focusing on food, travel, and home and design, Aug. 26 announced it has partnered with Realtor.com for a home buying reality show called “Beyond the Block.”

The four-part series, which debuts Sept. 3, features couples and individual buyers looking to purchase homes in San Antonio, Los Angeles, Fort Collins, Colo., and Raleigh, N.C.

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Realtor, host Andrew Tyree

Hosted by realtor Andrew Tyree, the series takes first-time homebuyers on a journey to find a neighborhood that feels like home as they discover what they should really consider before they sign on the dotted line. Each episode goes beyond the typical house hunt, diving deeper into the other aspects of home buying — the neighbors, the surrounding businesses, and the community where roots will be planted; the things that really make a place a home.

Notably, production teams were filming in the field just prior to and during the national coronavirus pandemic. The series’ narrative and production was adjusted midway to showcase the realites of COVID-19. The series revisits the first-time home buyers and local businesses mid-pandemic to see how they were adapting, and discussed pandemic-related issues, including how some of the buyers had to re-qualify for their home loan.

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Tastemade is available on assorted ad-supported VOD platforms, including Philo TV, Peacock, Redbox TV, Sling TV, The Roku Channel, IMDb TV, Samsung TV Plus, YouTubeTV and Xumo, among others. The platform is also available as a standalone SVOD (Tastemade+) for $2.99 monthly or $19.99 per year.