Tastemade Launches Home Streaming Channel, Hires Evan Bregman as GM of Streaming

Tastemade Oct. 20 announced the launch of Tastemade Home, a new 24/7 channel designed for homeowners and renters. The channel joins Tastemade’s existing branded streaming video channels, including Tastemade Travel and Tastemade en Español.

Paired with Tastemade’s existing programming in the food and travel spaces, Tastemade Home will continue to deepen the company’s roots in the lifestyle streaming space premiering 27 global shows (more than 200 hours of content) in 2022 alone, and currently reaching more than 150 million households in more 60 countries.

Tastemade Home features original series include “Beyond the Block,” a home buying show in partnership with Realtor.com. The series features first-time homebuyers and focuses on the neighborhoods and the people in them, and it is currently in its third season with host Andrew Tyree. New series will include, “Weekend Refresh,” hosted by Tia Mowry, based on Tastemade’s successful social series, which highlights home improvement makeovers in just 48 hours.

In addition, Tastemade has brought on digital media executive, Evan Bregman, to serve as GM of Streaming. Bregman will report to Tastemade’s co-founder/CEO, Larry Fitzgibbon, and will oversee and drive the viewership and growth of the company’s streaming business.

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Prior to joining Tastemade, Bregman was VP, head of business operations at Rooster Teeth, the original gaming lifestyle brand where he oversaw the strategic operation of Rooster Teeth’s direct-to-consumer business.

Additional new and upcoming shows on Tastemade include:

  • “Dream Home Makeovers” featuring U.K. interior designer Sophie Robinson as she pushes brave homeowners just beyond their comfort zones to create eye-popping interiors that are cozy to live in and amazing to look at.
  • “The Great Garden Revolution” showcases a team of expert designers and gardeners transforming outdoor spaces while supplying ideas that viewers can use to makeover gardens of any size or shape.
  • “Gok’s Fill Your House for Free” shows how to take homes from shabby to chic on a thrifty budget. Gok Wan turns his attention from clothes to house interiors as he meets families who are desperate to give their homes a makeover but have little money to spend.
  • “The Home Team” joins Anthony Scott and Leah McLeod in their workshop as they help out homeowners with their renovations by making homemade solar lights, hardwood benches, vertical gardens, and more.

Whip Media Inks Data Tracking Deal With Tastemade

Software platform and data provider Whip Media Feb. 25 announced that Tastemade, a media company with a global audience of more than 300 million monthly viewers, will utilize its data performance tracking solution for linear free ad-supported streaming TV (FAST).

A lifestyle media company, Tastemade produces hundreds of hours of video content and original programming in the categories of food, travel, and home and design on all major digital, mobile and streaming television platforms, streaming more than 2.5 billion views each month, according to a Whip press release.

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“The rapid growth of Tastemade’s audience and global OTT distribution partners created the need for better content performance tracking specific to digital linear networks,” according to the press release.

FAST content programmers do not currently have visibility into title-level performance across multiple digital platforms, creating data inefficiencies for FAST networks that need this data to make strategic content acquisition and programming decisions, according to Whip. Whip Media leveraged its data aggregation capabilities to solve this problem by mapping FAST network’s performance data to both its linear schedules and internal metadata, creating an automated performance tracking solution for digital linear networks. Designed to handle scale and improve performance visibility, this platform will help Tastemade make more informed programming decisions.

“As we rapidly expand our global distribution footprint, we’re excited to work with Whip Media to deepen our understanding of how viewers engage with our content across multiple platforms,” said Jay Holzer, head of programming for Tastemade Streaming Network.

“We applaud Tastemade, a truly data-forward modern media company and streaming network, for bringing more visibility to the industry and FAST networks to drive innovation in their businesses,” said Carol Hanley, chief revenue and strategy officer of Whip Media. “This partnership will help Tastemade to leverage the power of their data to drive revenue and share their premium original lifestyle programming with more audiences.”

Walmart Bows Holiday Recipes, E-Commerce on Tastemade Streaming Video Service

Walmart is partnering with media company Tastemade to launch two special holiday episodes of the Daytime Emmy-nominated series “Struggle Meals” on Tastemade’s streaming network.

The episodes are Tastemade’s first brand partnership for the online series, and allow streamers to shop for holiday recipe ingredients using Walmart’s pickup and delivery service for delivery or curbside pickup. The first episode just launched, followed by the second episode, which will go live Dec. 17.

With the pandemic prompting more families to cook at home and prepare meals in advance, Walmart is focused on finding innovative solutions and partners to help streamline the process for people to get food on their tables. The streaming video episodes offer tips on how to cook inventive, better-for-you, minimum waste meals that aim to save time and money, while also alleviating the stress of holiday cooking and planning.

“Struggle Meals” is hosted by Chef Frankie Celenza and is one of Tastemade’s most successful shows to-date, garnering an audience of more than one million viewers per week cross-platform.

“Viewers will be able to easily shop all the ingredients for these amazing holiday recipes, while cooking alongside their favorite chef and enjoying delicious meals with their loved ones,” Mary Schulke, associate director of strategic partnerships at Walmart, said in a statement.

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Viewers have the opportunity to text an on-screen number from their phones to add ingredients from the featured recipes in the episodes directly to their Walmart shopping cart using Walmart’s pickup and delivery service.

In each episode, Chef Frankie offers techniques to cook Thanksgiving and holiday-themed meals, and shares tips to creatively use ingredients viewers already have at home to make delicious fare for their guests in addition to the main dishes. The Struggle Meals holiday edition features a unique take on bold holiday flavors, including dishes like Thanksgiving turkey burgers, cinnamon nutmeg doughnuts, tacos with holiday brisket, creamy butternut squash soup, and more.

“The holidays will look a little different this year, so with these special Struggle Meals episodes, we’ve partnered with Walmart to help consumers prepare delicious meals that will save time and money, and that will allow for more time to be spent with friends and loved ones — whether that’s virtually or in-person,” said Jeff Imberman, head of sales and brand partnerships at Tastemade.

The episodes will air on Tastemade’s streaming network, on the newly launched Tastemade en Español streaming channel (with Spanish subtitles). These episodes will also be available on Struggle Meals’ YouTubeSnapchat, and Facebook, and Tastemade’s FacebookInstagram, and TikTok.

Tastemade, Realtor.com Partner for House Buying Streaming Show

Tastemade, a video production company and subscription streaming service focusing on food, travel, and home and design, Aug. 26 announced it has partnered with Realtor.com for a home buying reality show called “Beyond the Block.”

The four-part series, which debuts Sept. 3, features couples and individual buyers looking to purchase homes in San Antonio, Los Angeles, Fort Collins, Colo., and Raleigh, N.C.

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Realtor, host Andrew Tyree

Hosted by realtor Andrew Tyree, the series takes first-time homebuyers on a journey to find a neighborhood that feels like home as they discover what they should really consider before they sign on the dotted line. Each episode goes beyond the typical house hunt, diving deeper into the other aspects of home buying — the neighbors, the surrounding businesses, and the community where roots will be planted; the things that really make a place a home.

Notably, production teams were filming in the field just prior to and during the national coronavirus pandemic. The series’ narrative and production was adjusted midway to showcase the realites of COVID-19. The series revisits the first-time home buyers and local businesses mid-pandemic to see how they were adapting, and discussed pandemic-related issues, including how some of the buyers had to re-qualify for their home loan.

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Tastemade is available on assorted ad-supported VOD platforms, including Philo TV, Peacock, Redbox TV, Sling TV, The Roku Channel, IMDb TV, Samsung TV Plus, YouTubeTV and Xumo, among others. The platform is also available as a standalone SVOD (Tastemade+) for $2.99 monthly or $19.99 per year.