Merchandising: ‘Barb & Star’ Go to Target

The light slate of new releases April 6 didn’t attract much interest in the way of retail exclusives, but Target did offer one for Lionsgate’s Barb & Star Go to Vista Del Mar.

The Target-exclusive Blu-ray edition of the comedy came with lenticular box art and additional bonus materials: the featurettes “Reason #497 Why We’re Friends,” “The Visionary Sets of Barb & Star” and “Emotional Dancing With Jamie Dornan.” It was priced at $17.99, the same price as the regular Blu-ray.

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Savvy shoppers could also take advantage of a backdoor discount at Target involving Lionsgate’s World War II thriller Shadow in the Cloud, which was priced at $29.99 on Blu-ray at the chain (at least, in the stores that bothered to restock their home entertainment sections with the week’s new titles). The Target circle app gives a 15% discount on the title, but Target also has a policy to match prices of its competitors, one of which is Walmart, which listed the Shadow in the Cloud Blu-ray online for $14.96. So with the new priced keyed in, a 5% discount for Target Redcard users, and the 15% discount on the title still applicable, the final price comes to under $13. Not bad.

Best Buy used the week to push a number of themed promotions, including a tie-in to Oscar season with a sale on movies that won Awards over the years.

 

 

Merchandising: Plenty of Exclusives for ‘Wonder Woman 1984’

Widely released ‘Wonder Woman 1984’ Blu-ray and 4K box art

Superhero movie fans looking for exclusive home video editions of Warner’s Wonder Woman 1984 had their wish granted upon its March 30 release on DVD, Blu-ray and 4K Ultra HD Blu-ray. Not only did each of the major national retail chains have an exclusive version, but Amazon did as well.

Amazon’s two-film “Wonder Woman” 4K double feature

In this case, Amazon offered a two-pack of Wonder Woman 1984 and its predecessor, 2017’s Wonder Woman, as a 4K Ultra HD Blu-ray for $44.99. The set includes 4K versions and digital copies of both films, but not regular Blu-ray versions. The standard Blu-ray version of the two-pack was a wide release.

Best Buy, as is typical for the chain, presented a Steelbook edition of the 4K Ultra HD Blu-ray combo pack of Wonder Woman 1984, for $34.99.

Walmart’s single-disc ‘Wonder Woman 1984’ DVD

Walmart likewise stuck with its typical pattern, and as it often does with major Warner Bros. releases, stocked an exclusive vanilla DVD edition without the bonus disc but with unique box art.

Widely released ‘Wonder Woman 1984’ DVD box art

The widely released DVD includes a bonus disc touting 90 minutes of special features, including extensive making-of featurettes, and is offered at $17.99 at Target and Best Buy, and $17.96 at Amazon and Walmart’s online store.

Walmart’s physical stores stocked just the vanilla version, offered at $16.96 and containing just one extra, a “Scene Study: The Mall” featurette.

Walmart also offered an exclusive DVD two-pack of both “Wonder Woman” movies for $22.96.

‘Wonder Woman 1984’ Blu-ray combo pack with Target-exclusive box art

Target went with a simpler route and just offered unique box art with the Wonder Woman 1984 Blu-ray/DVD/Digital combo pack, for $24.99.

Rounding out the array of “Wonder Woman” releases, the Warner Archives Wonder Woman 1984 3D Blu-ray combo pack was priced at $29.88 on Amazon,com, $27.99 at BestBuy.com, and $34.99 at Walmart.com.

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Best Buy offered an additional exclusive this week, a two-film “Mortal Kombat” Blu-ray Steelbook collection for $14.99.

Best Buy’s “Mortal Kombat” 2-Movie Blu-ray Steelbook

Merchandising: Best Buy Touting Easter Sale

The March 16 new releases didn’t generate much retail excitement.

Best Buy’s website, while listing the week’s new releases but not offering exclusive editions for any of them, displayed a big banner for an Easter-themed promotion encouraging shoppers to “Fill their Easter baskets.”

Best Buy debuted the banner last week and will likely continue to run Easter tie-ins until the holiday arrives April 4.

Of course, the promotion was more for family and animated titles than anything overtly religious. Among the titles listed under the promotion were Disney’s Soul (arriving March 23 with an exclusive 4K Blu-ray Steelbook), Nickelodeon’s Avatar: The Last Airbender — The Complete Series Blu-ray, Sony Pictures’ Spider-Man: Far From Home and Spider-Man: Into the Spider-Verse 4K Ultra HD Blu-rays, Disney’s Lady and the Tramp — Signature Collection Blu-ray, Sony Pictures’ A Dog’s Way Home, DreamWorks Animation’s three-movie How to Train Your Dragon collection, 20th Century’s The Sound of Music and more.

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Target, on the other hand, listed some of the week’s new titles, such as Universal Pictures’ Promising Young Woman and Songbird, and Lionsgate’s Don’t Tell a Soul, in its weekly ad circular, but that’s no guarantee of finding them on shelves. A Target store in Tustin, Calif., didn’t even bother to update its new releases area with shelf tags for the new titles, let alone put the discs on display, well into the evening of March 16. Instead, the section was left barren and half-empty as the recent titles from previous weeks trickle away.

New-release display at Target in Tustin, Calif., at 6 p.m. March 16.

Merchandising: Retailers Focus on ‘Croods: A New Age’

Target and Walmart brought out exclusive editions of DreamWorks Animation’s The Croods: A New Age, which was released on Blu-ray Disc, DVD, 3D Blu-ray and 4K Ultra HD Blu-ray Feb. 23 by Universal Pictures Home Entertainment.

Target offered the Blu-ray/DVD combo pack of the animated film with a 40-page filmmaker gallery book at $24.99.

Walmart had a gift set of the Blu-ray/DVD combo pack for $24.96 packed with a “Croods” water bottle and a 35-piece puzzle.

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‘The Croods: A New Age’ Walmart Blu-ray

Merchandising: Best Buy Offers ’13 Hours’ 4K Steelbook

Best Buy Feb. 9 offered a new 4K Ultra HD Steelbook edition of the 2016 war film 13 Hours: The Secret Soldiers of Benghazi.

Directed by Michael Bay and distributed by Paramount, the new edition includes the film on a 4K disc, bonus features on a regular Blu-ray, and a digital copy for $22.99. The cover appears to be the same art presented on Best Buy’s Blu-ray/DVD combo pack Steelbook of the film in 2016.

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Target during the week offered a “Mix & Match” buy-two-get-one-free sale that included movies, music, books, video games, board games, activity sets and puzzles.

Target’s weekly ad circular also touted a “Black History Month” promotion of books, music and movies, including the Selma Blu-ray for $7 and Harriet for $8.

Merchandising: ‘Fifty Shades’ Steelbook at Target

Among the new titles hitting shelves Feb. 2 was a Target-exclusive 4K Ultra HD Blu-ray Steelbook collection of Universal’s “Fifty Shades” trilogy.

Timed for Valentine’s Day, Target’s $39.99 collection includes a 4K, Blu-ray and digital version of each film in the erotically charged trilogy — 2015’s Fifty Shades of Grey, 2017’s Fifty Shades Darker, and 2018’s Fifty Shades Freed.

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Meanwhile, Best Buy’s home video focus for the week wasn’t on “Grey,” but black, or, rather, Black History Month. The “Top Deals” section of the chain’s website for movies and music ran a banner that highlighted a number of relevant movies under the statement “More recognition. More representation.”  Among the films on Blu-ray were Harriet, Hidden Figures, Black Panther, Boys N the Hood, Selma, Fences, Moonlight and Get Out, priced as low as $3.99 each.

Best Buy’s Black History Month 2021 ad

Target had its own Black History Month-themed title, with a Steelbook edition of the new 4K Ultra HD Blu-ray combo pack of Spike Lee’s Do the Right Thing, from Universal Pictures, at $22.99.

Target’s ‘Do the Right Thing’ 4K Steelbook

Merchandising: Best Buy Offers ‘Batman: Soul of the Dragon’ With Figurine

Jan. 26 saw the first title of 2021 to arrive with an exclusive retailer edition. Best Buy offered a 4K Ultra HD Blu-ray combo pack of Warner’s new animated movie Batman: Soul of the Dragon as a gift set at $32.99 packed with a figurine of the Bronze Tiger character.

The 1970s-set film features a number of DC Comics’ martial arts themed characters teaming with Batman, including Bronze Tiger, who interestingly has an outfit very similar to the title character of Marvel’s “Luke Cage” Netflix series.

Walmart also had a Batman: Soul of the Dragon exclusive, in the form of a $14.96 DVD edition not available elsewhere, as the movie’s wide release was only on Blu-ray and 4K formats.

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Meanwhile, Target offered 20% of DVD and Blu-ray movies through its app’s Circle discount program. The promotion didn’t extend to pre-orders or new releases.

Merchandising: Amid Another Slow Week, Target Touts ‘Best of 2020 Sale’

The third week of 2021 marked another slow week for new DVD and Blu-ray releases at retail. Best Buy ran its online ad for 4K and Blu-ray discounts for a third consecutive week.

Target, which last week didn’t list any DVD or Blu-ray news in its weekly ad circular, this week devoted a page to a “Best of 2020 Sale.” Most of the space was devoted to books, but there were four Blu-rays listed: Disney’s Frozen II and Mulan at $22.99, Star Wars: The Rise of Skywalker at $19.99, and Universal’s Trolls World Tour at $24.99.

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Merchandising: Lack of Big New Titles Leave Retailers With Limited Options Early in 2021

A lack of major new releases heading into 2021 has left retailers with few options for refreshing their DVD and Blu-ray sections.

Some, such as Best Buy, continue to promote catalog sales on its website, such as Blu-ray Discs as low as $7.99. Best Buy did present the week’s modest slate of new releases, but without any exclusives attached to them.

The same can’t be said of Target, where some stores aren’t even bothering to update new-release shelves a timely fashion on Tuesdays. The chain’s Jan. 10 advertising circular didn’t include any section for DVD or Blu-ray releases, though it did tout 50% off hundreds of video games, exclusive vinyl albums and discounts on books.

Walmart also didn’t bring any exclusives to the new releases of Jan. 12, but at least had titles such as Paramount’s Spell and season two of the new “Twilight Zone” on its shelves.

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Merchandising: Stores Offer Discounts for 2020 Holidays

The big retailers didn’t do much to acknowledge the new home video releases of Dec. 22. Many of the big chain stores in Southern California didn’t even bother to put them out, leaving new-release shelves looking barren and neglected as clerks focus on other things, such as mobile phones and video games.

In fact, Target listed Universal’s new The War With Grandpa Blu-ray as available only online.

However, with Christmas arriving at the end of the week, the major retailers did offer some of their typical seasonal discounts.

Target in its weekly ad circular advertised up to 20% off select movies.

Best Buy touted a sale on holiday Blu-rays that could be had for as low as $7.99 each. Best Buy also offered its inventory of exclusive Steelbooks for as low as $11.99 each.

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