Merchandising: ‘Lego Movie 2’ Builds Retail Interest

Target ‘Lego Movie 2’ Blu-ray with minifigs

Each of the big three home entertainment retail chains offered exclusive editions of Warner’s The Lego Movie 2: The Second Part on May 7. Two of them included Lego mini-figures based on the movie.

Target stores had the Blu-ray combo pack with lenticular box art and limited-edition Rex minifigure with Plantimal Ambush for $27.99.

Walmart ‘Lego Movie 2’ Blu-ray with minifig
Walmart single-disc ‘Lego Movie 2’ DVD

Walmart offered the Blu-ray combo pack with a pack-in Emmet’s ‘Piece’ Offering minifig for $29.96.

Walmart also had a $16.96 single-disc DVD version of the film, as opposed to the widely released DVD special edition that includes deleted scenes, a music video and a behind-the-scenes featurette for just about $1 more. Walmart’s DVD includes just the featurette.

Best Buy ‘Lego Movie 2’ Blu-ray Steelbook

Best Buy, as is typical for the chain, had a Blu-ray/DVD combo pack in Steelbook packaging for $29.99.

Among preorders, Best Buy is offering a 4K Ultra HD Blu-ray Steelbook of Disney’s Dumbo for $34.99.

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Best Buy ‘Dumbo’ Steelbook

Merchandising: ‘Avengers: Endgame’ Preorders Are Up

The afterglow of the theatrical debut of Avengers: Endgame continued to loom large at retail April 30, as retailers continued to tout sales of catalog titles rather than push new titles with exclusive tie-ins.

Unsurprisingly, many of the sales involved previous Marvel Cinematic Universe movies, not to mention countless merchandise tie-ins such as toys, games and shirts.

Target’s ‘Avengers: Endgame’ exclusive

Best Buy and Target are also taking preorders for their exclusive editions of the upcoming 4K Ultra HD Blu-ray Disc of not just Avengers: Endgame, but also the still-in-theaters Captain Marvel, even as street dates for both have yet to be announced.

Target’s ‘Captain Marvel’ Blu-ray with booklet

Target is taking preorders for both priced at $34.99 and its exclusive is a behind-the-scenes booklet. Avengers: Endgame comes with an Avengers Initiative: A Look Back book, and Captain Marvel comes with a 40-page filmmaker book.

Best Buy is offering Steelbooks priced at $34.99 for the 4K Ultra HD Blu-ray of each title.

Best Buy’s ‘Avengers: Endgame’ Steelbook

Best Buy is also touting preorders for Steelbooks for Warner’s May 7 release of The Lego Movie 2: The Second Part Blu-ray/DVD combo at $29.99, and Universal’s May 21 release of How to Train Your Dragon: The Hidden World 4K Ultra HD Blu-ray at $37.99.

Other catalog sales offered at Best Buy include Blu-rays starting at $14.99, including a “May the 4th Be With You” promotion for recent “Star Wars” movies in a variety of formats.

Another Best Buy ad encouraged fans to “Have a Superhero Party” with a variety of MCU movies, including 4K UHD Blu-rays for $24.99 each, and the recently released Steelbooks for Captain America: The Winter Soldier and Captain America: Civil War for $34.99 each.

In the digital realm, Best Buy offered $25 Showtime gift cards for $22.50 for fans to stream Showtime series.

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Target held a $15 movie sale, including Marvel Blu-rays.

Other discounts at Target included DVDs of the final season of “The Last Ship” for $19.99 (a $3 savings), season one of “Krypton” for $14.99 (a $5 savings), and season 11 of “The Big Bang Theory” for $20 (a $9.99 savings).

Merchandising: Getting Ready for ‘Endgame’

With just a few modest new releases hitting the market April 23, retailers focused more on clearing inventory than pushing exclusives.

Best Buy ‘Avengers’ catalog ad.

Best Buy used its weekly ad circular to promote Marvel movies on Blu-ray for fans to watch to prepare for the April 26 theatrical release of Avengers: Endgame. To that end, Best Buy had exclusive Steelbook editions of the newly released 4K Ultra HD Blu-ray editions of Captain America: The Winter Soldier and Captain America: Civil War, at $34.99 each.

Best Buy ‘Captain America: The Winter Soldier’ 4K Ultra HD Blu-ray Steelbook
Best Buy ‘Captain America: Civil War’ 4K Ultra HD Blu-ray Steelbook

Best Buy is also taking preorders for a Steelbook 4K UHD Blu-ray of Jordan Peele’s Us.

Target didn’t bother to include a movie section in its weekly circular, though it was selling Stephen King movies on DVD for $4.50.

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Merchandising: ‘Glass’ Among Several Retailer Exclusives

Best Buy’s ‘Glass’ Blu-ray with art cards

The big three retailers offered exclusive editions for several of the titles released April 16.

For Universal’s Glass, Target offered a $27.99 Blu-ray combo pack with box art by Alex Ross and Steelbook packaging.

Target’s ‘Glass’ Steelbook

Best Buy, which is typically known for Steelbook exclusives, instead offered the 4K Ultra HD Blu-ray combo pack of Glass with special slipcover art and three art cards of the main characters from the film.

Walmart’s exclusive was a triple-feature Blu-ray of M. Night Shyamalan’s “Eastrail 177 Trilogy,” grouping Glass with predecessors Unbreakable and Split, for $29.96. Eastrail 177 is the name of the train that derails in the first film, Unbreakable.

Target’s ‘Justice League vs. The Fatal Five’ Steelbook

Target had another Steelbook edition during the week, in the form of Warner’s Justice League vs. The Fatal Five Blu-ray combo pack.

Best Buy ‘Justice League vs The Fatal Five’ Blu-ray with Star Boy figure

Best Buy offered the 4K Ultra HD Blu-ray of the animated superhero film with a pack-in Star Boy fiture for $33.99.

A third title to arrive during the week with retail exclusive editions was Funimation’s Dragon Ball Super: Broly — The Movie. Best Buy had a Steelbook edition of the Blu-ray for $27.99, while Walmart had lenticular box art for $19.96.

Best Buy’s ‘Dragon Ball Super: Broly’ Steelbook

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Merchandising: Ferrell and Reilly Pairing Is Elementary for Walmart

In a week highlighted by a modest slate of new releases, retailers didn’t put out much in the way of exclusives April 9.

The most notable was Walmart’s tie into Sony Pictures’ new Holmes & Watson and its stars Will Ferrell and John C. Reilly. Walmart offered a $22.96 DVD collection of three movies that teamed Ferrell and Reilly: Holmes & Watson, Step Brothers and Talladega Nights: The Ballad of Ricky Bobby.

Otherwise, retailers focused on promoting sales of catalog titles.

Target touted previous seasons of HBO’s “Game of Thrones” in the lead-up to the debut of the final season. In addition to DVDs and Blu-rays of the show for as low as $14.99, many Targets have devoted significant space in the collectibles section of the electronics department to “Game of Thrones” merchandise, including new action figures, puzzles, games, plush dire wolves and more.

Best Buy touted previously released Steelbook editions and preorders for upcoming titles such as DreamWorks’ How to Train Your Dragon: The Hidden World.

Best Buy has an exclusive 4K Ultra HD Blu-ray of Warner’s Pandas documentary, due April 16 at $29.99. The film was released widely through digital retailers on April 9.

Merchandising: ‘Bumblebee’ Exclusives Centered on Retailers

While Paramount’s Bumblebee was the biggest new release of April 2, it didn’t arrive with much in the way of exclusive editions. Rather, two of the big three retailers touted the title with promotions for their own services.

Target, for example, offered a free $5 store gift card with the purchase of the 4K Ultra HD Blu-ray combo pack of Bumblebee, priced at $29.99.

Walmart offered the Blu-ray and Ultra HD Blu-ray combo packs with a digital copy of the original 2007 Transformers film redeemable through Walmart’s proprietary Vudu digital storefront.

Best Buy, typically for them, offered a Steelbook edition of the 4K Ultra HD Blu-ray, at $32.99.

Best Buy ‘Bumblebee’ Steelbook

Merchandising: Retailers Swimming in ‘Aquaman’ Exclusives

Target ‘Aquaman’ gallery book Blu-ray

Consumers looking to pick up Warner’s Aquaman on Blu-ray and DVD March 26 had a number of exclusives available to them from the big three retailers.

Target had editions of the Blu-ray combo pack ($32.99) and the 4K Ultra HD Blu-ray ($36.99) with gallery book packaging and lenticular box art that switched between images of Aquaman and villain Black Manta.

Walmart ‘Aquaman’ Blu-ray gift set

Walmart had two exclusives for the title. First, it had a Blu-ray combo gift set with a pack-on Arthur Curry Funko Pocket Pop! keychain for $29.96.

Walmart ‘Aquaman’ single-DVD edition

Also, with the wide-release DVD of Aquaman being a two-disc special edition, Walmart offered a single-disc DVD edition for $16.96 with exclusive box art but without most of the bonus materials. The disc contained just a single featurette, “James Wan: World Builder.”

Interestingly, Walmart’s website offered both the one-disc and two-disc DVD options at the same $17.96 price.

Best Buy ‘Aquaman’ UHD Blu-ray Steelbook

Best Buy offered Steelbook editions for both the Blu-ray at $29.99 and the 4K Ultra HD Blu-ray at $34.99.

Among other exclusives, Best Buy had a $25.99 Steelbook for Paramount’s 30th anniversary Pet Sematary 4K Ultra HD Blu-ray.

Best Buy ‘Pet Sematary’ UHD Blu-ray Steelbook

Merchandising: Retailers Offer Exclusives for ‘Spider-Verse,’ ‘Mary Poppins’

March 19 saw the release of two big titles, Sony Pictures’ Spider-Man: Into the Spider-Verse and Disney’s Mary Poppins Returns, and retailers offered a number of exclusive editions for each.

Best Buy had a Blu-ray Steelbook edition of Spider-Verse for $27.99.

Best Buy ‘Spider-Man: Into the Spider-Verse’ Steelbook

Target had a $24.99 edition of the Blu-ray packaged with a 48-page mini-book, “The Art of Spider-Man: Into the Spider-Verse.”

Target ‘Spider-Man: Into the Spider-Verse’ Digibook

Walmart offered a $27.96 Spider-Verse gift set containing the Blu-ray combo pack and a pack-in Miles Morales action figure.

Walmart ‘Spider-Man: Into the Spider-Verse’ Blu-ray with action figure

Amazon.com had an exclusive Spider-Verse Blu-ray combo pack with a slipcover containing holographic artwork, listed at $38.99 but marked as out of stock until April 2.

Amazon ‘Spider-Man: Into the Spider-Verse’ exclusive cover

For Mary Poppins Returns, Best Buy had a Steelbook of the 4K Ultra HD Blu-ray combo pack for $34.99, plus a $19.99 Blu-ray Steelbook of the 1964 original Mary Poppins.

Best Buy ‘Mary Poppins Returns’ Steelbook
Best Buy ‘Mary Poppins’ Steelbook

Target offered a 4K Ultra HD Blu-ray of Mary Poppins Returns with digibook packaging containing a limited-edition filmmaker gallery and storybook. It was listed as $34.99 in the chain’s weekly ad circular but $32.99 online.

Target ‘Mary Poppins Returns’ Digibook

Best Buy also touted a preorder of its exclusive Steelbooks for Warner’s Aquaman on Blu-ray at $29.99 at 4K UHD BD at $34.99. The discs arrive March 26 but the preorder includes a code to watch it now through Movies Anywhere.

Merchandising: Options for ‘Grindelwald’

Best Buy ‘Grindelwald’ Steelbook

Warner Bros. Home Entertainment’s Fantastic Beasts: The Crimes of Grindelwald arrived March 12 with several retailer exclusive purchasing options.

Best Buy ‘Grindelwald’ 3D Blu-ray

Best Buy had two exclusives. One was a Steelbook of the 4K Ultra HD Blu-ray combo pack, for $34.99. The other was a 3D combo pack that includes a 3D Blu-ray, regular Blu-ray, DVD and digital code, for $29.99.

A version of the 3D combo pack available through Warner Archive and Walmart omits the DVD. Amazon’s version of the 3D combo pack is just the 3D disc and digital copy.

The digital codes provide access to an extended cut of the film that runs seven minutes longer than the theatrical version.

Walmart’s ‘Grindelwald’ Blu-ray with keychain

Walmart offered the Blu-ray combo pack with a pack-in Baby Niffler Funko Pocket Pop! Keychain for $29.96.

Target’s ‘Grindelwald’ digibook

Target had versions of the 4K Ultra HD Blu-ray ($34.99) and Blu-ray ($29.99) combo packs with a 64-page digibook and collectible packaging.

Best Buy is touting preorders for the new-in-theaters Captain Marvel, with a $34.99 4K Ultra HD Blu-ray Steelbook.

Best Buy ‘Captain Marvel’ Steelbook

Merchandising: Retailers Double-Up ‘Ralph’ Promotions With ‘Little Mermaid’

Target ‘Ralph Breaks the Internet’ 4K Blu-ray

While the Feb. 26 Blu-ray release of Disney’s Ralph Breaks the Internet came with its fair share of promotional exclusives, retailers offered the same types of exclusives with the new “Signature Collection” Blu-ray of The Little Mermaid that arrived the same day.

Target ‘The Little Mermaid’ 4K Blu-ray

Target offered the 4K Ultra HD Blu-ray combo packs of both Ralph Breaks the Internet and The Little Mermaid with “filmmaker gallery and storybook” packaging for $32.99 each. The standard 4K editions were offered at $29.99 each.

Best Buy offered Steelbook editions for each 4K Blu-ray, at $34.99 each.

Best Buy ‘Ralph Breaks the Internet’ Steelbook

In conjunction with the release of the films, Best Buy ran a promotion touting Disney animated classics on Blu-ray for $19.99 each and on DVD for $14.99.

Best Buy ‘The Little Mermaid’ Steelbook

The Disney Store gave away an exclusive set of four lithographs with preorders of the Ralph Blu-ray, as well as a coupon for $10 off a $40 purchase through March 10. Likewise, preorders of the Little Mermaid Blu-ray came with a lithograph set of concept art from that film.

The Disney Princess selfie

The promotions for both films coming out the same day tie in to a cameo by the Disney Princesses in the Wreck-It Ralph sequel, including Ariel of The Little Mermaid.

Speaking of preorders, Target is promoting its future exclusive for the new-to-theaters How to Train Your Dragon: The Hidden World, which will be offered as a Blu-ray/DVD/Digital combo pack with wearable dragon wings for $27.99.

Other deals for the week at Best Buy included a $34.99 Steelbook for the Captain America: The First Avenger 4K Blu-ray, and a Blu-ray boxed set of the first seven seasons of HBO’s “Game of Thrones” for $99.90 (a savings of $73.09).

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