Merchandising: New Exclusives for ‘Injustice’ and a Slew of Steelbooks

Warner’s Injustice got a few retail exclusives Oct. 19, while Best Buy had a slew of Steelbook editions for some of the week’s new releases.

Walmart’s ‘Injustice’ DVD

For Injustice, the latest direct-to-video animated superhero movie based on DC Comcis characters, Walmart offered a $14.96 DVD edition, as the title was widely released only on Blu-ray and 4K Ultra HD discs.

Best Buy offered a Steelbook edition of the 4K Ultra HD Blu-ray combo pack of Injustice.

Other Best Buy Steelbooks new for the week included Paramount’s Snake Eyes: G.I. Joe Origins 4K Ultra HD Blu-ray at $34.99; Universal’s Old 4K Ultra HD Blu-ray at 34.99; a re-release of Lionsgate Apocalypse Now 4K Ultra HD Blu-ray at $19.99; and a 4K Ultra HD Blu-ray disc of 1996 horror film Scream, from Paramount, for $25.99.

Best Buy’s ‘Scream’ 4K Steelbook

Target for the week offered a sale of up to 30% off Halloween books and movies.

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Merchandising: Phoning in ‘Free Guy’ Exclusives

Best Buy and Target each offered exclusive editions of Disney-owned 20th Century Studios’ Free Guy Oct. 12.

The film stars Ryan Reynolds as a bank teller who realizes he’s a video game character.

Target offered the 4K combo pack in an exclusive “Art Edition” with unique box art and two foil-etched prints for $34.99.

Best Buy offered its usual Steelbook treatment, using the metal packaging for the 4K Ultra HD Blu-ray combo pack of Free Guy for $34.99.

Best Buy’s ‘Free Guy’ 4K Steelbook

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Both chains also offered free copies of Free Guy with the purchase of select Mint Mobile prepaid wireless phone plans ranging from $45 to $90.

Target also had a buy-two-get-one-free sale on books and movies.

Merchandising: Retailers Break Out the ‘Space Jam’ Exclusives

The Oct. 5 Blu-ray Disc and DVD release of Warner’s Space Jam: A New Legacy brought with it exclusive editions at the major retail chains.

Target’s ‘Space Jam: A New Legacy’ Blu-ray with character cards

The film is a remake of sorts of the 1996 live-action/animation hybrid that paired Michael Jordan with Bugs Bunny in a cosmic basketball game, with the new version starring LeBron James.

Walmart’s ‘Space Jam’ DVD two-pack

Best Buy offered its typical Steelbook edition, selling the 4K Ultra HD Blu-ray combo pack of Space Jam: A New Legacy in the metal casing for $34.99.

Target offered the Blu-ray/DVD/digital combo pack of the film with exclusive packaging and character cards for $26.99.

Walmart offered a DVD two-pack of both ‘Space Jam” movies for $22.96. The Blu-ray version was a wide release.

Best Buy also released another notable Steelbook exclusive during the week — a $19.99 4K Ultra HD Blu-ray combo pack of 2000’s American Psycho starring Christian Bale.

Best Buy’s ‘American Psycho’ Steelbook

Family Drama ‘Wonder’ Due in Target Exclusive Blu-ray Steelbook Nov. 16

Lionsgate will release the family drama Wonder in a Target exclusive Blu-ray Steelbook Nov. 16.

The real Auggie Pullman (photo from August Pullman Twitter account)

Based on the best-selling novel of the same name, Wonder follows the story of the Pullman family, whose youngest child, Auggie, is a boy born with a facial deformity, a combination of Treacher Collins syndrome and a hemifacial microsomia. When Auggie enters mainstream elementary school for the first time, his extraordinary journey in the fifth grade at Beecher Prep unites his family, his school and his community.

Nominated for the 2017 Oscar for Best Makeup and Hairstyling award, the film stars Julia Roberts and Owen Wilson. The release features all new artwork from artist Flore Maquin.

Special features include a commentary track, several featurettes and a music video.

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Merchandising: ‘F9,’ ‘Cruella’ Among Slew of Exclusives

The new Sept. 21 home video releases saw several exclusive editions arrive at retail.

For Universal Pictures Home Entertainment’s F9: The Fast Saga, Best Buy offered its typical Steelbook edition with the 4K Ultra HD Blu-ray Disc combo pack for $34.99.

Best Buy’s ‘F9’ 4K Steelbook


Target’s exclusive for F9 was a Blu-ray combo pack with 10 collectible character art cards for $26.99.

Target’s ‘F9’ Blu-ray with character cards

Walmart didn’t have an exclusive for F9 on its own, but did release an exclusive nine-movie “Fast & Furious” DVD collection, for $44.96.

Walmart’s ‘Fast & Furious’ 9-Movie DVD collection

For Disney’s Cruella, Best Buy offered a Steelbook of the 4K Ultra HD Blu-ray combo pack for $34.99.

Best Buy’s ‘Cruella’ Steelbook

Target’s Cruella exclusive was a 4K Ultra HD Blu-ray combo pack with two limited-edition foil-edged prints, for $34.99.

Target’s ‘Cruella’ 4K combo pack with art cards

Walmart offered the Cruella 4K combo pack with exclusive box art and a code for a Disney Classic Stories: Cruella eBook for $29.96.

Walmart’s ‘Cruella’ 4K box art

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Best Buy also had exclusive 4K Ultra HD Blu-ray Steelbook combo packs for Disney’s Unbreakable, at $28.99, and Warner’s A Clockwork Orange, at $33.99.

Best Buy’ ‘Unbreakable’ 4K Steelbook
Best Buy’s ‘A Clockwork Orange’ 4K Steelbook

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Target held a promotion offering 30% off select Halloween-themed books and movies. Target also had the DVD of The Nightmare Before Christmas: 25th Anniversary Edition discounted to $6.

Merchandising: ‘Black Widow,’ ‘Boss Baby’ Get Exclusive Treatment

Two big Sept. 14 releases — Disney’s Black Widow and Universal’s The Boss Baby: Family Business — arrived at retail with a couple of exclusive editions.

For Black Widow, the Marvel Cinematic Universe entry could be had at Target with a filmmaker booklet packed into the 4K Ultra HD Blu-ray combo pack for $34.99. However, copies of the exclusive may be at short supply in some locations, and by Tuesday night it wasn’t listed on the chain’s website either.

Best Buy, as usual, offered the Black Widow 4K combo pack in Steelbook packaging for $34.99.

Best Buy’s ‘Black Widow’ 4K Steelbook, which often has issues offering Disney discs, didn’t take preorders for any of the Blu-ray Widow discs and didn’t have a listing for them on release date, aside from some foreign editions listed by third-party sellers.

DreamWorks Animation’s The Boss Baby: Family Business was available at Target with a filmmaker booklet packed with the Blu-ray/DVD combo pack at $24.99.

Walmart’s ‘The Boss Baby: Family Business’ Blu-ray with puzzle

Walmart had the Blu-ray combo pack packed with a 63-piece puzzle for $24.96, just two bucks more than the wide-release version.

Among other promotions for the week, Best Buy also offered a 4K Steelbook combo pack of Warner’s The Shawshank Redemption at $31.99.

Best Buy’s ‘The Shawshank Redemption’ 4K Steelbook

Meanwhile, Target held a sale offering select Blu-rays from Disney’s Pixar for as low as $15.

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Merchandising: Best Buy Presents ‘The Thing’ Steelbook

A dearth of big new releases Sept. 7 left few options for retail exclusives, though a few catalog titles were released in new Steelbook editions.

Best Buy offered an exclusive 4K Ultra HD Blu-ray combo pack of Universal Pictures’ 1982 horror movie The Thing from director John Carpenter for $25.99. Based on the 1938 John W. Campbell Jr. novella Who Goes There?, the science fiction horror film follows a group of American researchers in Antarctica who encounter a parasitic extraterrestrial life-form that assimilates, then imitates other organisms.

Also available were 4K combo pack Steelbooks of Alfred Hitchcock’s Rear Window and Vertigo, also $25.99 apiece. The murder mystery Rear Window (1954) stars James Stewart as a voyeuristic neighbor with Grace Kelly as his girlfriend, and the film noir psychological thriller Vertigo (1958) also stars Stewart, this time as a retired police detective with vertigo investigating a mysterious woman.

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Target ran a sale with 15% off TV show DVDs such as the complete series of “Schitt’s Creek,” “The Nanny,” “Friends,” “The Fresh Prince of Bel-Air,” Downtown Abbey” and “Band of Brothers,” as well as season one of “The Golden Girls” and season two of “Yellowstone.”

Merchandising: Best Buy Steelbook Preorders Include ‘Cruella,’ ‘F9’

Without any exclusives for the Aug. 24 new releases, Best Buy touted a slew of upcoming Steelbook editions available for preorder.

Among the 4K Ultra HD Blu-ray Steelbooks listed at Best Buy’s website are Zack Snyder’s Justice League, due Sept. 7 at $35.99 from Warner; Disney’s Cruella, due Sept. 21 at $34.99;  Universal’s F9: The Fast Saga, due Sept. 21 at $34.99; Warner’s Space Jam: A New Legacy, due Oct. 5 at $35.99; and Paramount’s Snake Eyes: G.I. Joe Origins, due Oct. 19 at $33.99.

Catalog titles getting Steelbook editions include Universal’s Vertigo, the 1958 Alfred Hitchcock film, as a 4K Steelbook Sept. 7 at $26.99; Disney’s Unbreakable, a 4K Steelbook due Sept. 21 at $29.99; Lionsgate’s 3 From Hell, a 4K Steelbook due Sept. 28 at $19.99; Lionsgate’s American Psycho 4K Steelbook due Oct. 15 at $19.99; and Paramount’s Friday the 13th 8-Movie Collection Blu-ray Steelbook due Oct. 12 at $59.99.

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Walmart offered an exclusive $22.96 DVD set of the three “Conjuring” films, as the third film, The Conjuring: The Devil Made Me Do It, arrived at retail Aug. 24 from Warner. Only the Blu-ray set of the trilogy was widely released.

Target during the week held a summer movie sale, with titles as low as $10, including Spider-Man: Far From Home, Venom and Once Upon a Time in Hollywood Blu-rays, and Hotel Transylvania 3-Movie DVD Collection, all from Sony Pictures. Disney’s Soul and Raya and the Last Dragon were offered at $15 each.

Target Adding 160 Disney Stores Nationwide Heading Into Winter Holidays

Target Aug. 23 announced it would expand the presence of Disney Stores within its retail footprint, adding 160 retail locations throughout its 1,900-store footprint nationwide heading into the winter holidays. Target and Disney first partnered with the “shops-in-shops” concept in 2019.

Target, along with Walmart and Best Buy, remains one of the largest retailers of packaged media, including DVD and Blu-ray Disc movies. Disney Stores represent the consumer products (i.e. toys, apparel, books, games and DVDs) segment for myriad Disney movie properties, including Star Wars, Frozen and Raya and the Last Dragon, among others.

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Target said it also plans to grow a dedicated online Disney store platform for consumers seeking branded toys, games and movies.

Separately, Target has updated its “Bullseye’s Top Toys of 2021” to include Paramount Pictures’ Paw Patrol: The Movie Ultimate City Tower Playset, in addition to refreshed inventories of Nintendo Switch OLED, Nintendo Switch with Neon Blue and Neon Red Joy-Con, Sony PlayStation 5 console and Microsoft Xbox Series S system.

“Target continues to be a top toy destination for all families, and we’re pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages,” Nik Nayar, SVP of hardlines at Target, said in a statement.

Retail consultant Steve Dennis contends that with the shuttering of the Toys ‘R’ Us chain, retailers have an opportunity to grab market share through diversity of product and brand selections.

“One of the trends that I think they’re leaning into is ‘How do you create more uniqueness and differentiation for your brand’ and kind of elevate it from the typical sort of merchandising?” Dennis told CNBC. “What’s that extra reason to go to the store or go to the website or perhaps, buy something else on your trip?”

Disney Touting ‘Cruella’ Limited-Edition 4K Ultra HD Blu-ray Disc Retailer Exclusives

Best Buy’s ‘Cruella’ Steelbook

Walt Disney Studios has revealed limited-edition retailer exclusives for its upcoming 4K Ultra HD Blu-ray Disc release of the live-action film Cruella, starring Emma Stone. The movie has generated $222 million at the global box office, including $85.7 million domestically.

The movie releases on packaged media nationwide Sept. 21 with exclusive editions at Best Buy, Target and Walmart. The three versions are now available for advance orders on the retailers’ websites.

Target’s ‘Cruella’ 4K Ultra HD Blu-ray

The Best Buy release includes a limited run of the film packaged in a collectable Steelbook case.

The Target version features two gold-foiled exclusive lithographs designed by Poster Posse artist Nicky Barkla and Bella Grace.

The Walmart release includes an e-book. Bonus features on all three versions include deleted scenes, bloopers, behind-the-scenes featurettes, and cast interviews, among other features.

Walmart’s ‘Cruella’ 4K Ultra HD Blu-ray

Set in 1970s London amid the punk rock revolution, Cruella follows a young grifter named Estella (Stone), a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets.

One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar winner Emma Thompson (Howards End, Sense & Sensibility). But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.