Merchandising: Plenty of Exclusives for ‘The Batman’

Warner Bros. Home Entertainment’s The Batman arrived on disc May 24 with exclusive editions from each of the big three retail chains.

The reboot of the comic book franchise from director Matt Reeves stars Robert Pattinson as the caped crusader, as he investigates The Riddler (Paul Dano), who is murdering Gotham City government officials. It earned $369 million at the domestic box office.

Best Buy, per usual, offered the 4K Ultra HD Blu-ray combo pack of The Batman with Steelbook packaging for $34.99.

Best Buy’s ‘The Batman’ 4K Steelbook

Target offered the Blu-ray/DVD combo pack of The Batman with an exclusive slipcover offering unique cover art, plus an additional 15-minute featurette, “Gotham Planning,” about the design of the city in the film, for $26.99 (a $2 premium over the regular Blu-ray combo pack). Target’s version replaces the bonus disc in the combo pack with its expanded bonus disc.

Target’s ‘The Batman’ Blu-ray combo pack slipcover

Walmart offered a beefy gift set of The Batman Blu-ray and 4K editions: The disc case came housed in a bigger box containing special artwork and a tin sign of Batman’s chest logo, with a stand. It was $34.96 for the Blu-ray version and $39.96 for the 4K version, but the gift set seems to have sold out pretty quickly as it no longer appears in searches for The Batman on disc at Walmart.com.

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Merchandising: Steelbooks for ‘Hell’ and ‘Belle’

The retail promotions for the May 17 new disc releases include a couple of special Steelbook releases.

Best Buy is offering an exclusive Steelbook edition of Lionsgate’s 2016 film Hell or High Water on 4K Ultra HD Blu-ray Disc.

The film follows a desperate father (Chris PIne) who learns the bank is going to take his family’s land. He and his ex-con brother (Ben Foster) decide to rob the bank, putting themselves in the crosshairs of an aging Texas Ranger (Jeff Bridges). The film was originally released on 4K in 2018.

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Target’s ‘Belle’ Steelbook

Target is selling an exclusive $24.99 Blu-ray Steelbook edition of the acclaimed anime film Belle from GKIDS and Shout! Factory. The film is a heartfelt story of growing up in the era of social media.

Separately, Target is also selling select Disney animated movies on DVD for $10 each.

Merchandising: Charting ‘Uncharted’ at Retail

May 10 marked the Blu-ray and DVD release of titles such as Sony Pictures’ Uncharted and Warner’s Dog. But an afternoon check of some stores around the Orange County, Calif., area indicated it was one of those weeks in which clerks were in no rush to stock the shelves with copies of them.

Displays at a Walmart in Westminster, Calif., and Target in Seal Beach, Calif., at around 3 p.m. on new-release day showed no signs that the titles even existed.

They were available on the chains’ websites, where the only exclusive edition appeared to be a 4K Ultra HD Blu-ray combo pack at Walmart with some pack-in trading cards. However, Walmart’s website listed it as sold out, and it vanished from searches within a few hours.

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There is a Steelbook edition of the Uncharted 4K combo pack, though it doesn’t appear to be exclusive to Best Buy this time as nearly every retailer has it, though it is pricier than typical Steelbooks. Best Buy listed the Uncharted Steelbook at $59.99. Target had it as an online exclusive for $56.99. Amazon had it for $44.99.

The Uncharted Steelbook appears to be an American repackaging of an international exclusive from British retailer Zavvi. The American version also includes a replica of Nate’s ring from the film.

Merchandising: ‘Turning Red’ Turns Up With Exclusives at Retail

Disney’s latest Pixar animated movie, Turning Red, arrived on Blu-ray May 3 with a couple of exclusive retail editions.

Target offered the Turning Red 4K Ultra HD Blu-ray as an exclusive “Art Edition” with special box art and limited-edition decals for $34.99.

Walmart offered the Turning Red 4K combo pack with a pack-in enamel pin for $34.96.

Best Buy offered its usual Steelbook edition for Turning Red, applying the metal packaging and unique artwork to the 4K Ultra HD Blu-ray combo pack, also for $34.99.

Best Buy’s ‘Turning Red’ 4K Steelbook

Separately, Best Buy also offered an exclusive Steelbook edition of the new 4K Ultra HD Blu-ray combo pack of the 2007 action film Smokin’ Aces from Universal for $29.99.

Best Buy’s ‘Smokin’ Aces’ 4K Steelbook

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Merchandising: ‘Moonfall’ Lands at Retail

The new sci-fi thriller Moonfall arrived on Blu-ray Disc and DVD April 26 from Lionsgate, and each of the big three retailers had an exclusive edition of it.

The latest film from director Roland Emmerich focuses on a pair of former astronauts and a conspiracy theorist who somehow become humanity’s last hope for stopping the moon from plunging into the Earth.

Best Buy, as usual, trotted out Steelbook packaging for the 4K Ultra HD Blu-ray Disc version of the film, at $34.99.

Target’s ‘Moonfall’ Blu-ray with lenticular slipcover

Target had a version of the Blu-ray/DVD combo pack with special lenticular artwork on the slipcover.

Walmart didn’t have a special collectible per se, but did offer a $19.99 two-pack of the Moonfall Blu-ray with a Blu-ray the 2009 Nicolas Cage-starrer Knowing, a much better film about a potential apocalypse. Knowing was probably chosen for the two-pack to take advantage of the proximity to the theatrical release of the self-referential Cage film The Unbearable Weight of Massive Talent, which opened April 22 and also is distributed by Lionsgate.

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Among other deals for the week, Target held a sale of Marvel movies, with a number of Blu-ray Discs of movies featuring Avengers characters for around $15 each.

Merchandising: ‘Spider-Man: No Way Home’ Exclusives Arrive at Retail

The April 12 Blu-ray release of Sony Pictures’ Spider-Man: No Way Home was heralded with exclusive editions at each of the big three retailers.

Best Buy offered its typical Steelbook packaging for the Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack, for $34.99.

Best Buy’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray Steelbook

Walmart offered the $27.96 Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack with a slipcover containing exclusive box art. The slipcover also erroneously listed 90 minutes of extras including deleted scenes, based on the studio’s preliminary plans for what would be included on disc. The final release version has 80 minutes of extras and no deleted scenes.

Walmart’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray

Target offered the Spider-Man: No Way Home 4K Ultra HD Blu-ray combo pack with exclusive box art and collectible fan art cards, for $27.99.

Target’s ‘Spider-Man: No Way Home’ 4K Ultra HD Blu-ray

Separately, Target also included with its general Easter sale select Easter-appropriate movies on DVD for $4 or $7.50.

Merchandising: ‘West Side Story’ Singing Exclusives Tune

Best Buy, Target and Walmart each offered an exclusive edition for the March 15 4K Ultra HD Blu-ray Disc release of Disney-owned 20th Century Studios’ West Side Story remake from director Steven Spielberg.

Best Buy, as usual, offered the 4K combo pack in Steelbook packaging for $34.99.

Best Buy’s ‘West Side Story’ 4K Blu-ray

Walmart offered the 4K combo pack for $34.96 with a limited-edition fabric poster packed into it.

Walmart’s ‘West Side Story’ 4K Blu-ray

Target’s exclusive was one it has typically offered with Disney releases of late, packing the 4K combo pack with exclusive box art and two foil-etched prints for $34.99.

Target’s ‘West Side Story’ 4K Blu-ray

Also available at Target this week was a new DVD from PBS Distribution: Mister Rogers’ Neighborhood: Kindness Collection, featuring 30 episodes of the classic educational kids series spanning 1979 to 1991 for $14.99.

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Merchandising: ‘Matrix’ Revealed at Retail

The big three home entertainment retailers each offered their own exclusive for Warner’s The Matrix Resurrections Blu-ray and DVD release March 8.

Best Buy, as usual, offered a Steelbook edition of the 4K Ultra HD Blu-ray combo pack of the fourth “Matrix” movie for $34.99.

Target offered the Matrix Resurrections Blu-ray/DVD combo pack with changeable box art in the form of collectible character cards for $26.99.

Target’s ‘The Matrix Resurrections’ Blu-ray combo pack with character cards

Walmart’s “Matrix” exclusive was the $29.96 DVD version of the four-film “Déjà Vu Collection,” which was widely released only on Blu-ray Disc and 4K Ultra HD.

Walmart’s four-movie “Matrix” DVD

Separately, Walmart also had an exclusive for Paramount’s Yellowstone: Season 4 DVD, which it packed with a Dutton Ranch decal for $19.96.

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Merchandising: Barren Shelves Mark Slow Week for New Discs

The big studios didn’t release much in the way of major new titles on Blu-ray Disc and DVD March 1.

The most notable releases were Universal Pictures’ awards darling Belfast, and Warner’s Blu-ray release of the decade-and-a-half-old “The Batman” animated series.

New-release display at a Target in Tustin, Calif., March 1, 2022

Unlike the previous week, which had at least four headliners, the paucity of newcomers didn’t inspire many of the big chains to restock their shelves. A number of Targets and Walmarts in Orange County, Calif., had new-release displays that were virtually empty.

In fact, Target didn’t even have the Belfast DVD or Blu-ray listed on its website. However, copies of the Oscar nominee were eventually spotted on shelves at several Target locations.

And Best Buy’s website, which usually promotes preorders during slow weeks, wasn’t touting much of anything aside from recent releases and catalog Steelbooks.

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Merchandising: Retailers Line Up Bespoke ‘King’s Man’ Sets

Retailers offered several exclusives among the Feb. 22 new releases. The most prominent were tied to Disney-owned 20th Century Studios’ The King’s Man, director Matthew Vaughn’s prequel to his “Kingsman” spy action franchise.

Target offered the 4K Ultra HD Blu-ray combo pack of The King’s Man with exclusive box art and a limited-edition gallery booklet for $34.99.

Target’s ‘The King’s Man’ 4K Ultra HD Blu-ray

Walmart’s 4K combo pack of The King’s Man came with a DVD bonus disc of two exclusive featurettes for $32.99.

Walmart’s ‘The King’s Man’ 4K Ultra HD Blu-ray

Best Buy’s King’s Man exclusive was a Steelbook boxed set of The Kingsman Collection containing 4K Steelbooks of all three “Kingsman” movies for $58.99.

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Separately, Best Buy had 4K Blu-rays for Lionsgate’s The Hurt Locker for $19.99, and Warner’s The Green Mile for $29.99.

Best Buy’s ‘The Hurt Locker’ 4K Ultra HD Blu-ray Steelbook
Best Buy’s ‘The Green Mile’ 4K Ultra HD Blu-ray Steelbook

Walmart also had a Blu-ray Disc combo pack gift set of the new Kurt Warner biopic American Underdog containing a journal for $22.96.

Walmart’s ‘American Underdog’ Blu-ray with journal