Merchandising: ‘Barb & Star’ Go to Target

The light slate of new releases April 6 didn’t attract much interest in the way of retail exclusives, but Target did offer one for Lionsgate’s Barb & Star Go to Vista Del Mar.

The Target-exclusive Blu-ray edition of the comedy came with lenticular box art and additional bonus materials: the featurettes “Reason #497 Why We’re Friends,” “The Visionary Sets of Barb & Star” and “Emotional Dancing With Jamie Dornan.” It was priced at $17.99, the same price as the regular Blu-ray.

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Savvy shoppers could also take advantage of a backdoor discount at Target involving Lionsgate’s World War II thriller Shadow in the Cloud, which was priced at $29.99 on Blu-ray at the chain (at least, in the stores that bothered to restock their home entertainment sections with the week’s new titles). The Target circle app gives a 15% discount on the title, but Target also has a policy to match prices of its competitors, one of which is Walmart, which listed the Shadow in the Cloud Blu-ray online for $14.96. So with the new priced keyed in, a 5% discount for Target Redcard users, and the 15% discount on the title still applicable, the final price comes to under $13. Not bad.

Best Buy used the week to push a number of themed promotions, including a tie-in to Oscar season with a sale on movies that won Awards over the years.

 

 

Merchandising: Best Buy Offers ‘New Mutants’ Steelbook

Among the new disc releases Nov. 17, the most notable retail exclusive was Best Buy’s 4K Ultra HD Blu-ray Steelbook of Disney’s The New Mutants.

Best Buy offered the metal-encased edition for $34.99.

Disney’s long-running issues with Amazon seem to still be in effect, however, as the online retailer did not have New Mutant discs available in any capacity, even through third-party sellers. Amazon also still isn’t selling last week’s release of the live-action Mulan, which is offered only through third-party sellers.

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Target offered 15% off select recent Lionsgate releases through its Target Circle app add-on. Titles included Henchmen, Guest House, Hard Kill, Antebellum and Schitt’s Creek: The Complete Series.