T-Mobile Aug. 23 announced that select subscribers now get a full year of Apple TV+ streaming video service for free starting Aug. 25. All new and existing T-Mobile customers on the telecom’s most-expensive unlimited data plans (Magenta and Magenta Max) score this deal, in addition to Sprint Unlimited Plus and Sprint Premium customers.
The marketing campaign, which mirrors Verizon’s separate free 12 months of Disney+ and AMC+ to its subscribers, is a shot in the arm to Apple TV+, which continues to trail recent SVOD upstarts HBO Max, NBCUniversal’s Peacock and ViacomCBS’ Paramount+ in media attention. Indeed, Apple has never publicly disclosed Apple TV+ subscriber data despite launching ahead of Disney+.
The platform’s original content includes the award-winning “Ted Lasso” with Jason Sudeikis, “The Morning Show” with Jennifer Aniston and Reese Witherspoon, and “See” with Jason Momoa, as well as buzzworthy films CODA, Billie Eilish: The World’s A Little Blurry, and Greyhound with Tom Hanks. Upcoming series include “The Problem With Jon Stewart” and “Foundation,” among others.
“Customers love streaming … so of course, we’re expanding [their] options,” Jon Freier, EVP of consumer group at T-Mobile, said in a statement.
The promotion includes T-Mobile customers who already have an Apple TV+ account. They can still get 12 months of Apple TV+ from T-Mobile and keep all past video history and purchases on Apple ID.