T-Mobile April 10 bowed “TVision Home,” a rebranded version of Layer3 TV launching April 14 in Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington, D.C. metro areas, as well as Longmont, Co., with other markets coming later this year.
The platform bows at $90/month (including a $9.99/month discount for T-Mobile customers … but available to everyone for a limited time), which includes 150+ channels, local broadcast, regional sports and more. Plus $10/month per connected TV, including DVR for a limited time.
Premium TV packages – like HBO, Showtime and others – or transactional VOD and digital movie/TV show purchases are extra.
T-Mobile is joining a crowded online TV market created in 2015 by Dish Network’s Sling TV. Other players include DirecTV Now, PlayStation Vue, YouTube TV, Charter Spectrum Plus, Fubo TV, Hulu with Live TV, Philo and AT&T Watch TV.
T-Mobile, which inked a content deal with Viacom last week, said Netflix and other streaming apps will be available on the platform.
To generate buzz, the telecom is offering to pay off early contract termination fees for Dish and DirecTV customers, up to $500 via prepaid card, when they switch to TVision Home.
“Today’s news brings us one step closer to taking on big cable,” CEO John Legere said in a statement.
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TVision Home claims “the most” 4K channels as part of more than 275 available channels, 35,000 on-demand movies, TV shows in addition to on-screen social content, personalized home screen, 1 terabyte DVR storage, smart speaker voice control with Amazon Alexa or Google Assistant.
Apps at launch include Pandora, iHeartRadio, XUMO, CuriosityStream, Toon Goggles, HSN, Netflix, YouTube, YouTube Kids. T-Mobile will soon release a companion app for iOS and Android, allowing users to stream content to a smartphone anywhere in the house.
TVision Home is part of T-Mobile’s forward 5G strategy that starts with the Sprint merger – pending regulatory approval.
Claiming that almost half of the country’s households, and more than 76% of rural households have no high-speed service (100 Mbps average), T-Mobile claims that if the merger is approved, the combined company will have the scale and capacity to create a supercharged 5G network capable of reaching over half the country’s households with high-speed broadband by 2024.
“TVision Home is about so much more than home TV… it’s TV built for the 5G era,” said COO Mike Sievert. “With New T-Mobile, we’ll bring real choice, competition, better service, lower prices and faster speeds…right into your living room.