T-Mobile CEO Mike Sievert to Deliver Keynote at CES 2022

The Consumer Technology Association has announced that T-Mobile CEO Mike Sievert will deliver a keynote address during CES 2022 taking place Jan. 5-8, 2022, in Las Vegas.

Sievert’s keynote will discuss 5G innovations for consumers, businesses and thought leadership —  and spotlight a look into the future of how these advancements are enabling people to work, communicate and learn more efficiently, according to the CTA.

“As we return to in-person events, we look forward to convening innovators and business leaders from around the world who will showcase how technology impacts and improves every facet of our daily lives,” said Gary Shapiro, president and CEO, CTA, in a statement. “The pace of innovation has accelerated over the last 18 months, and the rapid roll-out of 5G will only increase the momentum. There’s so much excitement in this space and for the first time, we welcome Mike Sievert to our keynote stage to share more about T-Mobile’s vision for fueling 5G innovation.”

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CES 2022 will showcase 5G technologies and bring together industry advocates, including Sievert, to share insights on the where 5G is headed, according to the CTA.

“The last year has shown us the critical role connectivity plays in our lives — for consumers, businesses and society as a whole,” said Sievert in a statement. “As the nation’s 5G leader, T-Mobile is driving a transformation in wireless communications. I can’t wait to keynote CES 2022 and showcase new ways this 5G network is unleashing game-changing innovations both now and in the future.”

The keynotes at CES 2022 will be viewed in-person in Las Vegas and accessed across the globe through the digital experience.

T-Mobile Dropping Branded Online TV Service; Adding YouTube TV, Philo

Wireless carrier T-Mobile’s attempt at a standalone ad-supported online TV service is coming to an end. The carrier March 29 announced it will discontinue TVision on April 29 — about six months after launching — and replace it with discounted access to Google-owned YouTube TV and Philo.

T-Mobile customers get YouTube TV, starting at $54.99 per month ($10 off SRP), and Philo starting at $10 per month ($10 off SRP). YouTube TV offers more than twice as many channels as TVision Live, and Philo offers nearly twice as many channels as TVision VIBE. Plus customers of both get unlimited DVR, can watch TV on more devices like Roku, Amazon Fire TV, or Google Chromecast.

T-Mobile CEO Mike Sievert

“This shift may surprise some given last year’s TVision streaming services launch,” Mike Sievert, CEO of T-Mobile U.S., said in a statement. “But innovation seldom follows a straight line. Since launching the TVision initiative, we’ve learned a lot about the TV industry, about streaming products, and of course, about TV customers. We also saw trends that made us take a fresh look at how to best do in video what we always do: put customers first. With our TV software provider encountering some financial challenges and with our broader, strategic partnerships with Google and Philo, we saw an opportunity to deliver unique value to our customers and strengthen the TVision initiative with the best partners.”

The online TV market is currently spearheaded by Disney-owned Hulu + Live TV with about 4 million subscribers, followed by Dish Network’s Sling TV and AT&T TV.

“This industry is incredibly fragmented, with new streaming services launching all the time, and we’ve concluded that we can add even more value to consumers’ TV choices by partnering with the best services out there, negotiating incredible streaming media deals for T-Mobile customers, and helping our customers navigate the increasingly complex streaming world,” Sievert said.

 

 

 

Discovery CEO Disputes T-Mobile’s Online TV Service Distribution

David Zaslav, CEO of Discovery, Nov. 5 reiterated his concern about T-Mobile’s recently launched online TV platform, TVision, and its distribution of Discovery Channel, Food Network, HGTV and TLC. The entry-level service offers 30 channels, including AMC Networks, Animal Planet; BBC America; BBC World News; BET; BET Her; CMT, and Comedy Central, among others.

Speaking on a fiscal call, Zaslav questioned why TVision, which launched in late October offering online TV subscription packages priced from $10 to $60 monthly, only carries the Discovery platforms on the lowest-priced option, TVision Vibe.

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“We were very surprised with how T-Mobile decided that they were going to bundle our networks, particularly because we have a clear agreement where our networks are required to be carried on all their … OTT offerings,” Zaslav said.

Discovery, like all pay-TV channels, is looking to expand distribution as the linear TV business model contracts and consumers migrate to less-expensive over-the-top video content. The company is set to launch its own branded SVOD platform, Discovery+, some time next year — and likely priced higher than $10 a month.

“So let’s just characterize it this way: We’re in active discussion with them to quickly resolve that issue,” Zaslav said. “We don’t believe they have the right to do what they’re doing right now. And they know. It’s very clear to them and they’re focused on it.”

 

T-Mobile Launches TVision Live Streaming Service

T-Mobile is targeting cord-cutters with TVision, a new live streaming service starting at $10 a month and launching Nov. 1.

“With TVision, you can cut the cord, cut the cost and cut the crap,” said Dow Draper, T-Mobile EVP of emerging products, who announced the move in a webcast.

TVision Live includes live news, sports, 100 hours of cloud DVR and more than 10,000 programs on-demand starting at $40 a month. It includes ABC, Fox, NBC, Turner, ESPN and more.

TVision Live TV+ includes all of the above, plus 10-plus more channels, including the NFL Network, ESPNU, SEC Network and The Golf Channel, at $50 a month.

TVision Live Zone, for sports fans at $60 a month, includes all of the above, plus 10 additional channels, including NFL Red Zone.

TVision Vibe, at $10 a month, includes live and on-demand programming from AMC, BET, Discovery, Food Network, Hallmark, HGTV, MTV, TLC and more (30-plus channels).

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TVision Channels features a-la-carte streaming services with one bill, one login and one place to manage it in the T-Mobile app or online, starting with Starz, Showtime and Epix.

For full channel lineups, visit T-Mobile.com/TVision.

Starting Nov. 1, customers who sign up for TVision Live TV+ or Live Zone packages by Dec. 31 will get Apple TV+ for free for a year, plus the option to add Apple TV 4K for $99.

TVision streaming services and the TVision Hub will be available nationwide for T-Mobile postpaid customers. Later in November, TVision services will be available to legacy Sprint customers and next year to prepaid customers.

The streaming services are available via Android and Apple mobile devices via the T-Mobile TVision app; on Apple TV, Amazon Fire TV, Android TV or Google TV using the TVision app; and the TVision Hub — an HDMI streaming device and remote for $50.

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T-Mobile Streaming Original Major League Baseball Content

Wireless carrier T-Mobile Sept. 14 announced it would begin streaming an original Q&A video series featuring Major League Baseball players. Called “Beyond the Bases,” the series is hosted by Bleacher Report’s Taylor Rooks, who will be joined by New York Mets All-Star first baseman Pete Alonso, on Sept. 15 at 12 p.m. PT on T-MobileBeyondtheBases.com and available on demand afterwards.

The series addresses the players’ personal stories, little-known facts on their outside passions and personal interests. Upcoming guests include Philadelphia Phillies shortstop Didi Gregorious, Atlanta Braves shortstop Dansby Swanson and New York Yankees first baseman Luke Voit, among others, through Nov. 10.

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“We started this season with free MLB.tv for T-Mobile and legacy Sprint customers, and now with “Beyond the Bases,” we’ll bring even more baseball to the fans,” Mike Sievert, CEO of T-Mobile, said in a statement.

T-Mobile in 2018 became the first telco provider to offer select subscribers free access to Netflix for a year. The promotion proved so popular Disney offered a similar deal for Disney+ to Verizon subs. This year, T-Mobile expanded third-party SVOD access with a promotion for MLB.tv, which affords subs access to all out of market games.

T-Mobile’s MLB promotion includes a trivia contest raising funds to helps cover Little League Baseball and Softball registration fees for kids in need around the country. Little Leaguers will also get the chance to ask their own questions to the MLB players on a weekly basis.

T-Mobile users can sign up to get notified about upcoming episodes and be entered to win a free trip to the MLB All-Star Week in Atlanta in 2021 — including VIP access to the T-Mobile Home Run Derby and All-Star Game, All-Star Sunday, including the All-Star Legends and Celebrity Softball Game.

T-Mobile Offering Customers Free Quibi Subscription

T-Mobile is offering customers a free subscription to short-content streaming service Quibi via the promotion “Quibi on Us” when the service launches April 6.

Quibi, led by Jeffrey Katzenberg and Meg Whitman, delivers content designed specifically for smartphones. All Quibi videos are 10 minutes or less and feature such stars as Jennifer Lopez, Chrissy Teigen, Liam Hemsworth and Reese Witherspoon.

Via the exclusive deal with Quibi, T-Mobile customers with two or more voice lines at standard rates on Magenta and ONE plans with taxes and fees included — along with discounted First Responder, Military and Magenta Plus 55 plans — or small business customers with up to 12 lines, can get Quibi (regularly $4.99) added to their plan at no extra cost. Customers can sign up between now and July 7 to get “Quibi on Us” by going to mytmobile.com or the T-Mobile app for iOS or Android beginning April 6. Until April 3, T-Mobile customers can sign up in the T-Mobile Tuesdays app or online for access to three bonus episodes of Jennifer Lopez’ “Thanks a Million” April 6.

After a full year of “Quibi on Us” and “Netflix on Us,” a promotion that offers SVOD service Netflix at no cost, Un-carrier customers can choose to continue with one or the other.

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“T-Mobile customers have always been ahead of the curve — streaming more data, watching more mobile video — so when we first heard about Quibi, we knew our customers would love it,” said Mike Sievert, president and CEO of T-Mobile, in a statement. “And, with more of us staying home right now, Quibi’s never been more needed. It comes on the scene with a totally different experience, made for mobile, quick to watch and as entertaining as anything you’ve ever seen.”

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“Quibi and T-Mobile are a perfect match — we’re both changing our industries by giving our customers what they want in truly unique and innovative ways,” said Meg Whitman, CEO of Quibi, in a statement. “And, since Quibi is built for an optimal mobile experience, we chose T-Mobile as our exclusive wireless launch partner. With the only nationwide 5G network, T-Mobile was the obvious choice for our customers.”

More than 85% of mobile video streamed on T-Mobile’s network is short-form content, according to the company.

T-Mobile Bows $15 Monthly Plan — With Restrictions

With the coronavirus pandemic in full swing, T-Mobile March 25 launched its lowest-priced smartphone plan ahead of a previously announced bow following completion of its merger with Sprint.

Dubbed “T-Mobile Connect,” the new plan is half the price of T-Mobile’s lowest priced plan — for unlimited talk and text plus 2GB high-speed smartphone data, including access to T-Mobile’s nationwide 5G network.

But there are additional costs in the details. In addition to taxes & fees, a $10 SIM starter kit may be required. Thus, for a $25 base fee, subscribers get 5GB of high-speed smartphone data for use in the United States only. T-Mobile Connect is also offering an “annual data upgrade,” affording subs an additional 500MB of monthly data at no additional cost for the next five years.

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T-Mobile is also launching lower-priced plans and offers for Metro by T-Mobile, including a $15 plan that’s good for 60 days after activation.

MetroSmart Hotspot devices will be half off, and the $35 per month data plan will include 20GB — double the normal monthly data — for the next 60 days.

“Right now, having a reliable, low-cost connection is absolutely crucial for Americans, and with many facing financial strain, time is of the essence,” John Legere, CEO of T-Mobile, said in a statement.

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The wireless carrier is also giving all current T-Mobile and Metro by T-Mobile subs (as of March 13) who have legacy plans without unlimited high-speed data, unlimited smartphone data for the next 60 days (excluding roaming).

Disney+ Ups Free SVOD Promotions in Germany and United Kingdom

With Disney set to launch its branded subscription streaming video service, Disney+, in Europe on March 24, the media giant has rolled out promotional offers with mobile carriers T-Mobile and O2 in Germany and the United Kingdom, respectively.

Unlike its 12-month free service offer to Verizon subscribers in the United States, Disney is offering six months of free service in Germany and the U.K. The service will launch with more than 500 movies, 350 TV series and a slate of 26 exclusive Disney+ Originals across its Disney, Pixar, Marvel, Star Wars and National Geographic brands.

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“We’re delighted to be working with Disney to bring these incredible shows and movies to our customers, demonstrating that there are more reasons than ever to join the U.K.’s No.1 network,” Mark Evans, CEO of O2, said in a statement.

Jan Koeppen, president of The Walt Disney Company EMEA, said the O2 and T-Mobile agreements represent a “new chapter” in the way Disney delivers its “timeless stories” to consumers.

“With the Disney announcement to enter the streaming business, it was clear to us that we had to make this attractive offer accessible to our customers,” said Dirk Wössner, board member for Deutsche Telekom’s German business.

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All MagentaMobil, MagentaZuhause and MagentaTV subs receive six months of Disney+ free, which normally costs €5.99 ($6.66) per month.

 

T-Mobile Giving Subs Free Year of Major League Baseball Streaming Service

T-Mobile is giving subscribers a free year access to MLB.tv, the standalone subscription streaming service operated by Major League Baseball.

The promotion, which is part of T-Mobile Tuesdays and begins on March 24, enables T-Mobile data subs unlimited access to MLB games outside their market.

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MLB.tv launched in 1995 as an audio-only format. It currently charges $25 monthly or $119 for the season.

The wireless carrier said that any T-Mobile customer on a qualifying monthly rate plan can participate in the Tuesdays promotion. To be eligible, customers must be at least 18 years old, minors need to be at least 13 years of age with parental consent, and customers in Puerto Rico must be at least 21 years old. Subs must download the T-Mobile Tuesdays app to access MLB.tv.

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Judge Approves $26 Billion Sprint, T-Mobile Merger

A U.S. District Court Judge Feb. 11 approved the $26 billion merger between T-Mobile and Sprint — paving the way for an empowered telecommunications partnership that includes Dish Network and is aimed at competing against AT&T and Verizon.

The deal, which was approved by the Justice Department and Federal Communications Commission, still requires a formal greenlight from the California Public Utilities Commission.

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U.S. Judge Victor Marrero, in his ruling, denied claims by several State Attorney Generals that the merger of the No. 3 and No. 4 wireless carriers would stifle competition and raise consumer rates, among other issues.

In addition, the Marrero dismissed concerns Dish Network wouldn’t be able to enter the market successfully as a wireless carrier. As part of the Sprint, T-Mobile deal, Dish agreed to acquire Boost Mobile, Virgin Mobile and other prepaid phone businesses for $5 billion.

Dish, which operates a satellite TV distribution business, has been looking to diversify its business, including launching online TV platform Sling TV.

“The resulting stalemate leaves the court lacking sufficiently impartial and objective ground on which to rely in basing a sound forecast of the likely competitive effects of a merger,” Marrero wrote in support of the deal.

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As part of the transaction, Sprint and T-Mobile said they would deploy a 5G nationwide network within three years of closing the deal.

California Attorney General Xavier Becerra, who has opposed the merger, said the deal thwarts consumer rights and fair pricing.

“We’ll stand on the side of competition over megamergers, every time,” Becerra said. “And our coalition is prepared to fight as long as necessary to protect innovation and competitive costs.”