DEG Credits New Initiatives With Drawing 26 New Members This Year

DEG: The Digital Entertainment Group is entering its 25th year with an influx of new members, the trade group announced Dec. 2.

The newest DEG members include Altman Solon, Anuvu, BIGtoken, Guts + Data, IRIS.TV, NAGRA, Omdia, Plex, Synamedia, TiVo, Visual Data Media Services, Vobile and ZOO Digital. Spherex also returned as a member of DEG, bringing the number of new DEG member companies to 26 so far in 2021 (a total that includes 12 new members announced at the end of the first quarter).

DEG’s Direct-to-Consumer Alliance (D2CA), created in 2019, and Advanced Content Delivery Alliance (ACDA), new this year, play an increasingly important role in focusing DEG membership for the future and attracting new members across a broad swath of the digital entertainment industry, according to the trade group.

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“DEG’s wide reach across content creators, retailers, platforms and strategic vendors is an important part of its value to members, bringing companies in different industry segments together to work within DEG to advance industry positions and meet common goals,” said DEG chair Jim Wuthrich, president of content distribution for WarnerMedia. “The D2C Alliance and the Advanced Content Delivery Alliance are the latest examples of this community building, and I’m thrilled that so many new members see the value in DEG. I’m happy to welcome all of the new member companies to the DEG community.”

The new ACDA within DEG addresses advancements in technology to enable more and improved content delivery. ACDA member companies are aligned in committees addressing localization, supply chain efficiencies and security, cloud/edge computing and 5G.

The D2C Alliance represents the global direct-to-consumer media industry and supports its members to help create a robust marketplace to lead the new era of content consumption.

“We are thrilled about the expanding participation in DEG of advanced content delivery and direct-to-consumer companies,” said Amy Jo Smith, DEG president and CEO. “I’m grateful that they see the value of membership in DEG, which has been working harder and smarter than ever since last year to provide our members increased opportunities for business collaboration, education and networking.”

Cisco’s Former Video Software Biz Renamed ‘Synamedia’

A new video technology company named Synamedia has been formed from the recent sale of Cisco Systems’ Service Provider Video Software Solutions unit to investment firm Permira Funds.

“Syna” means “together” in Greek, reflecting Synamedia’s goal to empower broadcast, pay-TV and over-the-top video services to optimize their current infrastructure and capitalize on OTT distribution to expand consumer choice and convenience, secure revenue streams, and develop new offerings.

“From day one we will be the vendor with the ability to deliver products on a global scale while also offering the flexibility required for market localization,” Yves Padrines, incoming CEO for Synamedia, said in a statement.

Padrines is currently VP of Global Service Provider for Europe, Middle East and Africa at Cisco.

Synamedia will offer software for hybrid broadcast/IP services on multiple devices, including set-top boxes devices. Features will include an anti-piracy service for rapid detection of, and response to, illegal streaming. Other new offerings include “VideoGuard Everywhere” and “VideoGuard Server” support for Android devices.

“We will intensify our focus on innovation, building even closer links with our customers and ensuring that we continue to provide the world’s most complete, secure and advanced end-to-end video delivery solution,” Padrines said.

The company is also offering software it claims can reduce streaming latency on a STB down to six seconds – comparable to a live broadcast. This would be lower than traditional streaming technologies, where latency can be as high as 40 to 90 seconds for streaming video to receiving devices.

“Synamedia enters the market at a time when the TV landscape is being redrawn. Building on a 30-year heritage in the pay-TV industry, a market leadership position, and an unrivalled reputation for innovation, we will hit the ground running as a private, independent entity committed to help customers boost engagement and revenues by capitalizing on the myriad opportunities that IP distribution and cloud- based services bring,” said Dr. Abe Peled, incoming chairman of Synamedia.