Nielsen: Household Streamers Had Netflix ‘Sweet Tooth’ Through June 13

U.S. household subscription video streamers had a “sweet tooth” for the week ended June 13, as more than 1.4 billion minutes across eight episodes of the Netflix original series “Sweet Tooth” were consumed across television sets.

The series beat out Netflix’s licensed program “Manifest,” which tracked more than 1.1 billion minutes across 29 episodes. Both programs topped Disney+ original movie Raya and the Lost Dragon, which generated 953 million minutes.

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Notably, “Sweet Tooth” also bested the premiere episode of new Disney+ series “Loki,” which generated 731 million minutes.

“Sweet Tooth” is a fantasy drama based on the comic book of the same name by Jeff Lemire. It launched on Netflix on June 4. The series is about a mysterious breed of part human, part animal babies born in the wake of a virus pandemic 10 years earlier.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes
Streamed (Millions)

1 Disney+ Raya and the Last Dragon
1 953
2 Netflix Wish Dragon (2021) 1 366
3 Netflix Home (2015) 1 240
4 Netflix 2 Hearts
1 184
5 Disney+ Moana 1 183
6 Disney+ Cruella 1 169
7 Netflix The Mitchells vs. the Machines 1 167
8 Netflix Dog Gone Trouble 1 160
9 Netflix Monsters vs. Aliens
1 127
10 Netflix Army of the Dead (2021) 1 117

Licensed TV Shows:

Rank

SVOD Provider

Program Name

No. of Episodes

Minutes Streamed (Millions)

1 Netflix “Manifest” 29 1,111
2 Netflix “Grey’s Anatomy” 375 686
3 Netflix “Criminal Minds” 311 656
4 Netflix “Downton Abbey” 50 630
5 Netflix “NCIS” 353 528
6 Netflix “Cocomelon” 9 515
7 Netflix “Dirty John” 16 474
8 Netflix “L.A.’s Finest” 39 391
9 Netflix “Heartland” 178 380
10 Netflix “Supernatural” 328 354

Data: Disney’s ‘Loki’ Tops Netflix’s ‘Sweet Tooth’ in Q2 Opening Weekend Streaming Audience Attraction

Actor Tom Hiddleston’s return as mercurial villain “Loki” in Marvel Studios’ new Disney+ original series is setting up to be the most-streamed opening weekend in the second quarter (ending June 30), according to new data from Reelgood.

The platform cites data from scans of multiple streaming video services it says its 2 million registered members are using.

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Reelgood said “Loki” was streamed by 10.5% of its members during the series’ June 11 opening weekend. That more than doubled the 4.5% who streamed the opening weekend season four debut of “The Handmaid’s Tale” April 30 on Hulu.

“Loki” also edged out Netflix’s June 4 opening weekend of “Sweet Tooth,” an edgy series that took over the cover of USA Today as part of special promotion.

Loki’s opening weekend shares of streaming and engagement has boxed out “WandaVision” with a 9.3% share in January, as well as the “The Falcon and the Winter Soldier” series debut of 6% of Reelgood users in March.

As a result, Disney+ will now launch new original series on Wednesdays instead of Fridays, in order to allow additional streaming time and viewership. Disney+ movies will continue to debut on Fridays.