Parrot Data: New Platforms Gaining Demand Share at Expense of Netflix

As Netflix  releases its latest earnings report, Parrot Analytics has unveiled new data showing new platforms gaining demand share at the expense of Netflix.

Netflix is still the dominant player in the worldwide streaming game, according to the data, but its global and U.S. digital original demand share have shrunk to record lows in Q1 2021 due to rising competition from the likes of Disney+, Apple TV+, HBO Max and other services.

Nevertheless, total global demand for Netflix original content continues to grow, according to Parrot data.

The service accounted for seven of the top 10 most in-demand digital original series worldwide in Q1 2021, and had the most in-demand digital original in the United States with “Cobra Kai.”

Total global demand for Netflix’s original content has grown 62% over the last two years (Q2 2019 to Q1 2021). However, total global demand for original content on all other platforms grew 131% over the same time period.

Netflix’s global digital original demand share hit its lowest quarterly number ever, at 50.2% in Q1 2021, down from its 53.5% demand share for the full year 2020. Just two years ago (Q1 2019) its global demand share was at 64.6%.

“It’s also a testament to the remarkable success of the many new entrants to the streaming wars over the last 18 months in creating in-demand original content and carving out a niche at the expense of Netflix,” read a Parrot release.

Most notable has been the surge of Disney+, moving up to 6% worldwide demand share for Q1 2021 from just 3.6% share for the full year 2020, largely on the back of its two new Marvel series.

For the second straight quarter, Netflix’s digital original demand share has fallen below a majority in the United States, another sharp decline from two years ago when the streamer had 63.1% U.S. demand share in Q1 2019. Netflix’s U.S. share of digital original demand has been on a downward trajectory each month this quarter, ending with a 47.6% share in March in the United States.

Disney+’s trajectory has followed an almost inverse path from Netflix, up each month in Q1. It has risen to 7% U.S. digital original demand share, up from 5.4% for full year 2020. The first quarter saw the debut of Disney+’s highly anticipated slate of Marvel content, including the full run of “WandaVision,” and the first two episodes of “The Falcon and the Winter Soldier.”

Still, despite all the headlines and attention for Disney+’s tentpole Marvel series, Netflix’s “Cobra Kai was the most in-demand digital original series in the United States for Q1 2021.

While “Cobra Kai was not the most in-demand digital original globally in Q1 and Disney+ originals dominated the top of the charts, Netflix has strength in numbers. Seven of the top 10 original series globally in Q1 were Netflix originals (compared to five in the top 10 in the United States).

Netflix’s increasing emphasis on producing and promoting non-U.S. and non-English-language originals (particularly “Dark and “La Casa de Papel) is clearly paying off with global audiences, according to Parrot, as Netflix has more digital originals in the global top 10 and a higher global digital original demand share (50.2%) than its U.S. demand share (48.1%).

Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Dakota Johnson to Star in Jane Austen Adaptation ‘Persuasion’ for Netflix

Dakota Johnson will star in the Jane Austen adaptation Persuasion for Netflix.

The film, produced in partnership with MRC Film, takes a modern, witty approach to the story while still remaining true to Austen’s classic novel, according to a Netflix release.

The story follows Anne Elliot, an nonconforming woman with modern sensibilities who is living with her snobby family on the brink of bankruptcy. When Frederick Wentworth — the dashing suitor she once sent away — crashes back into her life, Anne must choose between putting the past behind her or listening to her heart when it comes to second chances.

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Acclaimed theater director Carrie Cracknell, who directed Jake Gyllenhall and Tom Sturridge to Tony nominations last year in Sea Wall/A Life on Broadway, will make her feature directing debut.

Dakota Johnson recently starred in the drama Our Friend.

MRC Film recently announced The Mothership starring Halle Berry, also with Netflix; and most recently released the Oscar-nominated film Knives Out from writer/director Rian Johnson and The Lovebirds starring Kumail Nanjiani and Issa Rae with Netflix.

Tidal Teams With Epix Now for $12.99 Streaming Bundle

Global music and entertainment streaming platform Tidal is offering an exclusive subscription bundle with cable network Epix’s streaming service Epix Now at $12.99 per month.

The bundle launched the same day as the season two premiere of Epix’s original drama series “Godfather of Harlem,” starring Forest Whitaker.

Through the partnership, members can listen to tracks from the series’ soundtrack, executive produced and supervised by Swizz Beatz as well as enjoy content on both platforms. Tracks will be released weekly every Friday from April 16 through May 21. Additionally, to tease the bundle, all Tidal users in the United States can view “Godfather of Harlem’s” first episode from season one on the platform.

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“Tidal has always been committed to delivering a well-rounded experience for fans across both audio and visual formats,” Lior Tibon, Tidal COO, said in a statement. “Tidal’s partnership with Epix gives members an unparalleled and cohesive content experience, all in real time.”

“As we launch the highly-anticipated second season of ‘Godfather of Harlem,’ we’re thrilled to partner with Tidal to not only offer fans a terrific platform to experience the show’s original soundtrack, but also, for those who purchase the bundle, all Epix Now has to offer including original series and thousands of movies,” said Courtney Menzel, Co-GM of Epix.

Additional content and collaborations by both brands will be announced throughout the partnership. The bundle is available here.

Parrot: Death of Prince Philip Gave ‘The Crown’ a Demand Bump

The death of the U.K.’s Prince Philip increased global demand for the Netflix series “The Crown,” according to Parrot Analytics.

In the days immediately following Prince Philip’s death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets — the United Kingdom and the United States.

From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”:

  • U.S. demand increased by 47.1%, peaking at 28.1 times more in-demand than the average series in the United States on April 10;
  • U.K. demand increased by 28.8%, peaking at 30.4 times more in-demand than the average series in the United Kingdom on April 10;
  • Worldwide demand increased by 30.1%, peaking at 51.4 times more in-demand than the average series globally on April 10.

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By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the United States across all platforms, up from 96th most on April 8; the fifth most in-demand series in the United Kingdom across all platforms, up from 12th most on April 8; and the eighth most in-demand series worldwide across all platforms, up from 25th most on April 8.

While the Prince Philip bump has been a boon for “The Crown,” Parrot tracked even higher global and United Kingdom demand for the show following two other recent news events — the show’s multiple wins at the Golden Globes on Feb. 28 and Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7.

Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Pete Davidson to Star in Biopic ‘I Slept With Joey Ramone’ for Netflix

Netflix and STXfilms have partnered to develop and produce I Slept with Joey Ramone, a biopic chronicling the life of the punk rocker.

Directed by Jason Orley (Big Time Adolescence, Pete Davidson: Alive From New York and upcoming film I Want You Back), the film will star Pete Davidson (“Saturday Night Live,The King of Staten Island, Big Time Adolescence and upcoming films The Suicide Squad and American Sole). The treatment is written by Pete Davidson and Jason Orley based on the Mickey Leigh memoir of the same name.

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“When you share a bed with someone — and not just a bed, but a childhood, a family, and a lifetime — you know that person better than anybody else,” Adam Fogelson, chairman STXfilms Motion Picture Group, said in a statement. “Mickey Leigh not only collaborated with his big brother’s band — he has irreplaceable memories of and insights into Joey Ramone, having supported him when no one else would and witnessed him overcome adversity in the most dramatic way. I Slept with Joey Ramone is a great rock anthem that will make an equally great rock biopic, set apart by a universal story of family. Pete is perfect for this role, and we’re excited he and Jason will be bringing this icon of rock to life and thrilled to be collaborating once again with our friends at Netflix.”

The film will be made with the cooperation and support of the Estate of Joey Ramone and with the assistance of Rosegarten Films.

Orley and Davidson previously teamed up on the feature film Big Time Adolescence, which Orley wrote and directed. Orley also directed Davidson’s standup special Alive from New York for Netflix.

Netflix to Open Office in Colombia

Netflix will open an office in Bogotá, Colombia, the company announced.

“Ten years ago Colombia opened its doors to Netflix, a new way to enjoy the best series and movies directly in their homes,” read a Netflix announcement. “A few years later we embarked on our first local production and quickly witnessed the incredible talent of the country and the opportunity to create Colombian stories, by Colombians. This led to series such as ‘Siempre Bruja,’ ‘Distrito Salvaje,’ ‘Chichipatos,’ ‘Frontera Verde’ and ‘El Robo del Siglo’; comedy specials such as those of Liss Pereira, Ricardo Quevedo, Antonio Sanint, Julian Arango and Alejandro Riaño; and movies such as Lavaperros, but our story in Colombia is only starting.”

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The new office “will allow us to be even closer to the creative community and our members, taking Colombian stories to millions of homes around the world so that they can discover the incredible potential, talent, landscapes and culture of this country,” according to the Netflix announcement.

Additionally, through 2022, Netflix will bow more than 30 new projects, which include the already announced “Ritmo Salvaje,” “Locombianos,” “Juanpis,” “Nada Es Igual,” a comedy show starring Alejandra Azcárate, “Goles en Contra,” ‘Pálpito,” “Perfil Falso,” “Diomedes” and “Chichipatos” season two.

The titles are part of Netflix’s local content investment of more than $175 million since 2014, according to the announce.

Discovery+ SVOD Bows on Amazon Prime Video Channels

Discovery April 15 announced that its Discovery+ subscription streaming video service is now available on Prime Video Channels in the United States. The streamer launched in the U.S. in January on most devices and services, including Amazon Fire TV and Fire TV Edition smart TVs.

The latter is a platform for Prime members that enables access to third-party over-the-top video services for a separate or reduced fee. Amazon keeps a percentage of revenue and user info from each service, while delivering them access to millions potential subscribers.

The streamer features more than 55,000 episodes of current and classic TV shows from Discovery’s portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, A&E, The HISTORY Channel, Lifetime, Animal Planet and the forthcoming Magnolia Network, as well as more than 50 original titles.

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“Today’s launch on Amazon Prime Video Channels expands Discovery+ access … beyond Fire TV streaming devices and Fire TV Edition Smart TVs,” Gabriel Sauerhoff, SVP of digital distribution and commercial partnerships at Discovery, said in a statement. “This innovative relationship provides multiple, compelling ways for us to reach and delight consumers with a truly differentiated streaming experience through Discovery+.”

The ad-free version of Discovery+ is available on Prime Video Channels for $6.99 per month and the less-expensive ($4.99) ad-supported version of the service will be available in the coming months. Prime members can subscribe with no extra apps to download, and no cable required by visiting amazon.com/channels/discoveryplus. The channel subscription can be canceled at any time.

“Adding Discovery+ reinforces Prime Video Channels’ promise of bringing the best [online] shows to our members, all in one place,” said Soumya Sriraman, head of Prime Video Channels. “With a Discovery+ channel subscription, Prime members now have even more ways to access content they love directly on Prime Video.” Shows include “Magnolia Table With Joanna Gaines,” “Guy’s Grocery Games” and “Bobby and Giada in Italy,” among others.

Report: Western Europe SVOD Subscriptions to Reach 234 Million by 2026

The pending arrival of HBO Max, combined with Netflix, Amazon Prime Video and Disney+, will greatly affect subscription streaming video in Western Europe, according to new data from Digital TV Research. The region featuring Germany, the U.K., France, Portugal, Ireland, Holland, Spain, Italy, Luxemburg, Monaco, Lichtenstein, Belgium and Austria will have 234 million SVOD subs by 2026, up from 137 million subs at the end of 2020.

Despite losing market share, Netflix will remain the largest SVOD platform. Netflix will have 74 million paying European subs by 2026 — up by 20 million from 2020. Disney+ will become the second-largest platform by 2025, surpassing Amazon Prime Video. Now available in most Western European countries, Disney+ will have 55 million paying subs by 2026; up by 36 million on 2020.

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HBO Max will launch in the six countries where it already has operations — the Nordic countries, Portugal and Spain — before the end 2021. However, Max will not start in some key European countries due to existing exclusive contracts. For example, HBO’s contract with Sky in Austria, Germany, Ireland, Italy and the U.K. lasts until 2025.

“If Max started across the region’s 18 countries in 2021, we estimate that it would amass 10 million subs by 2026. This will not happen, so its total will be 3.3 million across six countries by 2026,” analyst Simon Murray said in a statement.

Apple Greenlights Louis Armstrong Doc

Apple Original Films has greenlighted the Louis Armstrong documentary feature Black & Blues: The Colorful Ballad of Louis Armstrong from Brian Grazer and Ron Howard’s Imagine Documentaries to join its feature film slate.

The film offers a definitive look at the master musician’s life and legacy as a founding father of jazz, the first pop star and a cultural ambassador of the United States. He was loved by millions worldwide but often mischaracterized for not doing enough to support the civil rights movement. In reality, his fight for social justice was fueled by his celebrity and his willingness to break his silence on issues of segregation and patriotism. With the support of the Louis Armstrong Educational Foundation, the filmmakers have access to never-before-seen archival materials, including hundreds of hours of audio recordings, film footage, photographs, personal diaries and a life’s worth of ephemera for exclusive use in the first significant documentary dedicated entirely to Armstrong’s life.

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The documentary, which is produced under Apple’s first-look agreement with Imagine Documentaries, will be directed by Sacha Jenkins (Wu-Tang Clan: Of Mics and Men), and will be produced by Jenkins, Julie Anderson, Sara Bernstein and Justin Wilkes. Brian Grazer and Ron Howard serve as executive producers. The project is being produced in association with Universal Music Group’s Polygram Entertainment, with Michele Anthony and David Blackman serving as executive producers.

Domestic SVOD Subs Top U.S. Population

There are more subscriptions to streaming video services in the U.S. than people living in the country.

That’s the latest data from Ampere Analysis that shows there are now more subscriptions to services such as Netflix, Amazon Prime Video, Hulu, HBO Max and Disney+ than the entire U.S. population.

The pandemic and stay-at-home measures, the launch of new studio-backed subscription services, and increased rates of service stacking all contributed to reaching this milestone through March 31.

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There are now nearly 340 million subscriptions, with 57% of Internet users saying that SVOD services are the main way they watch TV and movies. More than 25% of high-speed internet users in now report using five or more streaming services. More than two thirds of online consumers regularly binge watch TV.

Ampere said that globally, the U.S. has the highest level of reported binge watching of any developed market.

“In 2020, pay-TV penetration dropped below 60% for the first time, down from more than 80% at the beginning of 2015, with consumers increasingly shifting to SVOD services,” Toby Holleran, research manager at Ampere, said in a statement. “Alongside growth from the pandemic, 2020 also saw the domestic launches of both Peacock and HBO Max, which grew the market even further.”

Holleran said that as more consumers shifted away from linear TV and streaming service options increased, consumers curated their own content portfolios, leading the overall number of subscriptions to exceed the population.

“In our latest U.S. consumer wave, the average SVOD household took more than four services, and with the more recent launch of services such as Paramount+ and Discovery+, this could grow even further as 2021 progresses,” he said.