CTA: SVOD Subscriptions, Video Games Among Top Tech Holiday Gifts

A gift subscription to Netflix, Disney+ or Hulu, or the latest video game console rank among the top tech gifts heading into the winter holiday season. About 192 million U.S. adults (75%) plan to purchase at least one content-related product this holiday season, according to new data from the Consumer Technology Association.

In a survey of 2008 U.S. adults from Sept. 8-11, nearly half of all U.S. adults survey respondents (47%, up from 41% in 2021) plan to gift video streaming services. More than one-third plan to gift gaming streaming services (37%).

The No. 1 tech gift approaching the post-Thanksgiving Black Friday retail holiday remains wireless headphones/earbuds, followed by streaming service subscriptions, mobile device cases, smartphones and video game consoles.

“The rising popularity of video streaming services as a holiday gift shows how diverse the tech we share has become in recent years,” Lesley Rohrbaugh, director of research at CTA, said in a statement. “Common gifts like watches, toys and vehicle accessories are increasingly tech centric. As technology becomes more present in our daily lives, the list of tech gifts consumers give will continue to grow.”