Disney+ Launching in Eight More Countries Sept. 15

The Walt Disney Co.’s subscription streaming video service Disney+ is set to launch in eight more European countries Sept. 15. The upstart service, which bowed in the United States, Canada and Holland on Nov. 12, 2019, is launching in Portugal, Finland, Iceland, Belgium and Luxembourg (€6.99/monthly, €69.99/annually), and Norway (69 NOK/689 NOK), Denmark (59 DKK/589 DKK) and Sweden (69 SEK/689). The service no longer offers free seven-day trial periods.

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The platform bowed in Australia, New Zealand and Puerto Rico Nov. 19, 2019; and in Austria, United Kingdom, Spain, Italy, Germany, Ireland and Switzerland March 24.

Like other subs, new users have access Disney+ experience on nearly all major mobile and connected TV devices at launch, including gaming consoles, streaming media players, and smart TVs. Subs have access to commercial-free content, up to four concurrent streams, unlimited downloads on up to 10 devices, personalized recommendations, and the ability to set up to seven different profiles.

As of May, Disney said Disney+ had 54.5 million subscribers.

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Facebook Testing Third-Party Streaming Service Access

Facebook has taken a page from Amazon offering users direct access to third-party subscription streaming services such as BritBox and CollegeHumor’s DropOut, Tastemade and MotorTrend.

The social media behemoth, which announced the domestic test Aug. 8, hopes to get users to remain on the platform longer — a draw for advertisers.

“We’re testing video subscriptions on Facebook, starting with a limited set of partners,” the company said in a statement. “We’re excited to bring more of people’s favorite shows and video to Facebook. We’ll be listening to feedback from our community.”

The campaign mirrors efforts by Amazon Prime Channels and Apple TV+ offering third-party SVODs services direct access to their consumers.

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SVOD services such as Lionsgate’s StarzPlay and Cinedigm’s Dove Channel, Docurama and CONtv have credited Amazon with jumpstarting subscriber growth for their platforms.

CollegeHumor’s DropOut service is priced at $4.99 monthly, with BritBox at $6.99; Tastmade at $2.99 and MotorTrend at $4.99.

Facebook, similarly to Amazon and Apple, will handle the billing. It wasn’t immediately clear if it would also take a revenue cut as Amazon and Apple do. Amazon also maintains control on all third-party user data.