Disney Upping Streaming Prices, Launching Ad-Supported Disney+ in Canada, Select European Countries Nov. 1

Disney Aug. 9 announced that it will increase the price of its popular ad-free Disney+, Hulu and ESPN+ bundle from the current $19.99 monthly price to $24.99, beginning Oct. 12.

Beginning Oct. 12, the monthly ad-supported bundle price will increase $2 to $14.99. The new Disney+ and Hulu “Duo Premium” option without ads will cost $19.99 and launch on Sept. 6. The “Duo Basic” with ads remains unchanged at $9.99.

Standalone Disney+ and Hulu without ads will increase their monthly fees to $13.99 and $17.99, respectively, from $10.99 and $14.99. Both services’ ad-supported options will remain unchanged at $7.99 a month.

Disney also said its ad-supported Disney+ offering will be available in select markets across Europe and in Canada, beginning Nov. 1.

Speaking on the company’s Aug. 9 fiscal call, Disney CEO Bob Iger said the platforms’ previous price hike saw no material subscriber churn. He said the ad-supported Disney+ option has seen the largest percentage of new subscribers (40%), and is directly related to adding 3.3 million subs in the third quarter.

“We grew this business really fast, really before we even understood what our pricing strategy should be or could be,” Iger said on the call. “And we’re really just getting at, and I’d say in the last six months, the pricing strategy that’s really aimed at enabling us to improve the bottom line ultimately to turn this into a growth business and as a component of that, obviously, to grow subs.”

Joe Earley, president, direct-to-consumer at Disney Entertainment, said the price hikes underscore the “strong momentum” of the business segment’s ad-supported plans in the United States, which he said demonstrates the importance of providing consumers with choices.

“We are excited to expand that offering … as we take steps toward making extensive Hulu content available via Disney+ later this year for bundle subscribers,” Earley said in a statement.

Internationally, Disney+ is launching a new Standard tier, as well as Standard with Ads in select EMEA markets and Canada.  The new ad-supported plans start at £4.99/€5.99 per month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

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The new Disney+ and Hulu Bundle ad-free plan and new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the United States include:

Subscription Tier Monthly Annual
Disney+ With Ads (No Change) $7.99 N/A
No Ads $13.99 $139.99
Hulu With Ads (No Change) $7.99 $79.99
No Ads $17.99 N/A
Disney+ (With Ads) Add-On (No Change) $2.00 N/A
ESPN+ on Hulu Add-On $10.99 N/A
ESPN+ With Ads $10.99 $109.99
UFC PPV (standalone) (No Change) $79.99 (per event)
UFC PPV + Annual N/A $134.98
Bundle Offerings Duo Premium: Disney+ (No Ads), Hulu (No Ads) $19.99 N/A
Duo Basic: Disney+ (With Ads), Hulu (With Ads) (No Change) $9.99 N/A
Trio Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $24.99 N/A
Trio Basic: Disney+ (With Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 N/A
Hulu + Live TV With Ads $76.99 N/A
No Ads $89.99 N/A


Netflix Slashing India SVOD Pricing 60%

With China closed to Hollywood streaming services, India, with the world’s No. 2 population, has become fertile ground for Western expansion of subscription streaming video.

Netflix, which bowed operations in India in 2016, and opened an office in Mumbai in 2017, is reportedly slashing monthly subscription pricing by 60% across all tiers.

The streamer’s mobile-only plan is dropping to $1.96 per month from $2.62. The standard plan is two dollars cheaper at $6.58, and the premium plan is now $8.55 from $10.59.

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Netflix disclosed the new pricing in a blog post by Monika Shergill, VP of content for Netflix India.

The price cuts come as India plays an outsized role in subscriber growth for Disney+, with the country’s Hotstar streaming service accounting for almost 38% of the former’s 118 million subs. Disney acquired Hotstar through its $71 billion acquisition of 21st Century Fox in 2019.

In addition to Disney+, Netflix, and Amazon Prime Video, Indian streaming services include Voot, ALTBalajim, SonyLiv, Zee5 and Eros Now.