Susanne Daniels Departing as YouTube Exits Original Content Business

Susanne Daniels, the veteran global head of original content at Google-owned YouTube, is reportedly exiting the streamer in March after six years in the position. In a media statement, Daniels said she looked forward “new adventures ahead.”

Separately, YouTube announced it is exiting the original content business, continuing to fund original programming for Black Voices and children going forward, according to Robert Kyncl, chief business officer at YouTube.

“We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” Kyncl said in a statement.

Susanne Daniels

Daniels is best known for shepherding the launch of the “Karate Kid” franchise continuation “Cobra Kai” on YouTube in 2018. Netflix acquired the rights in 2020, later greenlighting a third and fourth season. It is now one of the streamer’s most-popular series in terms of hours streamed, with a combined 190+million hours viewed through Jan. 9.

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“YouTube’s the biggest and best video platform in the world and what an exciting and tremendous experience I’ve had working to create meaningful programming for global users of all ages and backgrounds,” Daniels said. “I’m so proud that our content could contribute to the ongoing growth and success of this remarkable platform.”