Netflix Says Record 45 Million People Streamed Original Movie ‘Bird Box’ During First Week

Netflix Dec. 28 disclosed that 45 million people streamed post-apocalyptic original movie Bird Box, starring Sandra Bullock, since its Dec. 21 launch. The tally is the largest-ever over a seven-day period for the subscription streaming video pioneer.

Netflix, which does not disclose viewer statistics as a matter of policy, previously revealed that 20 million people streamed The Christmas Chronicles, starring Kirk Russell.

“Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!” Netflix tweeted.

The service didn’t say whether viewer households were global or just domestic. Netflix ended the most-recent fiscal period with 130 million paid subscribers worldwide.

Bird Box, directed by Danish filmmaker Susanne Bier, and co-starring Sarah Paulson, John Malkovich and Jacki Weaver, among others, features Bullock as a single mom attempting to save her family from a mysterious force that makes people kill themselves if they see it. Bullock and her kids are forced to escape wearing blindfolds.

Netflix has high hopes for film, agreeing to give it a limited exclusive theatrical run to appease industry awards voters.