Moviegoer Poll: 96% Plan to See Multiple Movies in Theaters This Summer

In a recent poll of moviegoers, 96% of those surveyed said they plan to see multiple movies in theaters this summer, with 64% specifying they will see five movies or more in theaters, 91% feeling that blockbusters must be seen on the big screen, and 87% saying the moviegoing experience cannot be duplicated at home.

That’s according to a Fandango poll of more than 4,000 of its ticket buyers May 3-23, 2021. Among the study’s participants, all had purchased movie tickets at least one time in the past 12 months on Fandango, with 85% having gone to the movies within the last three months.

The top five summer movies respondents most wanted to see on the big screen were:

  1. Black Widow — opening July 9
  2. A Quiet Place Part II — opening May 28
  3. F9 (Fast & Furious 9) — opening June 25
  4. The Suicide Squad— opening Aug. 6
  5. Shang-Chi and the Legend of the Ten Rings — opening Sept 3

 

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Respondents were overwhelmingly positive about their theatrical experiences, with 93% saying they were satisfied with their return to theaters and 87% saying the theaters did a great job making them feel safe.

Among those polled, 70% said they were vaccinated, with another 13% saying they were planning to get vaccinated. Also, 78% found their fellow moviegoers were more attentive than usual, with a decreased amount of texting and talking in the theater.

“Moviegoing has taken a hard hit during the pandemic, but theater chains have done an excellent job implementing new safety features so that moviegoers can return to the cinema with confidence,” Fandango chief commercial officer Kevin Shepela, said in a statement. “Our study shows that exhibitors’ hard work has paid off, with moviegoers thrilled to be back in theaters and excited for summer movie season.”

According to the Fandango study, 76% of moviegoers said theater safety policies, such as social distance seating, enhanced cleaning measures and contactless ticketing, made their experience more enjoyable, with 86% saying they were also comfortable ordering concessions. More than three-fourths (77%) said they would be comfortable inside the auditorium when capacity increases to 100%.

Report: Increased TV Services Consumption Straining Household Budgets

The proliferation of high-profile subscription streaming services is straining household budgets, according to a new consumer survey from Antennas Direct — prompting an overwhelming majority of subscribers to say that once the COVID-19 pandemic is over, they will likely cut back on the number of services.

The survey found that 50% of respondents signed up for one to two new SVOD services in 2020, bringing their monthly subscription costs above $100. Another 25% acquired three or more new services, bringing their monthly costs above $130.

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As a result, about 40% respondents said they had to limit spending elsewhere to afford TV subscriptions; 82% said they’ll cut back on TV services post-pandemic to pay bills; 33% are already planning to cut TV services post-COVID; and 39% plan to cut more than one type of service.

To cut costs, the report found that 60% of respondents currently share their streaming services with friends and family; 73% share subscriptions to make streaming more affordable for friends and family; and 65% share subscriptions to reduce costs in their own budget.

“While Americans have tolerated the financial strain that has come with
subscribing and sharing services, this simply isn’t feasible in the post-COVID world,” the report said. “The research shows that many plan to cut services and lower costs to fund household expenses or experiences outside of the home. This doesn’t just hurt providers, it hurts consumers who are forced to choose between paying their electric billing and having access to their local news to stay informed.”

Antennas Direct surveyed 1,200 consumers who regularly use cable or streaming service on subscription preferences, costs and viewing expectations.

The report echoed other studies that found the COVID-19 pandemic triggered a significant uptick in TV viewership across the country. With the majority of Americans confined to their homes, 5.4 trillion minutes of streaming and cable television was consumed in 2020, according to the Antennas Direct study.

 

Survey: One-Third of Consumers Signed Up for a New TV Service Since Summer

From July to November, one-third of consumers in Hub’s “Predicting the Pandemic” research survey had signed up for a new TV service, up six points from the summer.

The second, just-released wave of the study shows how the pandemic has accelerated the already well-established shift to online consumption of entertainment content.

During that same period, one in four canceled a TV service, up five points. All told, 40% had made at least some change to their TV subscriptions by November, nine points higher than in the summer.

The top four streaming services saw the strongest net increases among those who either added or dropped. Netflix and Disney+ were the most likely to see a net gain in November with half of those who made changes to their TV services adding Netflix and one-third adding Disney+. Meanwhile, only single-digit percentages dropped each of these services.

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On the other hand, consumers were much more likely to drop a live TV service than to add one. Half of those who made TV service changes dropped a live TV streaming service (such as YouTube TV, Hulu + Live TV or Sling TV). One-third dropped a traditional cable, satellite or telco TV subscription. Fewer than one in five added either type of service.

Use of free, ad-supported TV platforms (AVODs) continued to accelerate, including the newly launched, free version of Peacock. AVOD use continued the upward trend seen in the summer with the percent using each major service up since July (and use in July was higher than February, before the start of the crisis). Peacock, released to the general public in mid-July, has quickly become the third-most watched AVOD service, behind the Roku Channel and Tubi.

With many films skipping theatrical release due to COVID, consumer purchase of first-run movies from streaming platforms has jumped significantly. One-fourth of all TV consumers in November said they’d purchased a first-run movie from a streamer, up from fewer than one in five over the summer.

Among those who currently owned a Smart TV, 26% said they purchased their Smart TV during the pandemic — up a full 12 points from July.

“If there were any doubts that some of the changes we’re seeing in leisure habits are here to stay, those doubts were erased when Warner Bros. announced that its entire slate of 2021 films would be released on HBO Max at the same time as theaters,” said Peter Fondulas, principal at Hub and co-author of the study, in a statement. “And with providers like Comcast deciding to impose data caps across its entire footprint as of Jan. 1, it’s clear that many companies agree that streaming content is now the new normal.”

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The hub study surveyed 3,000 U.S. consumers, age 14-74, who watched at least 1 hour of TV per week. The data were collected in October and November 2020.

‘National Lampoon’s Christmas Vacation,’ ‘Elf’ Top Favorite Holiday Films in Redbox Customer Survey

National Lampoon’s Christmas Vacation was the top classic and Elf the top post-2000 film in a Redbox customer survey on favorite holiday movies. The survey of 402 “engaged Redbox customers” took place Nov. 9-15.

National Lampoon’s Christmas Vacation is a 1989 comedy film starring Chevy Chase as Clark Griswold, a man who loves Christmas but whose plans to give his family the best Christmas ever are repeatedly spoiled by everything from a trapped squirrel to a Scrooge-like boss. Beverly D’Angelo, Randy Quaid and Juliette Lewis also star.

Elf, directed by Jon Favreau, is a 2003 comedy with Will Ferrell as Buddy, a human who was adopted and raised by Santa’s elves. When he discovers he’s not a real elf he travels to New York City to meet up with his real dad, a curmudgeonly book publisher.

Survey results were:

What is your favorite classic holiday movie?

  1. National Lampoon’s Christmas Vacation
  2. It’s A Wonderful Life
  3. A Christmas Story
  4. Home Alone
  5. A Charlie Brown Christmas

 

What’s your favorite tradition around the holidays?

  1. Watch holiday movies
  2. Put up holiday decorations
  3. Cook holiday meals
  4. Listen to holiday music
  5. Buy presents

 

Which is your favorite holiday movie made since 2000?

  1. Elf
  2. The Polar Express
  3. Seuss’ The Grinch
  4. Love Actually
  5. Bad Santa

 

Redbox is running a “Merry Movie Nights” promotion, featuring holiday hits at the Box, including Last Christmas, Christmas Under the Stars, Dr. Seuss’ The Grinch, Elf and The Nightmare Before Christmas; Christmas classics and family favorites On Demand, including The Polar Express, Home Alone, A Christmas Story, National Lampoon’s Christmas Vacation and How the Grinch Stole Christmas; holiday romances On Demand, including The Holiday, Love Actually, Last Holiday, Serendipity, The Best Man Holiday and Just Friends; and “Not Really Christmas Movies,” including Die Hard, Edward Scissorhands, Gremlins, Why Him, Harry Potter & The Sorcerer’s Stone and Trading Places.

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Redbox also has holiday movie channels, holiday music and a yule log fireplace channel coming out soon for Free Live TV.

Atom Tickets Survey: Three-Quarters of U.S. Moviegoers Ready to Return to Theaters in a Month

Moviegoers are more eager to return to theaters than they were back in May, according to a new Aug. 17 “Return to Moviegoing” survey from ticketing service Atom Tickets.

Nearly three-quarters (74%) of consumers said they were ready to return to theaters within one month and 40% said they are ready to return to theaters immediately, up from 59% and 25% respectively, in a May survey. On the flipside, only 0.8% said they never plan to return to theaters and 15% said they would wait until there is a vaccine for the coronavirus, down from 21% in May.

The August survey received more than 16,000 U.S. digital moviegoer responses, according to Atom.

When asked to identify the most important safety measure to make them feel confident about going back to a movie theater, having spaced seating in the theater auditorium remained the most critical safety feature with 34% saying this was a key condition. The next most critical safety measure noted by moviegoers was staff and guests wearing masks at 30%, more than doubling in importance from Atom’s May survey (14%) and rising in importance over heightened theater cleaning procedures at 13% (down from 21% in May). Of note, 85% of August moviegoers surveyed said that they plan on wearing a mask even if it is not required by the theater or local government.

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The contactless trend that’s surging in the food and retail industries continues to be top-of-mind for moviegoers, with 87% of moviegoers surveyed in August saying that purchasing digital tickets from their own device and eliminating the need to interact with a cashier is an important safety measure, relatively flat with May findings (88%). Concessions may also look different in a post-COVID world, with customers leaning into ordering ahead and picking up their items instead of waiting in lines and being served directly over the counter. Of those who had never pre-ordered movie theater concessions, 68% said they are now likely to try it (up from 61% in May). Among those that had previously preordered their movie snacks, 90% said they would do it again.

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“We’re encouraged by this new survey and believe it’s a good sign for the movie industry. Our data also showed that eagerness to return to the movies has more to do with how often you went to the movies before the pandemic rather than by age or region,” Matthew Bakal, chairman and co-founder of Atom Tickets, said in a statement. “I’m pleased to see the heightened interest in safety measures including pre-ordering tickets and concessions. We know people want to enjoy the movies together with friends and family and will do so responsibly.”

The survey also revealed new films will get most moviegoers to return to the big screen, with 49% of those surveyed saying they would rather wait for new movies to be released before returning versus 35% who said they would return to cinemas to see re-releases of classic movies. Also, according to the survey, the 2020 films that moviegoers were most excited to see on the big screen were Black WidowWonder Woman 1984 and the “James Bond” movie No Time to Die. For 2021, moviegoers were eager to see The Eternals from Marvel Studios, The Batman and Jurassic World: Dominion.

Complementing new safety and cleaning guidelines by movie theaters, Atom has launched new buffered seating maps and Safety Guidelines on their app and website.

‘Little Women’ Top Movie, ‘ This is Us’ Top Show Moms Want to See for Mother’s Day in FandangoNow Survey

Moms have picked Greta Gerwig’s Little Women as the top movie and “This Is Us” as the top show celebrating motherhood that they want to stream this Mother’s Day weekend, according to a survey by FandangoNow.

FandangoNow, Fandango’s transactional video-on-demand service, surveyed more than 1,000 moms this week and found:

  • 84% are bonding with family members while streaming classics at home.
  • 81% plan to stream a movie or TV show as part of their Mother’s Day plans.
  • 77% will stream more this Mother’s Day than ever before.

 

The top 10 movies about motherhood that moms want to stream with family this weekend are:

  1. Little Women (2019)
  2. Steel Magnolias *
  3. Incredibles 2
  4. Bad Moms
  5. Mamma Mia *
  6. Maleficent
  7. Freaky Friday (2003)
  8. The Joy Luck Club
  9. Soul Food
  10. The Farewell *

 

The top 10 shows about motherhood that moms want to stream with family this weekend are:

  1. “This is Us”
  2. “Modern Family”
  3. “Big Little Lies”*
  4. “Mom” *
  5. “Gilmore Girls” *
  6. “Fuller House” *
  7. “Fresh Off the Boat”
  8. “Queen Sugar”
  9. “Jane the Virgin”
  10. “Good Girls”

 

* indicates title is on sale on FandangoNow

“There are certain movies that make you think about the motherly influences in your life, and there’s nothing better than watching a movie that celebrates those heroes on a weekend meant to celebrate motherhood,” said Fandango correspondent Nikki Novak in a statement. “These movies evoke a sense of warmth, humor, joy and unconditional love — all the great qualities of our wonderful mothers and mother figures.”

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Survey: More Than One-Third of Streaming Subscribers Share Accounts

More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%) and acquaintances/strangers they do not live with (2%).

The Manifest surveyed 401 people in the United States about their streaming habits between April 7-10, 2020.

Overall, three-quarters of streaming customers (74%) share their account with at least one other person, either within or outside of their household.

Echoing other surveys during the COVID-19 pandemic, nearly half (47%) of streaming subscribers in the Manifest survey said they have increased their time on streaming platforms in the past 30 days. Meanwhile, 36% say their streaming time has remained the same, and 5% say they watch less streaming content than before.

Netflix is the most popular streaming service, with 75% of people saying they pay for it. The next most popular streaming services are Amazon Prime Video (56%) and Hulu (40%).

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New Survey Suggests Fee, Ad Limits Among U.S. OTT Video Consumers

A majority of survey respondents (59%) are not willing to pay more than $20 a month for over-the-top video services, according to new data from more than 2,600 U.S. consumers by The Trade Desk. Another 75% of consumers will not pay more than $30 a month.

The online survey was conducted by YouGov from Nov. 19-21, 2019, with a total sample size of 2,613 adults in the U.S.

As more TV content providers launch streaming services in 2020, the results highlight the subscription fatigue threshold for TV streaming services, where on-demand movies, TV shows and live events can be accessed by connected devices such as smart TVs and mobile devices.

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“With consumers experiencing subscription fatigue and unwilling to subscribe to more than one or two premium services, broadcasters have to figure out how to continue to fund this new golden age of TV,” Brian Stempeck, chief strategy officer of The Trade Desk, said in a statement.

More than half of U.S. households (53%) subscribe to Netflix, followed by Amazon Prime Video (43%) and Disney-owned Hulu (29%).

In addition, with some media companies pushing ad-supported VOD, the survey found the leading cause of frustration with ads is having to watch the same commercial repeatedly (cited by 46% of respondents).

More than half (53%) of U.S. consumers would be open to watching ads (every other episode of their favorite show) if it meant lowering the cost of subscription streaming services.

More than two-thirds (68%) of U.S. consumers (with no preference to tailored TV ads) would be willing to watch ads relevant to their interests if it meant watching fewer ads overall.

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More than half (51%) of respondents who watch new episodes of their streaming TV show on an app, after it premieres, watch on a smart TV.

As more U.S. consumers watch TV content via streaming services, content providers are under pressure to produce new premium content that drives membership and viewership. This research suggests, however, that there are hard limits to consumer appetite for subscription-based services.

The survey indicates a willingness from consumers for streaming services supported by ads, particularly if the format and pacing of commercial breaks differ from traditional TV content.

More than half (53%) of respondents are willing to watch ads every other episode to lower their monthly costs on a device that doesn’t show any ads. Forty percent of consumers would prefer ads tailored to their interests and preferences, but, among those who said they wouldn’t, that number increases to more than two-thirds (68%) if it meant they would see fewer ads.

Despite the mobile nature of streaming apps, consumers have shown they still prefer to view content on the largest screen in their home – the television. More than half (51%) of those consumers who watch new episodes of their favorite shows on an app after it premieres watch a TV show on their connected televisions, rather than a mobile device or on their personal computer.

“This [research] indicates that ads will fund the future of streaming TV, and that broadcasters and advertisers have an opportunity to improve the advertising experience in a way that simply is not possible with traditional, linear TV,” Stempeck said.

 

Fandango Survey Finds Women Increasingly Interested in Movies Employing Women Onscreen and Off

In honor of International Women’s Day March 8, Fandango has released surveys of two different samples of more than 1,000 female moviegoers (conducted in March 2018 and again in March 2019) and found increased interest in movies employing women onscreen and off.

Among the findings:

  • In 2018, 85% women identified themselves as the decisionmakers when picking movies for family and friends. In 2019, 87% say they are the decisionmakers.
  • In 2018, 75% of women wanted to see more female ensembles on the big screen. In 2019, 85% would like to see more female ensembles.
  • In 2018, 57% preferred female-driven stories presented by female filmmakers/writers. In 2019, 63% prefer female-driven stories told by female filmmakers/writers.

“It’s clear from our survey that more female moviegoers want to see women-driven stories told by female filmmakers and directors,” Fandango correspondent Alicia Malone said in a statement. “There are so many talented filmmakers deserving opportunities to make their movies. With growing conversation and demand for representation in the film industry, I’m excited to see more diverse offerings in the future.”

In celebration of Malone’s new book, The Female Gaze: Essential Movies Made by WomenFandangoNOW, Fandango’s TVOD service, is highlighting a curated selection of classic movies cited in the book, including Penny Marshall’s Big and A League of Their Own, Greta Gerwig’s Lady Bird, Gurinda Chadha’s Bend It Like Beckham, Chloe Zhao’s The Rider, and Amy Heckerling’s Clueless.

Fandango is also hosting two South by Southwest Film Festival panels with Malone March 8 and March 11 to discuss the evolving images and views of women’s representation on the big screen over the last few years.

‘Black Panther’ Top Pick for Best Picture Oscar in Fandango Fan Survey

Black Panther was the top pick in the Best Picture race, while Rami Malek (Bohemian Rhapsody) and Lady Gaga (A Star Is Born) were the favorites in the Best Actor and Actress categories, in a survey of more than 3,000 movie fans on ticketing site Fandango and its VOD platform FandangoNow.

First-time nominee in the Best Director category, Spike Lee, was the fans’ choice for his work on BlackKklansman.

The Academy Awards will be announced Feb. 24.

“Fans came to the theater in droves and helped make Black Panther a cultural phenomenon, and now they want to see the film take home a big win for Wakanda,” said Fandango managing editor Erik Davis in a statement. “Moviegoers are also rooting for powerhouse musical performances this year, with Star Is Born’s Lady Gaga and Bohemian Rhapsody‘s Rami Malek getting the top fan honors in the acting races. While it’s hard to believe this is Spike Lee’s first directorial nod, Fandango fans feel it would be a delight to see the Academy do the right thing and give a well-deserved award to the BlacKkKlansman director.”

FandangoNow is also offering fans the opportunity to watch four Oscar contenders — Green Book, The Favourite, Free Solo and Mary Queen of Scots — for 30% off with the code “FNOWOscar.” The promotion ends Feb. 21.

Fans can find this year’s nominees on FandangoNow’s curated Oscars list here. Fandango has also created a downloadable Oscar ballot with Rotten Tomatoes’ Tomatometer scores for all the nominated films.

Complete results of the survey were:

 

Best Picture

Black Panther – 24%

Bohemian Rhapsody – 19%

A Star Is Born – 18%

Green Book – 14%

BlacKkKlansman – 8%

Roma – 7%

The Favourite – 6%

Vice – 4%

 

Best Leading Actor

Rami Malek, Bohemian Rhapsody – 44%

Bradley Cooper, A Star Is Born – 20%

Christian Bale, Vice – 19%

Viggo Mortensen, Green Book – 11%\

Willem Dafoe, At Eternity’s Gate – 6%

 

Best Leading Actress

Lady Gaga, A Star Is Born – 42%

Glenn Close, The Wife – 22%

Olivia Colman, The Favourite – 13%

Melissa McCarthy, Can You Ever Forgive Me? – 13%

Yalitza Aparicio, Roma – 10%

 

Best Supporting Actor

Mahershala Ali, Green Book – 40%

Sam Elliott, A Star Is Born – 28%

Adam Driver, BlacKkKlansman – 16%

Sam Rockwell, Vice – 10%

Richard E. Grant, Can You Ever Forgive Me? – 6%

 

Best Supporting Actress

Regina King, If Beale Street Could Talk – 35%

Emma Stone, The Favourite – 24%

Amy Adams, Vice – 19%

Rachel Weisz, The Favourite – 15%

Marina de Tavira, Roma – 7%

 

Best Director

Spike Lee, BlacKkKlansman – 36%

Alfonso Cuarón, Roma – 25%

Adam McKay, Vice – 18%

Yorgos Lanthimos, The Favourite – 14%

Pawel Pawlikowski, Cold War – 7%

 

Best Animated Feature

Spider-Man: Into the Spider-Verse – 50%

Incredibles 2 – 24%

Isle of Dogs – 15%

Ralph Breaks the Internet – 10%

Mirai – 1%

 

Best Original Screenplay

Green Book – 38%

The Favourite – 21%

Vice – 17%

Roma – 17%

First Reformed – 7%

 

Best Adapted Screenplay

A Star Is Born – 38%

BlacKkKlansman – 23%

If Beale Street Could Talk – 20%

The Ballad of Buster Scruggs – 10%

Can You Ever Forgive Me? – 9%

 

Best Original Song

“Shallow” from A Star Is Born – 52%

“All The Stars” from Black Panther – 22%

“The Place Where Lost Things Go” from Mary Poppins Returns – 14%

“When a Cowboy Trades His Spurs For Wings” from The Ballad of Buster Scruggs – 6%

“I’ll Fight” from RBG – 6%