Atom Tickets Survey: Three-Quarters of U.S. Moviegoers Ready to Return to Theaters in a Month

Moviegoers are more eager to return to theaters than they were back in May, according to a new Aug. 17 “Return to Moviegoing” survey from ticketing service Atom Tickets.

Nearly three-quarters (74%) of consumers said they were ready to return to theaters within one month and 40% said they are ready to return to theaters immediately, up from 59% and 25% respectively, in a May survey. On the flipside, only 0.8% said they never plan to return to theaters and 15% said they would wait until there is a vaccine for the coronavirus, down from 21% in May.

The August survey received more than 16,000 U.S. digital moviegoer responses, according to Atom.

When asked to identify the most important safety measure to make them feel confident about going back to a movie theater, having spaced seating in the theater auditorium remained the most critical safety feature with 34% saying this was a key condition. The next most critical safety measure noted by moviegoers was staff and guests wearing masks at 30%, more than doubling in importance from Atom’s May survey (14%) and rising in importance over heightened theater cleaning procedures at 13% (down from 21% in May). Of note, 85% of August moviegoers surveyed said that they plan on wearing a mask even if it is not required by the theater or local government.

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The contactless trend that’s surging in the food and retail industries continues to be top-of-mind for moviegoers, with 87% of moviegoers surveyed in August saying that purchasing digital tickets from their own device and eliminating the need to interact with a cashier is an important safety measure, relatively flat with May findings (88%). Concessions may also look different in a post-COVID world, with customers leaning into ordering ahead and picking up their items instead of waiting in lines and being served directly over the counter. Of those who had never pre-ordered movie theater concessions, 68% said they are now likely to try it (up from 61% in May). Among those that had previously preordered their movie snacks, 90% said they would do it again.

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“We’re encouraged by this new survey and believe it’s a good sign for the movie industry. Our data also showed that eagerness to return to the movies has more to do with how often you went to the movies before the pandemic rather than by age or region,” Matthew Bakal, chairman and co-founder of Atom Tickets, said in a statement. “I’m pleased to see the heightened interest in safety measures including pre-ordering tickets and concessions. We know people want to enjoy the movies together with friends and family and will do so responsibly.”

The survey also revealed new films will get most moviegoers to return to the big screen, with 49% of those surveyed saying they would rather wait for new movies to be released before returning versus 35% who said they would return to cinemas to see re-releases of classic movies. Also, according to the survey, the 2020 films that moviegoers were most excited to see on the big screen were Black WidowWonder Woman 1984 and the “James Bond” movie No Time to Die. For 2021, moviegoers were eager to see The Eternals from Marvel Studios, The Batman and Jurassic World: Dominion.

Complementing new safety and cleaning guidelines by movie theaters, Atom has launched new buffered seating maps and Safety Guidelines on their app and website.

‘Little Women’ Top Movie, ‘ This is Us’ Top Show Moms Want to See for Mother’s Day in FandangoNow Survey

Moms have picked Greta Gerwig’s Little Women as the top movie and “This Is Us” as the top show celebrating motherhood that they want to stream this Mother’s Day weekend, according to a survey by FandangoNow.

FandangoNow, Fandango’s transactional video-on-demand service, surveyed more than 1,000 moms this week and found:

  • 84% are bonding with family members while streaming classics at home.
  • 81% plan to stream a movie or TV show as part of their Mother’s Day plans.
  • 77% will stream more this Mother’s Day than ever before.

 

The top 10 movies about motherhood that moms want to stream with family this weekend are:

  1. Little Women (2019)
  2. Steel Magnolias *
  3. Incredibles 2
  4. Bad Moms
  5. Mamma Mia *
  6. Maleficent
  7. Freaky Friday (2003)
  8. The Joy Luck Club
  9. Soul Food
  10. The Farewell *

 

The top 10 shows about motherhood that moms want to stream with family this weekend are:

  1. “This is Us”
  2. “Modern Family”
  3. “Big Little Lies”*
  4. “Mom” *
  5. “Gilmore Girls” *
  6. “Fuller House” *
  7. “Fresh Off the Boat”
  8. “Queen Sugar”
  9. “Jane the Virgin”
  10. “Good Girls”

 

* indicates title is on sale on FandangoNow

“There are certain movies that make you think about the motherly influences in your life, and there’s nothing better than watching a movie that celebrates those heroes on a weekend meant to celebrate motherhood,” said Fandango correspondent Nikki Novak in a statement. “These movies evoke a sense of warmth, humor, joy and unconditional love — all the great qualities of our wonderful mothers and mother figures.”

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Survey: More Than One-Third of Streaming Subscribers Share Accounts

More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%) and acquaintances/strangers they do not live with (2%).

The Manifest surveyed 401 people in the United States about their streaming habits between April 7-10, 2020.

Overall, three-quarters of streaming customers (74%) share their account with at least one other person, either within or outside of their household.

Echoing other surveys during the COVID-19 pandemic, nearly half (47%) of streaming subscribers in the Manifest survey said they have increased their time on streaming platforms in the past 30 days. Meanwhile, 36% say their streaming time has remained the same, and 5% say they watch less streaming content than before.

Netflix is the most popular streaming service, with 75% of people saying they pay for it. The next most popular streaming services are Amazon Prime Video (56%) and Hulu (40%).

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New Survey Suggests Fee, Ad Limits Among U.S. OTT Video Consumers

A majority of survey respondents (59%) are not willing to pay more than $20 a month for over-the-top video services, according to new data from more than 2,600 U.S. consumers by The Trade Desk. Another 75% of consumers will not pay more than $30 a month.

The online survey was conducted by YouGov from Nov. 19-21, 2019, with a total sample size of 2,613 adults in the U.S.

As more TV content providers launch streaming services in 2020, the results highlight the subscription fatigue threshold for TV streaming services, where on-demand movies, TV shows and live events can be accessed by connected devices such as smart TVs and mobile devices.

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“With consumers experiencing subscription fatigue and unwilling to subscribe to more than one or two premium services, broadcasters have to figure out how to continue to fund this new golden age of TV,” Brian Stempeck, chief strategy officer of The Trade Desk, said in a statement.

More than half of U.S. households (53%) subscribe to Netflix, followed by Amazon Prime Video (43%) and Disney-owned Hulu (29%).

In addition, with some media companies pushing ad-supported VOD, the survey found the leading cause of frustration with ads is having to watch the same commercial repeatedly (cited by 46% of respondents).

More than half (53%) of U.S. consumers would be open to watching ads (every other episode of their favorite show) if it meant lowering the cost of subscription streaming services.

More than two-thirds (68%) of U.S. consumers (with no preference to tailored TV ads) would be willing to watch ads relevant to their interests if it meant watching fewer ads overall.

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More than half (51%) of respondents who watch new episodes of their streaming TV show on an app, after it premieres, watch on a smart TV.

As more U.S. consumers watch TV content via streaming services, content providers are under pressure to produce new premium content that drives membership and viewership. This research suggests, however, that there are hard limits to consumer appetite for subscription-based services.

The survey indicates a willingness from consumers for streaming services supported by ads, particularly if the format and pacing of commercial breaks differ from traditional TV content.

More than half (53%) of respondents are willing to watch ads every other episode to lower their monthly costs on a device that doesn’t show any ads. Forty percent of consumers would prefer ads tailored to their interests and preferences, but, among those who said they wouldn’t, that number increases to more than two-thirds (68%) if it meant they would see fewer ads.

Despite the mobile nature of streaming apps, consumers have shown they still prefer to view content on the largest screen in their home – the television. More than half (51%) of those consumers who watch new episodes of their favorite shows on an app after it premieres watch a TV show on their connected televisions, rather than a mobile device or on their personal computer.

“This [research] indicates that ads will fund the future of streaming TV, and that broadcasters and advertisers have an opportunity to improve the advertising experience in a way that simply is not possible with traditional, linear TV,” Stempeck said.

 

Fandango Survey Finds Women Increasingly Interested in Movies Employing Women Onscreen and Off

In honor of International Women’s Day March 8, Fandango has released surveys of two different samples of more than 1,000 female moviegoers (conducted in March 2018 and again in March 2019) and found increased interest in movies employing women onscreen and off.

Among the findings:

  • In 2018, 85% women identified themselves as the decisionmakers when picking movies for family and friends. In 2019, 87% say they are the decisionmakers.
  • In 2018, 75% of women wanted to see more female ensembles on the big screen. In 2019, 85% would like to see more female ensembles.
  • In 2018, 57% preferred female-driven stories presented by female filmmakers/writers. In 2019, 63% prefer female-driven stories told by female filmmakers/writers.

“It’s clear from our survey that more female moviegoers want to see women-driven stories told by female filmmakers and directors,” Fandango correspondent Alicia Malone said in a statement. “There are so many talented filmmakers deserving opportunities to make their movies. With growing conversation and demand for representation in the film industry, I’m excited to see more diverse offerings in the future.”

In celebration of Malone’s new book, The Female Gaze: Essential Movies Made by WomenFandangoNOW, Fandango’s TVOD service, is highlighting a curated selection of classic movies cited in the book, including Penny Marshall’s Big and A League of Their Own, Greta Gerwig’s Lady Bird, Gurinda Chadha’s Bend It Like Beckham, Chloe Zhao’s The Rider, and Amy Heckerling’s Clueless.

Fandango is also hosting two South by Southwest Film Festival panels with Malone March 8 and March 11 to discuss the evolving images and views of women’s representation on the big screen over the last few years.

‘Black Panther’ Top Pick for Best Picture Oscar in Fandango Fan Survey

Black Panther was the top pick in the Best Picture race, while Rami Malek (Bohemian Rhapsody) and Lady Gaga (A Star Is Born) were the favorites in the Best Actor and Actress categories, in a survey of more than 3,000 movie fans on ticketing site Fandango and its VOD platform FandangoNow.

First-time nominee in the Best Director category, Spike Lee, was the fans’ choice for his work on BlackKklansman.

The Academy Awards will be announced Feb. 24.

“Fans came to the theater in droves and helped make Black Panther a cultural phenomenon, and now they want to see the film take home a big win for Wakanda,” said Fandango managing editor Erik Davis in a statement. “Moviegoers are also rooting for powerhouse musical performances this year, with Star Is Born’s Lady Gaga and Bohemian Rhapsody‘s Rami Malek getting the top fan honors in the acting races. While it’s hard to believe this is Spike Lee’s first directorial nod, Fandango fans feel it would be a delight to see the Academy do the right thing and give a well-deserved award to the BlacKkKlansman director.”

FandangoNow is also offering fans the opportunity to watch four Oscar contenders — Green Book, The Favourite, Free Solo and Mary Queen of Scots — for 30% off with the code “FNOWOscar.” The promotion ends Feb. 21.

Fans can find this year’s nominees on FandangoNow’s curated Oscars list here. Fandango has also created a downloadable Oscar ballot with Rotten Tomatoes’ Tomatometer scores for all the nominated films.

Complete results of the survey were:

 

Best Picture

Black Panther – 24%

Bohemian Rhapsody – 19%

A Star Is Born – 18%

Green Book – 14%

BlacKkKlansman – 8%

Roma – 7%

The Favourite – 6%

Vice – 4%

 

Best Leading Actor

Rami Malek, Bohemian Rhapsody – 44%

Bradley Cooper, A Star Is Born – 20%

Christian Bale, Vice – 19%

Viggo Mortensen, Green Book – 11%\

Willem Dafoe, At Eternity’s Gate – 6%

 

Best Leading Actress

Lady Gaga, A Star Is Born – 42%

Glenn Close, The Wife – 22%

Olivia Colman, The Favourite – 13%

Melissa McCarthy, Can You Ever Forgive Me? – 13%

Yalitza Aparicio, Roma – 10%

 

Best Supporting Actor

Mahershala Ali, Green Book – 40%

Sam Elliott, A Star Is Born – 28%

Adam Driver, BlacKkKlansman – 16%

Sam Rockwell, Vice – 10%

Richard E. Grant, Can You Ever Forgive Me? – 6%

 

Best Supporting Actress

Regina King, If Beale Street Could Talk – 35%

Emma Stone, The Favourite – 24%

Amy Adams, Vice – 19%

Rachel Weisz, The Favourite – 15%

Marina de Tavira, Roma – 7%

 

Best Director

Spike Lee, BlacKkKlansman – 36%

Alfonso Cuarón, Roma – 25%

Adam McKay, Vice – 18%

Yorgos Lanthimos, The Favourite – 14%

Pawel Pawlikowski, Cold War – 7%

 

Best Animated Feature

Spider-Man: Into the Spider-Verse – 50%

Incredibles 2 – 24%

Isle of Dogs – 15%

Ralph Breaks the Internet – 10%

Mirai – 1%

 

Best Original Screenplay

Green Book – 38%

The Favourite – 21%

Vice – 17%

Roma – 17%

First Reformed – 7%

 

Best Adapted Screenplay

A Star Is Born – 38%

BlacKkKlansman – 23%

If Beale Street Could Talk – 20%

The Ballad of Buster Scruggs – 10%

Can You Ever Forgive Me? – 9%

 

Best Original Song

“Shallow” from A Star Is Born – 52%

“All The Stars” from Black Panther – 22%

“The Place Where Lost Things Go” from Mary Poppins Returns – 14%

“When a Cowboy Trades His Spurs For Wings” from The Ballad of Buster Scruggs – 6%

“I’ll Fight” from RBG – 6%

Netflix Ranked No. 2 TV Network in Popularity

Netflix is ranked the second most-popular TV network behind Discovery Channel, according to new data from YouGov.

In a survey of more than 5,500 adults through May 28, Redwood City, Calif.-based YouGov found 76% of respondents viewed Netflix favorably — about the same as Discovery Channel.

Other channels in the Top 10 included National Geographic Channels, History, The Weather Channel, Animal Planet, PBS, AMC Networks, A&E Networks and FX. TNT, HBO, ABC, CBS ranked 12th-15th, respectively.

The findings come as support for the subscription streaming video pioneer has fallen 16% among Republicans, while increasing 15% among Democrats.

While Netflix has largely avoided politics, it’s two most prominent executives — Reed Hastings and Ted Sarandos — are Democrats. Sarandos’ wife Nicole was U.S. Ambassador to the Bahamas during the Obama Administration. The couple gave more than $500,000 to the Obama presidential campaign in 2012.

The Sarandos were also largely responsible for convincing Barack Obama and his wife Michelle to recently ink a production deal with the SVOD behemoth.

Earlier this year, Netflix signed former Obama national security advisor Susan Rice to its board of directors.

Netflix cut its teeth in the political talk show genre with Chelsea Chandler’s “Chelsea,” which streamed for two years through 2017. It now hosts a periodic talk show format series with David Letterman, whose first guest was Barack Obama.

Last month, it started streaming “The Break with Michelle Wolf,” a late-night talk show starring the comic who infamously savaged the press and White House, including press secretary Sarah Huckabee Sanders, during the White House Correspondents Dinner in April.

That said, only 5% of YouGov respondents viewed Netflix negatively, with 17% neutral and 2% claiming to have never heard of Netflix.

Speaking at the New York Paley Center for Media May 29, Sarandos responded to allegations Netflix skews toward the left politically.

“This is not The Obama Network,” said Sarandos, as reported by Variety. “There’s no political slant to the programming.”