The skyrocketing ride for the video game industry shows no signs of slowing. New data from The NPD Group found that sales of games, hardware and accessories hit a record $4.6 billion in February, up 35% from $3.4 billion in the previous-year period.
The cross-category spike is due in part to year-over-year comparisons with a non-COVID-19 month versus the current climate that has seen a spike in gaming underscored by new consoles from Microsoft’s Xbox platform and Sony Interactive Entertainment’s PlayStation 5, as well as government-mandated isolation.
Year-to-date spending was up 39% to $9.31 billion, from $6.7 billion a year ago. Hardware revenue increased 121% to $406 million, from $335.5 million. Notably, Nintendo’s Switch game unit outsold the PS5 in February, with unit sales and revenue rivaling the 2009 debut the Nintendo Wii.
Accessories spiked 41% to $195 million from $138.3 million, while packaged media and digital content revenue increased 30% to $3.99 billion, from $3.06 billion a year earlier.
The top-selling game in February was Nintendo’s Super Mario 3D World + Bowser’s Fury, which supplanted Activision’s Call of Duty: Black Ops Cold War.