From NBCUniversal’s Peacock platform live-streaming to Netflix, Disney+ and Amazon Prime Video, among others, showcasing content, Super Bowl LVI Feb. 13 witnessed more than the Los Angeles Rams’ thrilling 23-20 comeback win over the Cincinnati Bengals.
The nation’s largest annual media event, which paid tribute to the Rams’ SoFi Stadium home’s close proximity to rap music’s roots in neighboring Compton with a halftime show featuring ’90s legends Snoop Dogg, Eminem, Dr. Dre and Mary J Blige, among others, saw Hollywood Studios and SVOD spend big to advertise upcoming movies.
Action-packed time-travel spectacle The Adam Project, co-starring Ryan Reynolds, led Netflix’s supersized movie preview. The streaming behemoth also rolled out sneak peeks of new 2022 movies headlined by Kevin Hart and Mark Walhberg (Me Time), Millie Bobby Brown and Henry Cavill (Enola Holmes 2), Daniel Craig (Knives Out 2), Ryan Gosling (The Gray Man), Jonah Hill and Eddie Murphy (You People), Jennifer Lopez (The Mother), Jamie Foxx (Day Shift), Charlize Theron and Kerry Washington (The School for Good and Evil), and Jason Momoa (Slumberland).
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Disney+ debuted an ad featuring actress/rapper/comedian Awkwafina sharing that the 2-year-old streaming service has the greatest movies and shows of all time — the GOATs, literally. The promo took viewers through the Disney+ offices, which were revealed to be the home of the GOATs from Disney, Pixar, Marvel, Star Wars and National Geographic. More than 30 goats in the promo represented many fan-favorite characters, including Captain America, Chewbacca, Cruella, Woody and Homer Simpson.
The streamer also highlighted upcoming series “Moon Knight,” featuring Oscar Isaac as an ex-CIA agent with multiple personalities. Disney also aired an ad for upcoming Marvel Studios superhero actioner Doctor Strange in the Multiverse of Madness starring Benedict Cumberbatch.
Amazon Prime Video released its first official teaser trailer for its highly anticipated new series, “The Lord of the Rings: The Rings of Power.”
The 60-second commercial offered viewers their first-ever audio-visual glimpses of J.R.R. Tolkien’s fabled Second Age, unveiling a brand-new legend from Amazon Studios and showrunners J.D. Payne and Patrick McKay set to begin streaming weekly on Sept. 2. Featuring a selection of characters from the ensemble cast — such as Elves, Dwarves and Orcs — and Arda-spanning environments, the teaser trailer took viewers on an action-packed journey filled with wonder and excitement in true cinematic splendor.
AMC Networks, which includes streaming platform AMC+, ran an ad showcasing its new Anne Rice series, “Interview With the Vampire,” the final seasons of “Better Call Saul” and “The Walking Dead,” “Killing Eve,” and pending anthology series “Tales of the Walking Dead.”
Universal Pictures streamed an ad showcasing two generations of “Jurassic” franchise stars, with Chris Pratt and Bryce Dallas Howard joined by Oscar-winner Laura Dern, Jeff Goldblum and Sam Neill for this summer’s tentpole release Jurassic World: Dominion, which the studio claims is a “bold, timely and breathtaking new adventure that spans the globe.”