Netflix Marketing Kids & Family Summer Content with Branded ‘Activity Truck’

Netflix is hitting the road this summer to help market its kids and family movies and TV shows to consumers. The streamer June 30 announced it is bringing new films and series each week to subscribers’ kids through the summer.

To help get out the word on its “summer guide,” Netflix is driving a branded “activity truck” cross country featuring content character meet and greets, giveaways, and photo opportunities. 

Activity truck stops include Los Angeles (July 9), San Diego (July 10). Long Beach, Calif., (July 12), Chicago (July 16), Minneapolis (July 19), Boston (July 23 and 24), Atlanta (July 31 and Aug.  1), Houston (Aug. 14) and Miami (Aug. 28).

The Netflix Family Summer 2022 slate includes “The Sea Beast,” “13: The Musical,” “Lost Ollie,” “Ivy & Bean,” “CoComelon,” “Gabby’s Dollhouse,” “Action Pack,” “Kung Fu Panda: The Dragon Knight,” “The Cuphead Show!” and “Jurassic World: Camp Cretaceous.”

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Rise of the Teenage Mutant Ninja Turtles: The Movie (Aug. 5)

Rise of the Teenage Mutant Ninja Turtles: The Movie – (Clockwise) Raphael (voiced by Omar Benson Miller), Michelangelo (voiced by Brandon Mychal Smith), Leonardo (voiced by Ben Schwartz), April O’Neil (voiced by Kat Graham), and Donatello (voiced by Josh Brener). Cr: Netflix © 2022

The Musical (Aug. 12-13)

13 The Musical. (L to R) Debra Messing as Jessica, Eli Golden as Evan, Peter Hermann as Joel in 13 The Musical. Cr. Alan Markfield/Netflix © 2022.

 

“The Cuphead Show!” (Aug. 19)

“Lost Ollie” (Aug. 24)

Lost Ollie. (L to R) Rosy (voiced by Mary J. Blige), Ollie (voiced by Jonathan Groff), Zozo (voiced by Tim Blake Nelson) in episode 101 of Lost Ollie. Cr. Courtesy Of Netflix © 2022