Roku Launches Branded Soundbar, Subwoofer

Roku Sept. 4 announced it is expanding its portfolio of premium audio products to include a sound bar and wireless subwoofer.

The Roku Smart Soundbar is an easy way to add premium sound movie, TV and music streaming to any TV with an HDMI input. The optional Roku Wireless Subwoofer expands the Roku Smart Soundbar with deeper, richer bass.

Both products can be pre-ordered from for $179.99 each. General availability at Best Buy and is also expected in October.

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“The Roku Smart Soundbar is a great value and makes it easier than ever to add incredible sound and powerful streaming to any TV. In addition, if you want heart-pounding bass you can easily add that too,” Mark Ely, VP, players and whole home product management at Roku, said in a statement.

The Roku Smart Soundbar is powered by the Roku OS. Four premium drivers offer distinctive clarity, immersive depth and dynamic bass response.

Advanced volume modes enable consumers to reach for the remote less often. Automatic Volume Leveling offers uniform audio level across various types of content, including quieting loud commercials. Night mode lowers the volume for louder scenes and boosts it for quieter ones. Speech Clarity boosts voice frequencies to address intelligibility for crisp, clear dialogue. Automatic software updates will deliver new capabilities over time.

Additional features include: Roku Connect: A wireless protocol that seamlessly connects the Roku ecosystem, Dolby Audio, Bluetooth connectivity, HDMI/Optical Support inputs; Roku Search: cross-channel search offers results ranked by price; Roku Voice search for entertainment, replay, turn closed captions on and off and more through the Roku Voice Remote.

Voice Assistant Compatibility: The Roku Smart Soundbar works with Google Assistant and is compatible with Amazon Alexa-enabled devices
Roku Voice remote: The point-anywhere remote features channel shortcut buttons and TV on/off buttons.