Cinedigm Partners With Upstart Struum Platform Enabling Users to Sample Streaming Content

Cinedigm May 25 announced that four of their digital channels will launch on Struum, the pending platform featuring the first-of-its kind credit-based subscription model offering users a cost-effective way to sample and discover programming.

Subs spend their monthly credits to unlock access to movies and TV episodes they want to watch from dozens of participating services and content partners — without the hassle of navigating and paying for multiple subscription video services. Struum is also able to provide new programming suggestions from across all its content partners based on viewing habits.

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The platform is currently available via the iOS App store, Web and Chromecast, with a full rollout coming this summer across Apple TV, Android TV, Android, Amazon Fire TV and Roku, is backed by a multi-million-dollar investment from former Disney CEO Michael Eisner through his Tornante Company.  

With this partnership, Cinedigm looks to bring a diverse catalog of titles to the service from the Dove Channel, featuring faith and family content; documentaries on Docurama; CONtv, which carries a range of indie genre titles focusing on action/thriller, horror and sci-fi/fantasy; and SoReal, offering reality television programming from the U.K. and Australia.

“This past year changed the way people consume digital streaming channels,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement. “Where the landscape was once dominated by the major SVOD platforms … Struum allows for the discovery of curated streaming channels and content, leaning into a more diversified streaming landscape of the future.”