Netflix Bowing Free 48-Hour Streaming Access Marketing Campaigns

Netflix recently ended giving new subscribers free 30-day trials. Now, the SVOD behemoth is looking to give consumers in select regions free limited access to the service.

The campaign, dubbed “StreamFest” and kicking off Dec. 4 in India, was disclosed on the service’s Oct. 20 fiscal webcast by Greg Peters, COO and chief product officer.

“We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up,” Peters said.

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Peters said the Netflix team is always assessing, testing and trying to understand what’s working with consumers and how to improve the service. He said both marketing and promotion teams test concepts around the world in select markets, including the United States.

“We seek to innovate and come up with what are new ways that we can use to introduce Netflix to new members,” he said. [“StreamFest”] is just an example of the kind of innovation that we seek to do in this space.”