One Billion Internet-Connected TV Devices in Use Globally

It’s a streaming video world. There more than one billion connected TV devices now in use worldwide, according to new data from Strategy Analytics.

Connected TV devices – including Smart TVs, Blu-ray Disc players, video game consoles, streaming media devices – enable users to stream over-the-top video content to the TV.

Smart TVs have been consistently gaining market share and now represent nearly 60% of the total Internet-connected media device installed base.

“The popularity of connected TV, in particular Smart TVs and dedicated media streaming devices such as Roku, Amazon Fire TV and Chromecast, has grown dramatically over the last few years and has led to a fundamental shift in how consumers view and engage with content on the TV set,” David Watkins, director at Strategy Analytics, said in a statement.

Spearheaded by Roku, Strategy Analytics expects more than 55 million streaming media devices to ship globally this year – about a third of 150 million Smart TV market.

“Sony has long been the global leader in connected TV devices in terms of devices installed in homes thanks not only to its strength in TVs and Blu-ray players, but also as a result of its leading position in the global game console market,” added David Mercer, VP at Strategy Analytics.

The report said Samsung now equals Sony at the top of the rankings in terms of overall installed connected TV device units, and the South Korean company is poised to take the lead in the second half of 2018.

“As Smart TVs take an ever-growing share of the overall market, Samsung will replace Sony at the top of the device footprint rankings later this year thanks to its dominant position in the world’s Smart TV market,” said Mercer.

Global Streaming Video Households Top 250 Million

Households worldwide paying for streaming video services exceeds 250 million, according to new data from Strategy Analytics. The firm predicts the number of homes paying for SVOD services such as Netflix and Amazon Prime Video will reach about 300 million by the end of 2018 and more than 450 million by 2022.

Strategy Analytics says average monthly household spending on SVOD increased 5% in 2017 to $9.46, with total number of subs reached 345 million by the end of 2017

Households paying for streaming video used on average 1.39 services, with the United States having the highest penetration of SVOD, including 59% of households using at least one service at the end of 2017.

“Streaming video is rapidly becoming a normal part of people’s entertainment options,” Michael Goodman, director, TV & media strategies, said in a statement. “Usage is already at around half of households in the most mature markets and is likely to reach those levels in many other countries in the near future.”

The London-based data incorporated Netflix, Prime Video, Hotstar, IVI.ru, Hulu, Viu and iFlix. It did not include online TV services such as Sky’s NowTV and DirecTV Now.

“Clearly market leaders like Netflix and Amazon will benefit from this trend, but there are also major opportunities for media companies that currently focus on more traditional pay TV and content development business models,” Goodman said.