‘Stranger Things’ Remains Most Popular TV Show on Parrot Analytics’ Demand Charts

Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 13, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the third straight week.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

In the week following its July 4 third-season premiere, demand for “Stranger Things” more than doubled to 336 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 112% in expressions compared with the previous week.

Hulu’s “The Handmaid’s Tale” held onto the No. 2 spot on the digital originals chart, though its demand expressions dropped 4% to 35.9 million.

DC Universe’s “Titans” moved up a spot to No. 3 with 33.6 million expressions, up 1.75%, fueled a bit by online news of details for the upcoming second season. The first season arrives on Blu-ray July 16.

Netflix’s “Lucifer” moved up to the No. 4 spot. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 8% in expressions to 29.1 million.

Rounding out the top five on the digital originals chart was Netflix’s German-language series “Dark,” with 28.4 million expressions, up 11.5% from the previous week, when it was No. 7.

The biggest rise in the digital original chart for the week was Amazon Prime Video’s “Good Omens,” which jumped from No. 17 to No. 7 with 25.8 million expressions, up 42.4% from the previous week.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Netflix’s ‘Stranger Things 3’ Sets SVOD Service Viewership Record

Netflix July 8 tweeted that the third season of original series “Stranger Things” has been streamed by more than 40 million accounts — tops for any Netflix original program.

“@Stranger_Things 3 is breaking Netflix records!” Netflix tweeted. “40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days. And 18.2 million have already finished the entire season.”

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The third season of the acclaimed series starring Winona Ryder and David Harbour, among others, continues Netflix’s penchant for releasing viewership data of select programs — this time nine days before its second-quarter fiscal results.

Netflix Downsizing Smoking Scenes From Original Content

As the first and largest subscription streaming video service in the world, Netflix has many targets on its back. The latest: smoking cigarettes on TV shows.

The SVOD behemoth has vowed to scale back images of characters smoking on its original TV shows after an anti-smoking group found Netflix streamed more images of tobacco use than TV broadcasters — especially on content targeting younger viewers.

Truth Initiative, a Washington, D.C.-based nonprofit public health organization, analyzed 400 programs and 350 hours of content tracking tobacco use on Netflix and broadcast TV from the 2016-17 season, and compared it with a 2018 report that tracked the 2015-16 season.

The group found that images of smoking on Netflix increased from the 2018 report to 2019 by 176% overall and by 379% on youth-rated programs with more than 200 tobacco incidents observed in programs rated TV-Y7 and TV-PG.

The report found Netflix nearly tripled the number of tobacco incidents (866) compared with the prior season (299).

Notably, Truth Initiative cited Netflix’s popular “Stranger Things,” as the worst offender. The show had a 44% increase in smoking from season one (182) to season two (262) and in its first two seasons, tobacco was depicted in every episode.

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Other Netflix shows with tobacco use include: “Unbreakable Kimmy Schmidt” — 292 tobacco depictions (up from 9 depictions); “Orange is the New Black” — 233 tobacco depictions (up from 45 depictions); and “House of Cards” — 54 tobacco depictions (up from 41 depictions).

“Content has become the new tobacco commercial,” Robin Koval, president of Truth Initiative, said in a statement. “We’re seeing a pervasive re-emergence of smoking imagery across screens that is glamorizing and renormalizing a deadly addiction and putting young people squarely in the crosshairs of the tobacco industry. Streaming, broadcast and cable companies are giving the tobacco industry free advertising and young people are paying the price.”

Indeed, the report found Netflix isn’t alone in its liberal use of tobacco images.

Amazon’s award-winning “The Marvelous Mrs. Maisel” and Hulu’s “Gap Year” also depict smoking. Tobacco incidences on broadcast and cable programming have dramatically increased as well showing nearly two and a half times (150%) more tobacco imagery than in 2018.

Top 2019 offenders on network TV, broadcast and cable include: ABC’s “Once Upon a Time” — 97 tobacco depictions (up from 0 depictions); FX’s “American Horror Story” — 88 tobacco depictions (up from 15 depictions); and “Modern Family” (ABC) – 79 tobacco depictions (up from 20 depictions)

In a statement, Netflix said that going forward smoking images on content targeting younger viewers would only be allowed for “reasons of historical or factual accuracy” or only be shown if “it’s essential to the creative vision of the artist or character-defining”.

“[We] strongly supports artistic expression [but] also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people,” said the SVOD service.

‘Stranger Things’ Tops All TV Shows on Parrot Analytics’ Demand Charts

With days to go before the July 4 premiere of its third season, Netflix’s “Stranger Things” not only topped Parrot Analytics’ digital originals rankings the week ended June 29, but also the data firm’s overall list of TV series from any platform, including broadcast and cable.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Stranger Things” grabbed 94 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 11.9% in expressions compared with the previous week, when it returned to the top spot following the release of its final season-three trailer.

It also passed “Game of Thrones” to take over the top spot among all TV shows. The HBO fantasy series had been the top overall series all year, but has been declining since its final episode aired in mid-May. It was the No. 2 overall show for the week with 91.6 million expressions.

Netflix’s “Black Mirror” remained in the No. 2 spot on the digital originals chart with 38 million expressions, down 23% from a week earlier.

Hulu’s “The Handmaid’s Tale” jumped up a spot to No. 3, though its demand expressions dropped 8% to 37.9 million.

Netflix’s “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay, slipped to No. 4, its Demand Expressions dropping 16.6% to 34.9 million.

Rounding out the top five on the digital originals chart was Netflix’s “Lucifer,” maintaining the No. 5 spot from the previous week. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 13.9% in expressions to 34.2 million.

Netflix’s German-language series “Dark” moved  into the top 10 at No. 10, with 24.4 million expressions following the June 21 premiere of its second season. That’s a 64.7% increase over the previous week, when it was No. 23.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Returns to Top of Parrot Analytics Digital Originals Chart, Pushing Past ‘Black Mirror’

Less than two weeks from the premiere of its third season, Netflix’s “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended June 22.

The show’s latest surge is undoubtedly due to the June 20 release of the season’s final trailer, which drew more than 9 million views on Netflix’s YouTube channel alone.

“Stranger Things” registered 84 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Stranger Things” grew 33.6% in expressions compared with the previous week, when it ranked second with 62.9 million.

Netflix’s “Black Mirror,” which was No. 1 the previous week after the premiere of its fifth season, saw a 25.5% drop in expressions to 66.4 million, slipping to No. 2.

Netflix’s “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay, stayed at No. 3, though its Demand Expressions dropped 18.7% to 41.8 million.

Hulu’s “The Handmaid’s Tale” jumped up a spot to No. 4, though its demand expressions dropped 1% to 41.6 million.

Rounding out the top five on the digital originals chart was Netflix’s “Lucifer,” down a spot from No. 4 the previous week. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 8.4% in expressions to 43.3 million.

Marvel’s “Jessica Jones” jumped back onto the top 10 chart at No. 7, from No. 19 the previous week, with a 92.9% increase in expressions to 30.2 million. The third and final season of the show debuted on June 14 on Netflix, representing the end of Marvel’s contribution to the streaming service.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Black Mirror’ Tops Parrot Analytics Digital Originals Chart

“Black Mirror,” the Netflix anthology series that some critics have likened to a modern-day “Twilight Zone,” shot up to No. 1 from No. 4 on Parrot Analytics’ digital originals chart the week ended June 15.

The series, which often revolves around the unanticipated consequences of new technologies, generated more than 66.4 million average daily Demand Expressions during the week, Parrot says, a nearly 60% spike from the prior week.

The gain came after the June 5 debut of Season 5.

“Black Mirror” ended a three-week run at No. 1 for “Stranger Things,” which slipped to No. 2 with 62.9 million average daily Demand Expressions, a nearly 12% increase from the prior week. The series will likely reclaim the top spot in the coming weeks, as Season 3 is set to debut on July 4.

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Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Black Mirror,” which premiered in December 2011, and ran for two seasons, on British television, was acquired by Netflix in September 2015. Two six-episode seasons debuted in October 2016 and December 2017, respectively. A standalone interactive film, Black Mirror: Bandersnatch, was released last December.

Demand for third-ranked “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, remained relatively flat, with 51.4 million average daily Demand Expressions compared to 52.5 million the prior week.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

“Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 4 from No. 3 the prior week, with a 10% drop in demand.

Rounding out the top five on the digital originals chart was Hulu’s “The Handmaid’s Tale,” the same ranking as in the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Ava DuVernay’s ‘When They See Us’ Soars Up Digital Originals Chart

“When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, shot up to No. 2 on Parrot Analytics’ digital originals chart the week ended June 8.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

In the week since the program’s May 31 debut, the number of average daily Demand Expressions soared 170% to 52.5 million, sending the series to No. 2 from No. 13 on the digital originals chart – right behind “Stranger Things,” which remains at No. 1 for the third consecutive week.

Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“When They See Us” has generated a flood of media coverage in recent weeks. Most recently, prosecutor Linda Fairstein, who as head of the Manhattan District Attorney’s sex-crimes unit played a key role in prosecuting the five young men, in a Wall Street Journal opinion piece blasted the series as a “fabrication” and maintained that the suspects’ exoneration doesn’t mean they aren’t guilty of other crimes they were convicted of at the time.

The five were part of a group of about 30 teenagers in Central Park on the evening of April 19, 1989, when several people in the park were robbed and assaulted.

Demand for “Stranger Things” was relatively unchanged from the prior week. “Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 3 despite a 4% uptick in demand – likely triggered by word that Netflix has renewed the show for a fifth and final season.

A 68% surge in average daily Demand Expressions sent “Black Mirror” back up to No. 4 from No. 8 the prior week. The British sci-fi anthology series from Charlie Brooker returned to Netflix for a fifth season on June 5.

Rounding out the top five on the weekly digital originals chart was Hulu’s “The Handmaid’s Tale,” up from No. 6 the prior week with a 39% spike in demand. The dystopian drama’s third season also premiered on June 5.

Two other series made it into the top 10 on Parrot Analytics’ digital originals chart with significant increases in demand.

Debuting at No. 6 was Amazon Prime Video’s “Good Omens,” a six-part miniseries starring Michael Sheen and David Tennant as angels seeking to prevent the apocalypse. All six episodes of the series were released on May 31, leading to a 93% gain in average daily Demand Expressions.

Returning to the top 10, at No. 10, was “Swamp Thing,” with a 116% spike in demand. The live-action DC Universe series premiered May 31 and was canceled a week later, with word that there would be no second season.

“Swamp Thing” was the third show to launch on DC Universe after “Titans” and “Doom Patrol” both enjoyed successful launches.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

‘Stranger Things’ Remains Top Digital Original, Parrot Analytics Says

There were no changes to the top five on Parrot Analytics’ digital originals chart the week ended June 1, with “Stranger Things” remaining at No. 1 for the second consecutive week.

The third season of the Netflix science-fiction horror series, set in 1985, won’t debut until July 4, but the show shot to the top of the chart the prior week due to mounting hype – fueled by a clever marketing campaign that includes several real-world tie-ins, including the return of Coca-Cola’s ill-fated “New Coke,” introduced that year, and “Stranger Things”-inspired ice cream flavors at Baskin-Robbins.

Despite a subsequent 8.5% drop in Demand Expressions, “Stranger Things” retained its grip at No. 1, with 54.4 million Demand Expressions to 46.3 million for second-ranked “Lucifer,” based on a character from the DC Comics comic-book series “The Sandman.”

Demand for “Lucifer” was relatively unchanged from the prior week. The series stars Tom Ellis as Lucifer Morningstar, aka the devil, who moves to Los Angeles to run his own nightclub and serve as a consultant to the Los Angeles Police Department.

The DC Universe series “Doom Patrol” remained at No. 3 with 34.6 million Demand Expressions, a slight gain of less than 3% from the prior week, while another DC Universe series, “Titans,” repeated at No. 4 with 33 million expressions, just a half percentage point more than in the prior week.

YouTube Premium’s “Cobra Kai,” a sequel to the 1984 movie The Karate Kid, again came in at No. 5 on the digital originals chart despite a 4% drop in Demand Expressions to 31.2 million.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Demand for Hulu’s “The Handmaid’s Tale” was up less than 6% from the prior week, but the bump was enough to send the dystopian drama to No. 6, up from No. 8 the prior week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Displaces ‘Lucifer’ Atop Parrot Analytics Digital Originals Chart

The premiere of the third season of Netflix’s “Stranger Things” is still more than a month away, but the buzz over a new marketing tie-in has helped the show return to the top spot on Parrot Analytics’ digital originals rankings the week ended May 25.

In particular, with the season to be set in 1985, Coca-Cola has announced a promotion with Netflix by which it will bring back its “New Coke” product that was infamously introduced that year to a resoundingly negative response. The third season premieres July 4.

“Stranger Things” registered 59.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Stranger Things” grew 77% in expressions compared with the previous week, when it ranked third with 33.6 million.

Netflix’s revival of “Lucifer” saw a 20.3% drop in expressions to 45.8 million, slipping to No. 2 after two weeks in the top spot.

The DC Universe series “Doom Patrol” rose to No. 3 with 33.7 million expressions, up 17.3% from a week earlier, when it was fifth.

Another DC Universe series, “Titans,” remained at No. 4 with 32.9 million expressions, up 6.8% from the previous week.

YouTube Premium’s “Cobra Kai,” a sequel to 1984’s The Karate Kid, dropped to No. 5, registering 32.5 million expressions, down 6% from the previous week.

A trailer for the seventh and final season of Netflix’s “Orange Is the New Black” pushed the show to No. 6 for the week, from No. 17 a week earlier, with an 83% gain in expressions to 30 million. The season premieres July 26.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Sabrina’ Casts a Spell Over Parrot Analytics Digital Originals Chart

The April 5 debut of a new batch of episodes helped push Netflix’s “Chilling Adventures of Sabrina” to the top spot on Parrot Analytics’ digital originals chart for the week ended April 13, up from No. 14 a week earlier.

The show, a dark adaptation of the teenage witch character from Archie comic books, registered 53.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 143% spike from the previous week.

Netflix’s “On My Block” maintained the No. 2 spot with 36.1 million expressions, down 16.6% from the previous week.

Hulu’s true crime drama “The Act” rose to No. 3 from the fourth spot a week earlier, though its expressions dropped 17% to 34.8 million.

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Netflix’s “Stranger Things,” the previous week’s top title, dropped to No. 4 with 33.2 million expressions, down 27.9% for the week.

Amazon Prime Video’s “Hanna,” based on the 2011 movie of the same name, jumped to No. 5 with a 12.9% jump in expressions to 32.1 million.

YouTube Premium’s “Cobra Kai” re-joined the top 10 in advance of the April 24 premiere of its second season. A 23.8% jump to 29.95 million expressions pushed it up from No. 12.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.