Nielsen: ‘The Umbrella Academy 3’ Knocked ‘Stranger Things 4’ From Atop Weekly Chart Through June 26

New episodes from the third season of Netflix original series “The Umbrella Academy” knocked the streamer’s perennial polesitter “Stranger Things” from atop Nielsen’s top 10 streamed shows across domestic televisions from June 20-26. The series ended the period with nearly 2.5 billion minutes streamed compared with 2.4 billion for “Stranger Things” season four.
 
“Academy” benefited in part by the release of new episodes midweek while the final episodes of “Stranger Things” season four had not yet been released.
 
Meanwhile, Disney+ saw the streaming availability of Marvel Studios’ Doctor Strange in the Multiverse of Madness help propel the streamer up the chart into third place with more than 1.43 billion minutes consumed.
 
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Nielsen: Netflix Upped June U.S. TV Market Share to 7.7% — Thanks to ‘Stranger Things 4’

Nielsen July 21 disclosed that Netflix’s popularity among TV viewers reached a new record level in June. Thanks to the availability of “Stranger Things” season four, the subscription streaming video pioneer saw its June viewership (in minutes) reach 7.7% of the total U.S. TV market — up from 6.6% in June 2021.

Netflix’s gain rippled through the media landscape as streaming video represented nearly 34% of all TV viewership, narrowly behind cable (35.1%) and network television at 22.1%. Indeed, the month saw streaming’s largest market share and lowest for legacy pay-TV and broadcast. Streaming in the home on the television increased 23.5% from June 2021.

Netflix ended the month with more than 1.33 billion minutes viewed, which was more than the combined minutes viewed for CBS (753 million) and ABC (472 million). Other networks included NBC with 597 million minutes viewed, Fox (323 million), Disney+ (245 million), Amazon Prime Video (174 million), Hulu (128 million) and Apple TV+ (22 million).

Netflix, in its second-quarter shareholder letter, referenced the impact of Stranger Things 4 on its viewership. The streamer said the new season of the sci-fi series generated the largest viewership for an English-language show on the platform.

Season four also re-ignited interest in past episodes of “Stranger Things” with season one through three experiencing a greater than five-fold increase in viewing in the month after the release of season four (vs. the prior month).

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“[The new season] also showcased the effectiveness of our marketing strategy in driving conversation around our titles,” Netflix wrote in the letter. “When we deliver shows and movies that members are talking about in large numbers, we can influence pop culture, build passion for Netflix and create an experience that is differentiated and difficult-to-replicate.”

Indeed, the new season catapulted the 1985 song “Running Up That Hill” to the top of the music charts. Metallica also enjoyed a return to the charts in the U.S. and U.K. with their 1986 song “Master of Puppets” after being featured in season four. Netflix said the cumulative Twitter volume for “Stranger Things” continues to outpace both “Obi-Wan Kenobi” and Top Gun: Maverick, highlighting the big conversation around this title and reinforcing that “our binge versus one week at a time release strategy drives lots of water cooler conversation.”

And TV viewing minutes.

Analyst: Netflix Q2 Sub Loss Might Not Be as Big as Everyone Thinks

Netflix has projected it expects to report a net loss of 2 million global subscribers for the fiscal period ended June 30. The sub loss comes on top of a 200,000 net loss in Q1, which resulted in the streamer’s stock price plummeting 70%.

Michael Pachter, media analyst with Wedbush Securities in Los Angeles, doesn’t think the projected Q2 sub loss will be so high.

Why?

The streaming behemoth has riding high on the success of “Stranger Things,” and specifically the staggered release of season four — which has topped viewing charts industrywide.

“While it is possible that the company will once again issue downbeat guidance for Q3, we think that the staggered release dates limited churn at quarter end and once again, Netflix is likely positioned to grow,” Pachter write in a note.

Netflix co-CEO and chief content officer Ted Sarandos turned the industry on its ear in 2013 when the streamer began releasing all episodes of an original season on its debut. Access to all episodes quickly led to the social phenomenon known as binge viewing.

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But as the SVOD market has become saturated and services raise prices, the appeal of binge viewing has also increased subscriber churn, or members not renewing their monthly subscriptions.

So Netflix, like other platforms, has begun to stagger the release of episodes on original programming, most notably award-winning “Stranger Things” and “Ozark.”

Specifically, Pachter believes Netflix saw a global net streaming loss of 1.5 million subscribers (total subs to 220.14 million), as Netflix drove incremental viewership with Stranger Things 4 and likely limited churn by splitting up the content dumps between Q2 and Q3. Given the strong viewership over the course of Q2, the analyst contends subscriber numbers will beat low expectations set by management.

“We think that the sooner the company shows its commitment to reducing churn by releasing its new content over several weeks, investors will see an uptick in net new subscribers and investor confidence in the Netflix business model will be restored,” Pachter wrote.

Netflix reports Q2 fiscal results July 19 after the market close.

Nielsen: Netflix’s ‘Stranger Things’ Topped Household Streaming For Third Straight Week Through June 19

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

 

Netflix: ‘The Sea Beast’ Takes No. 1 Movie, ‘Stranger Things 4’ Tops Episodic Content

The Sea Beast debuted atop Netflix’s weekly English Films List with 33.52 million hours viewed through July 10. From Academy Award-winning filmmaker Chris Williams (Moana, Big Hero Six, Bolt), the animated film was in the top 10 in 92 countries. The film received glowing reviews and a 94% Rotten Tomatoes score.

The documentary Girl in the Picture came in second with 28.38 million hours viewed. The decades-long mystery about a young mother’s death and the kidnapping of her son kept viewers intrigued and appeared in the top 10 in 57 countries.

Finally, the case of mistaken identity with Kevin Hart and Woody Harreslon at the helm as The Man From Toronto rounded out the podium with 24.38 million hours viewed. Based on the book of the same name by Jennifer E. Smith, Hello, Goodbye, and Everything in Between had 10.26 million hours viewed. The film was in the top 10 in 46 countries. Meanwhile, Adam Sandler’s Hustle held steady with an additional 9.4 million hours viewed. 

“Stranger Things 4” spawned the Metallica and Joseph Quinn duet you didn’t know you needed. The series was No. 1 on Netflix’s English TV List with 188.19 million hours viewed, making it the most viewed title this week and in the top 10 in 93 countries.

The series has now amassed 1.26 billion hours viewed on the most-popular list. Past seasons remained on the weekly list (season one with 45.22 million hours viewed), (season two with 41.11 million hours viewed) and (season three with 36.59 million hours viewed). The third season of “The Umbrella Academy” came in third with 43.84 million hours viewed. Fans also revisited seasons one and two, which had 18.18 million hours viewed and 14.23 million hours viewed, respectively. The sixth and final season of “Peaky Blinders” pulled in 13.06 million hours viewed. 

On the non-English films list, French romantic drama Dangerous Liaisons landed No. 1 with 11.01 million hours viewed. Directed by Rachel Suissa, the film was in the top 10 in 47 countries. Taiwanese horror movie Incantation, directed by Kevin Ko, had 3.24 million hours viewed. Returning favorites include Indian RRR with 2.85 million hours viewed, Norwegian Blasted with 2.17 million hours viewed and Indian Bhool Bhulaiyaa 2 with 1.85 million hours viewed.  

New entrants on the non-English TV List include Korean drama “Extraordinary Attorney Woo”in the No. 1 spot with 23.95 million hours viewed, Mexican drama “Control Z” with 18.08 million hours viewed, and Spanish thriller “The Longest Night” with 12.72 million hours viewed.  Rounding out the list are “Money Heist: Korea — Joint Economic Area” (15.63 million hours viewed), Korean drama “Alchemy of Souls” (12.31 million hours viewed) and Japanese anime series “Bastard!! — Heavy Metal, Dark Fantasy” (9.32 million hours viewed).

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Reelgood: Netflix’s ‘Stranger Things’ Topped Weekly Streaming Through July 6

After a surprising hiatus from the Reelgood top 10 ranking, Netflix’s “Stranger Things” sci-fi series once again asserted its dominance. Amazon Prime Video military thriller “The Terminal List” debuted at No. 2, with Hulu comedy “Only Murders in the Building” at No. 5, and the streamer’s “The Bear” at No. 9. Marvel Studio movie Doctor Strange in the Multiverse of Madness reached the top three for a second consecutive week.

Reelgood uses first-party data from its 5 million users in the U.S. to track how they interact with movies and TV shows on the platform in real-time.

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Top 10 Shows and Movies of the Week

1. “Stranger Things” (Netflix)
2. “The Terminal List” (Amazon Prime Video)
3. Doctor Strange in the Multiverse of Madness (Disney+)
4. “The Old Man” (Hulu)
5. “Only Murders in the Building” (Hulu)
6. Last Night in Soho (HBO Max)
7. Spiderhead (Netflix)
8. “The Boys” (Amazon Prime Video)
9. “The Bear” (Hulu)
10. The Bad Guys (Peacock)

Nielsen: Netflix’s ‘Stranger Things’ Again Topped Weekly Household Streaming Through June 12

The second-week availability of the fourth season of the Netflix original series “Stranger Things” found continued streaming interest in the sci-fi adventure show. All 32 episodes of the series generated another 4.2 billion minutes in combined usage across internet-connected televisions for the week ended June 12, according to new data from Nielsen.

The weekly tally for “Stranger Things 4” topped Nielsen’s next five streamed shows combined.

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“Stranger Things,” created by the Duffer Brothers, debuted on July 15, 2016, with Netflix dropping the entire first season at once. Subsequent seasons became available for streaming in October 2017, July 2019, and May and July 2022. The series has been renewed for a fifth and final season, which is expected to debut in late 2023 or early 2024.

The show is now Netflix’s most-streamed English-language show in the first 28 days of release, surpassing the streamer’s previous chart toppers, “Bridgerton” seasons one and two.

“Stranger Things” is set during the 1980s in the fictional town of Hawkins, Indiana, where a number of supernatural events have been occurring, all connected to a hostile alternate reality called the “Upside Down.” Series stars include Sean Astin, Millie Bobbie Brown, Cara Buono, Priah Ferguson, Brett Gelman, David Harbour, Maya Hawke, Gaten Matarazzo, Matthew Modine, Paul Reiser, Winona Ryder, and Finn Wolfhard.

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Nielsen: Netflix’s ‘Stranger Things’ Demolished Weekly Streaming Record With 7.2 Billion Minutes Through June 5

The debut of the fourth season of the Netflix original series “Stranger Things” contributed to a flood of streaming interest in the sci-fi adventure show. All 32 episodes of the series generated more than 7.2 billion minutes in combined usage across internet-connected televisions for the week ended June 5, according to new data from Nielsen.

The weekly tally for “Stranger Things 4” was almost the same as the other nine top-streamed shows combined, Nielsen says.

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“Stranger Things,” created by the Duffer Brothers, debuted on July 15, 2016, with Netflix dropping the entire first season at once. Subsequent seasons became available for streaming in October 2017, July 2019, and May and July 2022. The series has been renewed for a fifth and final season, which is expected to debut in late 2023 or early 2024.

“Stranger Things” is set during the 1980s in the fictional town of Hawkins, Indiana, where a number of supernatural events have been occurring, all connected to a hostile alternate reality called the “Upside Down.” Series stars include Sean Astin, Millie Bobbie Brown, Cara Buono, Priah Ferguson, Brett Gelman, David Harbour, Maya Hawke, Gaten Matarazzo, Matthew Modine, Paul Reiser, Winona Ryder, and Finn Wolfhard. 

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Reelgood: 36-Year-Old ‘Top Gun’ Movie Again Tops ‘Obi-Wan Kenobi,’ ‘Stranger Things’ in Weekly Streaming

Paramount Pictures’ 1986 movie Top Gun was the most streamed title for a second time the week ended June 8, and has been on the weekly top 10 chart for the past five weeks, according to new data from Reelgood, which tracks first-party data about how 5 million users in the United States interact with movies and TV shows on the platform in real-time.

Disney+’s much-anticipated series “Obi-Wan Kenobi” finished No. 2 in its second week of release. Netflix’s season four debut of “Stranger Things” again ranked No. 3, followed by season three of “The Boys” on Amazon Prime Video, and The Northman streaming on Peacock Premium. Hulu series “The Orville” ranked No. 8, HBO Max movie Fantastic Beasts: The Secrets of Dumbledore was No. 9, and the Prime Video movie Emergency was No. 10.

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Top 10 Shows and Movies of the Week

  1. Top Gun (Paramount+ and Amazon Prime Video)
  2. “Obi-Wan Kenobi” (Disney+)
  3. “Stranger Things” (Netflix)
  4. “The Boys” (Amazon Prime Video)
  5. The Northman (Peacock)
  6. “The Lincoln Lawyer” (Netflix)
  7. The Lost City (Paramount+)
  8. “The Orville” (Hulu)
  9. Fantastic Beasts: The Secrets of Dumbledore (HBO Max)
  10. Emergency (Amazon Prime Video)

Netflix: ‘Stranger Things’ Breaks Multiple Records as Top Streamed Series

Netflix’s smash hit original series “Stranger Things” continues to break viewership records.

The fourth season of the sci-fi drama became the most-watched season of English-language TV in a single week on Netflix, generating more than 335 million hours viewed in the week ended June 5. The series ranked No. 1 on the Top 10 lists in 91 countries, a first for an English TV series. 

Netflix said that in less than two weeks since its premiere, “Stranger Things 4″ has become the first TV series to jump into the top three on the streamer’s most popular List with 621.8 million hours viewed in the first 28 days. 

The series itself is not the only thing exciting streamers. Kate Bush’s 1985 hit “Running Up That Hill,” which is played multiple times throughout the show, recently cracked the top 10 of the Billboard Hot 100 for the first time since its initial release nearly 40 years ago. 

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Fans of the Hawkins crew also traveled back in time as the first three seasons had 75.08 million hours viewed, 58.27 million hours viewed, and 47.42 million hours viewed, respectively. Meanwhile, in the fifth spot, “The Lincoln Lawyer” continued to hook viewers with 42.53 million hours viewed. The legal drama appeared in the top 10 in 68 countries. Nor can viewers get enough of the Byrde Family as season four of “Ozark” had 16.77 million hours viewed during the week. Season two of “Bridgerton” demonstrated its staying power, landing at No. 9 with an additional 9.99 million hours viewed 11 weeks after its launch. 

Among non-English series, Spanish thriller “Wrong Side of the Tracks” kept audiences captivated with 37.16 million hours viewed, topping the non-English TV list. The series made the top 10 in 71 countries. The final season of the gripping Mexican thriller “Who Killed Sara?” was No. 2 with 15.57 million hours viewed. 

The movie Interceptor made its debut atop the English films list with 35.6 million hours viewed. The action-adventure, starring Elsa Pataky, was in the top 10 in 93 countries. After three weeks, A Perfect Pairing continued to hold strong, coming in at No. 2 with 14.41 million hours viewed. Class is in full swing as Senior Year had an additional 13.26 million hours viewed in its fourth week. 

For the second week in a row, Indian-Hindi musical epic RRR came in at No. 1 on the non-English Films list with 13.94 million hours viewed. In its third week, Danish drama Toscana had 5.54 million hours viewed while Dutch romantic comedy F*ck Love Too had 4.78M hours viewed. Omar Sy’s French comedy The Takedown continued to bring the laughs with 3.67 million hours viewed. The film also moved into the fifth spot on the Most Popular list with 78.63 million hours viewed. And The Perfect Family proved that all families are perfect in their own way. The witty Spanish comedy pulled in 3.04 million hours viewed.