Parrot: Demand for Starz Original Series Way Higher Than Average TV Show

Parrot Analytics June 28 reported an analysis of audience demand across top streaming networks that found Starz’s premium programming delivers the highest hit rate, with the most in-demand series, both domestically and internationally.

In the United States, Parrot Analytics said that in the 12-month period ended June 19, a Starz original series generated five times as much demand as an average TV series. Demand for Starz series is higher than that of any other streaming service’s series, with Disney+ at No. 2 and HBO at No. 3.

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Parrot Analytics also reported that Starz originals are even more in-demand on a global scale: With 5.38 times the global TV series demand average, a Starz original is 6.1% more demanded internationally than it is domestically. Furthermore, on a global scale, the average Starz original is 12.6% ahead of the next-best performing platform’s average original series.

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Parrot Analytics measures demand with a proprietary metric called Demand Expressions, which factors in a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

In an adjacent study, Parrot Analytics has found that the typical Starz title travels internationally, across its Starzplay platform, 74% better than the typical Netflix series, and 60% better than the typical HBO series. Markets that have scored highly for “Power Book II: Ghost,” for example, include South Africa, with 82% “travelability” (a measure of a series’ global appeal relative to the appeal in its home market). Kenya scored 81%, followed by France (76%), China (74%) and the United Kingdom (71%).

The average Starz title also has 41% more longevity than the global average; high longevity indicates series that are good at maintaining audience demand.

Jeffrey Hirsch, Starz president and CEO, said in a statement in a Parrot Analytics news release, “These results reinforce Starz’s proven ability to bring audiences high-quality premium programming, which we believe is key to success over raw scale. With our most robust slate ever, Starz is continuing to deliver exceptional premium programming focused on amplifying narratives by, about and for women and underrepresented audiences.”

Parrot Analytics reports that the Starz network between January and April had four out of the ten most in-demand diverse series. These highly demanded diverse series are “Power Book II: Ghost” (13.1 times more demand in the U.S. than the average TV series), “Power” (11.4x), “P-Valley” (9.8x) and “Vida” (9.0x).

“Starz is not afraid to tell the stories of women and audiences that have been traditionally underrepresented on television,” said Wared Seger, CEO of Parrot Analytics.

StarzPlay Starts Production on First Series Filmed in Spain

StarzPlay March 16 announced the start of production on “Express,” the streamer’s first international original series to be filmed and produced in Spain. The action thriller will be available through the platform’s service in Spain and Latin America, and in the United States on Pantaya, Lionsgate’s Spanish-language SVOD.

Produced by The MediaPro Studio, the eight-episode, one-hour series is scheduled to shoot for 17 weeks on location in and around the city of Madrid.

“Express” is the first local production from StarzPlay, which is creating international originals through co-production opportunities to further curate its content offering for subscribers.

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“Express” tells the story of a criminal psychologist, Bárbara (Maggie Civantos), and her family after she becomes the victim of one of the newest, virally spreading forms of violent crime…express kidnappings.

Other cast members include Goya award-nominated Kiti Mánver (“El Inconveniente,” “Women on the Verge of  a Nervous Breakdown”), Vicente Romero (“Malaka,” “Cell 211”) Loreto Mauleón (“Patria”), Esteban Meloni (“Los Internacionales,” “Vidas robadas”), Alba Planas (“SKAM”), Ana Marzoa (“Locked Up,” “Lifeline”), Omar Banana (“Veneno”, “Amor superdotado”), Bernardo Flores (“Women in Charge”) and the young actresses Carmen Daza and Manuela Rojas.

The MediaPro Studio Distribution will manage the series’ international sales.

Discovery+ Launches in MENA Territories Via Starzplay

Discovery has formed a strategic partnership with the Starzplay SVOD service to launch its SVOD service Discovery+ across the Middle East and North Africa (MENA) territories.

The deal allows Starzplay subscribers to watch Discovery+ content within a dedicated branded area across all Starzplay platforms in 18 countries and territories across MENA.

The Discovery+ service features a range of exclusive content and series across lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; science, tech and environment; and many high-quality documentaries.

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“The launch of discovery+ across MENA represents a major step toward adding 18 additional countries and territories to the global expansion of the platform, giving customers options to access the content that they love and have come to expect from Discovery,” Kasia Kieli, Discovery president and MD EMEA, said in a statement.

“The unprecedented growth of online streaming has driven the need for compelling content that provides value for subscribers,” Maaz Sheikh, CEO and co-founder of Starzplay, said in a statement. “We have built strategic partnerships to offer our subscribers more online content and varied choices We are confident that the discovery+ add on will be welcomed by the MENA audience and we look forward to growing this partnership further.”

Global Discovery+ franchises include “Shark Week,” “MythBusters,” “Gold Rush,” “Expedition Unknown,” “House Hunters International,” “90 Day Fiancé,” “NASA’s Unexplained Files” and “Say Yes to the Dress.” Subscribers also have access to Discovery+ originals, including “The Impossible Row,” “Amy Schumer Learns to Cook (Uncensored)” and “JonBenet Ramsey: What Really Happened?”

Additionally, Discovery+ will offer programs from the home of Arabic cooking, Fatafeat, along with a collection of environmental programming with access to the BBC’s natural history library, including “Planet Earth” and “Blue Planet.”

Discovery+ is available for an additional subscription price.

Starzplay Available Through Apple TV in Middle East, North Africa

Starzplay, Starz’s video-on-demand streaming service, is now available to customers across the Middle East and North Africa (MENA) region through Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, and select Samsung and LG smart TVs.

The service offers Hollywood and Arabic movies, TV shows, documentaries, kids’ entertainment and original content. Customers in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, Lebanon, Jordan and Egypt can sign up for a seven-day free trial and subscribe directly to Starzplay on the Apple TV app for $11 per month (prices vary by region).

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“Online streaming in the region is growing faster than ever,” Danny Bates, CCO and co-founder at Starzplay, said in a statement. “As the region’s leading video streaming service, we constantly look for innovative avenues to offer quality content to hungry audiences. Offering Starzplay through Apple TV channels will open up a whole new customer base and further drive the growth of the video streaming market in MENA. We are proud to be the first major content partner for Apple TV channels in the MENA region and look forward to unveiling more compelling content on the platform.”

Subscribers through Apple TV channels can watch online on demand or watch offline downloads of on the Apple TV app. With Family Sharing, up to six friends or family members can share subscriptions to Apple TV channels using just their Apple ID and password.

Rakuten TV Adds StarzPlay

Online TV platform Rakuten TV is now offering subscribers access to StarzPlay, the Lionsgate/Starz-owned international SVOD service.

Rakuten TV users from Spain, the United Kingdom, Italy, France and Germany will have access to the SVOD service, starting with a free trial, then a monthly fee of £4.99/€4.99/$6.35 . The content will be available within the Rakuten TV app on Smart TVs, web and mobile devices.

“StarzPlay will allow us to enrich our current proposition providing an always more varied and extensive offer within the platform, we are very excited about this new launch,” Teresa López, European content director at Rakuten TV, said in a statement.

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“This multi-territory partnership creates an exciting opportunity for StarzPlay to expand our reach in the marketplace and introduce new audiences to our vast library of compelling series and films,” added Superna Kalle, EVP of International Digital Networks for Starz. “We look forward to deepening our relationship with European viewers through Rakuten TV, who shares our commitment to providing audiences with premium content paired with a user-friendly experience.”

Lionsgate Eyeing Consumer-Direct Movie Option While Pledging Loyalty to Theatrical

With studios increasing distribution of select titles direct to consumers in the home while theaters remain largely shuttered worldwide, Lionsgate has dabbled in the PVOD window, releasing I Still Believe to consumers just weeks after its March 12 theatrical debut.

On a May 21 fiscal call, Joe Drake, chairman of the Lionsgate Motion Picture Group, was asked if the studio would consider distributing titles directly rather than through third-party platforms such as iTunes, Google Play, Vudu and Amazon, among others.

Drake, who said Lionsgate remains bullish on the theatrical business model, said the D2C concept, like a lot of the distribution status-quo during the COVID-19 pandemic, is being analyzed and tweaked, while remaining in solidarity with the theatrical window.

“One of the things [Lionsgate] prides itself on is being flexible and agile,” Drake said. “We still believe theatrical is a big driver of our business, and will continue to play aggressively in that space.”

Lionsgate’s first theatrical release is slated for Aug. 21 with horror film Antebellum.

At the same time, the executive said that when the studio sees an opportunity for distributing a movie direct to the consumer, it won’t hesitate. Drake didn’t directly answer whether that would include bypassing existing transactional VOD platforms in favor of Starz or another proprietary platform.

Lionsgate currently releases about 30 movies a year through digital channels, a strategy Drake said the studio would expand, but not at the expense of exhibition partners.

“I don’t think any company has done a better job exploiting niches and opportunities with audiences, and we’ll continue to do that,” he said.

Separately, Lionsgate said it is actively working with credit card companies such as American Express to include free Starz OTT service as part of a promotion. The studio/distributor currently has a Redbox promotion by which new Starz subscribers get nine free one-day kiosk disc rentals at a $5 monthly fee for 90 days.

“We think some of [those] consumer bases [with Redbox] overlap. We think there’s a great partnership there. We’ll continue to talk to almost anybody,” said Kevin Beggs, chairman of Lionsgate Television Group.

Lionsgate expects to generate upwards of 15 million combined Starz OTT, StarzPlay, Spanish-language Pantaya and StarzArabia subscribers by the end of the fiscal year. It ended the quarter with 10 million.

Discovery, StarzPlay Partner for SVOD Distribution

Discovery and StarzPlay March 16 announced a partnership that will see the former’s Dplay streaming video service available across the Middle East and Asia (MENA) on StarzPlay, Starz’s international SVOD based in Dubai with more than 1 million subscribers.

The agreement affords StarzPlay subs access to thousands of hours of content, segregated into playlists dedicated to specially curated interest verticals — including crime, lifestyle, food, wildlife and more. New content will be added to the platform each month.

Discovery TV franchises include “Shark Week,” “MythBusters,” “Gold Rush,” “Expedition Unknown,” “House Hunters International” and “Say Yes to the Dress,” among others.

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“This is the first time Discovery is taking its content beyond the pay-TV universe in the region and opening it up to a whole new customer base,” Amanda Turnbull, GM, Discovery Middle East & Africa, said in a statement. “As we commence our pivot toward digital, this milestone sets the benchmark for Discovery’s continued growth in the digital space.”

Following a free trial period of up to one-month (varies across the region), monthly subscription to the content costs AED/SAR15 ($4) per month as an add-on package.

“With this partnership we are starting a new chapter in company’s growth to become the one-stop shop for premium content,” said Danny Bates, chief commercial officer of StarzPlay.”

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Dplay will be available in Q2 2020, through existing StarzPlay apps, including Apple TV. StarzPlay is available to download online and via respective iOS and Android app stores.

 

StarzPlay Streaming Marvel Movies Ahead of Disney+ Euro Debut

Disney’s subscription streaming service is coming to Europe and other regions outside the United States. But Lionsgate’s StarzPlay is already streaming Marvel movies in the Middle East and North Africa (MENA) region.

Due to pre-existing arrangements, Marvel superhero titles such as Iron Man, starring Robert Downey Jr., Iron Man 2, Iron Man 3; Captain America: The First Avenger, Captain America: The Winter Soldier, Captain America: Civil War, and Guardians of the Galaxy, Guardians of the Galaxy Vol. 2 and The Avengers: Endgame are all available on the $8.99 monthly service.

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Disney and Starz last year made a marketing deal enabling Starz-licensed Star Wars: The Force Awakens to be available instead on Disney+ when it launched on Nov. 12, 2019.

Before the launch of Disney+, CEO Bob Iger told analysts the company was “encumbered” by licensing arrangements it had with a number of different distributors, notably Netflix and Starz.

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Lionsgate Licenses Box Office Titles to StarzPlay Streaming Platform in the U.K.

StarzPlay, the Lionsgate-owned international subscription streaming video service, Feb. 6 announced a theatrical output deal with corporate parent Lionsgate for split first pay streaming rights in the United Kingdom to the studio’s recently released and upcoming feature films.

Under the multiyear agreement, StarzPlay subs in the U.K. will be able to access Lionsgate original films Knives Out, Bombshell, which has earned three Academy Award nominations, and actioners Angel Has Fallen and Rambo: Last Blood along with Lionsgate UK’s The Personal History of David Copperfield and Military Wives. Lionsgate’s feature film slate grossed nearly $1.3 billion at the global box office in 2019.

“One of our top priorities is to supply StarzPlay with a deep roster of exciting Lionsgate content that complements their original programming and 3rd party acquisitions as they continue to launch their service around the world,” Jim Packer, president of worldwide television & digital distribution, said in a statement. “This agreement reflects a thoughtful and flexible approach to our windowing strategies, while building value through the continued combination of our IP creation and platform distribution capabilities.”

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Starz EVP of International Digital Networks Superna Kalle said the agreement “only scratches the surface” what the two companies can achieve working together.

“Offering consumers great content is key to growing our subscriber base as we continue our international rollout,” Kalle said.

The deal was negotiated by Lionsgate President of International Television & Digital Distribution Agapy Kapouranis, SVP and Head of Europe, Middle East and Africa Television Sales Nicky Wood, and VP of U.K., Turkey & Greece Television Sales Nazneen Sethi.

The Lionsgate movies join StarzPlay TV series “The Act,” “Pennyworth,” “Castle Rock” and “The Spanish Princess.”

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StarzPlay, launched in 2018, has expanded its streaming platform into 49 countries. It gives subscribers the opportunity to watch a highly curated portfolio of Starz premium content, films and television series from Lionsgate’s 17,000-title library, and an exciting line-up of third-party acquisitions, with future Starz Originals airing exclusively on StarzPlay day-and-date with the U.S.-based Starz OTT.

Lionsgate Ups Q3 Motion Picture Segment Profit; Streaming Video Costs

Liongate’s motion picture group, which includes home entertainment, Feb. 6 reported third-quarter (ended Dec. 31, 2019) operating income of $49 million, which was up 12.5% from operating income of $43.5 million in the previous-year period.

Revenue increased 30% to $474 million from $362.6 million during the previous-year period. The studio attributed much of the gain to the box office success Knives Out, which is expected to top $300 million at the worldwide box office, as well as the continued outsized ancillary home entertainment performance of John Wick: Chapter 3 — Parabellum.

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Knives Out, which features an ensemble cast, has generated more than $294 million at the global box office since launching Nov. 27, 2019.

Separately, Keanu Reeves actioner, John Wick: Chapter 3 — Parabellum, finished 2019 as the ninth best-selling DVD/Blu-ray Disc release according to VideoScan tracking data.

“Our Motion Picture Group turned in a strong performance in the quarter,” CEO Jon Feltheimer said in a statement.

At the same time, Lionsgate continues to push over-the-top video distribution — specifically Starz and StarzPlay internationally. The streaming services ended the period with more than 8.6 million subscribers. The company has projected StarzPlay international subscriber growth from 15 million to 25 million over the next five years.

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The legacy pay-TV businesses Starz, StarzPlay Arabia and Pantaya reached 28.5 million subs in the quarter. The overall global total reflected an increase of 2.1 million subscribers, up 8% year-over-year. Total domestic Starz subs declined 1.2 million year-over-year to 24.1 million.

Rollout of StarzPlay International and Starz OTT continue to balloon costs and negatively impact the bottom line. StarzPlay posted a segment operating loss of nearly $40 million, while streaming services lost $9.8 million. Both units lost a combined $5.8 million in the previous-year period.