Genius Brands International, the Beverly Hills, Calif.-based licensor of children’s programming, Aug. 16 reported second-quarter (ended June 30) revenue of $2.3 million, up 318% from revenue of approximately $561,000 for the same period last year. Revenue for the first six months of the fiscal period were about $3.4 million, compared with $895,000 for the same period last year.
Genius said its branded Kartoon Channel, self-described as “Netflix for kids, but free,” saw unique viewership increase 932% to 21 million in the quarter, according to data sourced from Apple iOS, Apple TV, Android TV, Android Mobile, Amazon Fire TV, Amazon Prime Video, Roku, YouTube, Samsung Smart TV and LG Smart TV, among others.
Among top licensed shows, “Stan Lee’s Superhero Kindergarten,” starring Arnold Schwarzenegger, saw total viewership top 50 million in 15 weeks since its debut. “Rainbow Rangers” generated strong penetration worldwide, including Netflix, Prime Video, HBO Max, and Nickelodeon/Nick LatAm. The series begins streaming on Paramount+ on Aug 18.
On Sept. 14, Genius will launch it second original series, “KC! Pop Quiz,” hosted by teen influencer Casey Simpson, with more than 12 million social media followers.
The company also signed the Tampa Bay Buccaneers’ Rob Gronkowski as co-executive producer and voice artist, playing the voice of the ‘Gronkmobile’ on “Shaq’s Garage,” airing on the Kartoon Channel in Q2 2022.
“We are confident that we are on that path toward channel success and value creation,” CEO Andy Heyward wrote in the shareholder letter.