Paramount held an in-vehicle, drive-through and drive-in screening for The SpongeBob Movie: Sponge on the Run Feb. 26 at the Rose Bowl in Pasadena, Calif. Attendees proceeded through multiple experiential environments with digital interactions and photo moments along the way. In addition to a screening of the new “SpongeBob” movie — available March 4 on the studio’s new streaming service Paramount+ and via premium VOD rental — attendees also got a sneak peek clip of the new Paramount+ series “Kamp Koral: SpongeBob’s Under Years.”
The SpongeBob Movie: Sponge on the Run debuts March 4 as a premium VOD rental, and for a limited time, fans who rent the movie on Vudu and FandangoNow can get a code for 50% off the purchase of more than 25 select family titles on the two Fandango transactional VOD services.
Titles include the previous “SpongeBob” movies (The SpongeBob Movie: Sponge Out of Water, The SpongeBob SquarePants Movie), Sonic the Hedgehog, Love and Monsters, Teenage Mutant Ninja Turtles, Wonder Park, Sherlock Gnomes, Dora and the Lost City of Gold, Bumblebee, The Rugrats Movie, Jimmy Neutron: Boy Genius, Harriet the Spy, Hotel for Dogs, Imagine That, Good Burger, Snow Day, Clockstoppers and a number of other family classics.
Fandango is also launching this week a trivia video, “From Top to Bikini Bottom: The History of ‘SpongeBob SquarePants.'”