Spin, a consumer magazine and website aimed at music fans, June 28 announced it is partnering with independent streaming content distributor Best Ever Channels (BEC) on the creation and syndication of a Free Ad-Supported Streaming Television (FAST) channel.
Featuring live concerts, original shows, archives, films, music videos and documentaries, the Spin streaming channel will bring viewers programming that draws on the publication’s 37 years of connecting music fans with the artists they love. The channel will launch later this year or in the first quarter of 2023 and is expected to be widely available on streaming platforms.
The Spin channel is being created in partnership with entertainment industry veterans at BEC. Barry Gordon, co-CEO of BEC, brings decades of music industry, comedy and Hollywood production experience, including a long tenure as an executive at Image Entertainment. Jonathon Barbato, co-CEO of BEC and former head of marketing for Starz/Encore, MGM-TV and others, is a digital audience builder and was an early-day advisor to both Pluto and Tubi TV. BEC will also offer connected TV manufacturer’s exclusive Spin-branded music-based shows to play outside of the FAST channel. This content will be available for advertiser brand integrations and offered for license periods of up to three years.
“Spin is fun, irreverent and high-profile. Spin has a certain style/tone that needs the right team to bring this channel to life. We’re delighted to be partnering with the team at BEC to create our FAST channel,” said Jimmy Hutcheson, CEO of Spin magazine. “We spent time searching for a company that could truly build a channel that embodies what SPIN means in terms of what our fans and readers expect, and I know Barry, Jonathon and their team will make that a reality. They have deep knowledge of the streaming space, and I can’t wait for the channel’s launch later this year.”
“We’re honored to partner with Spin on creating this channel, which I know music fans everywhere will love,” Gordon said. “In addition to the channel, we’re planning to offer Spin advertisers and sponsors the benefit of impressions and brand attrition across , streaming platforms, CTVs, and podcasts which will provide them multi-platform brand exposure and ad sales opportunities in a way that exceeds most FAST or AVOD channels in today’s universe.”